Are you a stickler about receiving top-notch customer service? Do you routinely “come through” as a provider of exemplary services to your customers? Chances are you have been greatly disappointed at one time or another regarding the service you received from a salesperson, an internet hosting company, a hair colorist, or any one of thousands of different service providers. Frankly, customer service in many areas — retail, for one — isn’t what it used to be. However, where there is poor customer service there is also a great opportunity. Read on and I will explain.
Let’s say you are in a field that routinely provides so-so service to customers. It could be that customer expectations are low and no one expects top-notch service. Maybe most customers are simply “price sensitive” and could care less about how fast or how well you deliver. However, you can bet that there is a percentage of customers out there who appreciate service that goes above and beyond the industry standard. These same customers typically will pay a little extra for a service that really serves them. If you can tap into this customer base, you can create a niche, raise your prices, and make more money in the long run.
Depending on your industry, you could command a price premium of 10-25% over the average provider. That may not sound like a lot, but it could spell the difference between eating hamburgers or eating steak. I don’t know about you, but I would prefer to eat steak!
Naturally, providing a high level of customer service means you will have to break a sweat. You may have to happily redo [it’s all in the attitude, baby!] or improve on an existing project in order to satisfy a good-paying customer. This is what sets you apart from the pack.
If you are satisfied with the “status quo” then that’s okay too. Just don’t expect to have customers beat down your doors for work. At least the better customers will not!
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With over 20 years of experience in the car business, I’ve navigated the evolution of the industry from traditional sales to the dynamic digital age. My journey through various roles in both sales and management has endowed me with a unique perspective on the challenges and opportunities in automotive sales today.
As the founder of Shawn Ryder Digital, I combine my extensive background in technology with my deep understanding of the automotive industry. This synergy allows me to craft digital marketing strategies that are not just effective but tailored to the specific needs of each dealership. My commitment is to drive your sales, enhance your brand awareness, and ensure your dealership thrives in the digital landscape.
Here at Shawn Ryder Digital, we’re not just about providing services; we’re about building partnerships. As I often say, “In the fast-paced world of digital marketing, staying ahead isn’t just an option; it’s a necessity.”
Together, let’s embrace the challenges of the digital age and turn them into opportunities for growth and success. Join me in redefining the future of automotive digital marketing. Let’s accelerate your dealership’s journey to the top.