An evidence manual is a binder that consists of articles, newspaper clips and web links that can help you address customer concerns.
There are literally hundreds of books, magazines, and websites designed to help customers to buy car. And customers believe they need an independent or third party resource providing them with support to help justify their decision.
Wise sales professionals know that when they allow the customer to control the buying process, their sales success drops. This is also true when it comes to research. Allowing the customers to rely on their own data could leave you or your products lacking.
That’s because even third-party information is written by individuals who may have a biased for or against certain manufacturers and their products.
So it’s absolutely critical that you provide third part information that is favorable towards your products and services.
Please rate this post
With over 20 years of experience in the car business, I’ve navigated the evolution of the industry from traditional sales to the dynamic digital age. My journey through various roles in both sales and management has endowed me with a unique perspective on the challenges and opportunities in automotive sales today.
As the founder of Shawn Ryder Digital, I combine my extensive background in technology with my deep understanding of the automotive industry. This synergy allows me to craft digital marketing strategies that are not just effective but tailored to the specific needs of each dealership. My commitment is to drive your sales, enhance your brand awareness, and ensure your dealership thrives in the digital landscape.
Here at Shawn Ryder Digital, we’re not just about providing services; we’re about building partnerships. As I often say, “In the fast-paced world of digital marketing, staying ahead isn’t just an option; it’s a necessity.”
Together, let’s embrace the challenges of the digital age and turn them into opportunities for growth and success. Join me in redefining the future of automotive digital marketing. Let’s accelerate your dealership’s journey to the top.