An evidence manual is a binder that consists of articles, newspaper clips and web links that can help you address customer concerns.
There are literally hundreds of books, magazines, and websites designed to help customers to buy car. And customers believe they need an independent or third party resource providing them with support to help justify their decision.
Wise sales professionals know that when they allow the customer to control the buying process, their sales success drops. This is also true when it comes to research. Allowing the customers to rely on their own data could leave you or your products lacking.
That’s because even third-party information is written by individuals who may have a biased for or against certain manufacturers and their products.
So it’s absolutely critical that you provide third part information that is favorable towards your products and services.
Shawn Ryder Digital is headed by a seasoned professional with a wealth of experience in both the automotive industry and technology. With over 20 years in the car sales industry, our expert brings a deep understanding of the unique challenges that come with selling cars in the digital age, having worked in both sales and management positions. They also have a strong background in technology and a proven track record of using digital marketing tactics to drive sales and increase brand awareness. Shawn Ryder combines this automotive industry knowledge and digital marketing expertise to provide dealerships with customized and effective marketing solutions that drive results. We are dedicated to helping dealerships thrive in the digital age and are confident in our ability to help you reach your goals and grow your dealership.