Are you a stickler about receiving top-notch customer service? Do you routinely “come through” as a provider of exemplary services to your customers? Chances are you have been greatly disappointed at one time or another regarding the service you received from a salesperson, an internet hosting company, a hair colorist, or any one of thousands of different service providers. Frankly, customer service in many areas — retail, for one — isn’t what it used to be. However, where there is poor customer service there is also a great opportunity. Read on and I will explain.
Let’s say you are in a field that routinely provides so-so service to customers. It could be that customer expectations are low and no one expects top-notch service. Maybe most customers are simply “price sensitive” and could care less about how fast or how well you deliver. However, you can bet that there is a percentage of customers out there who appreciate service that goes above and beyond the industry standard. These same customers typically will pay a little extra for a service that really serves them. If you can tap into this customer base, you can create a niche, raise your prices, and make more money in the long run.
Depending on your industry, you could command a price premium of 10-25% over the average provider. That may not sound like a lot, but it could spell the difference between eating hamburgers or eating steak. I don’t know about you, but I would prefer to eat steak!
Naturally, providing a high level of customer service means you will have to break a sweat. You may have to happily redo [it’s all in the attitude, baby!] or improve on an existing project in order to satisfy a good-paying customer. This is what sets you apart from the pack.
If you are satisfied with the “status quo” then that’s okay too. Just don’t expect to have customers beat down your doors for work. At least the better customers will not!
Shawn Ryder Digital is headed by a seasoned professional with a wealth of experience in both the automotive industry and technology. With over 20 years in the car sales industry, our expert brings a deep understanding of the unique challenges that come with selling cars in the digital age, having worked in both sales and management positions. They also have a strong background in technology and a proven track record of using digital marketing tactics to drive sales and increase brand awareness. Shawn Ryder combines this automotive industry knowledge and digital marketing expertise to provide dealerships with customized and effective marketing solutions that drive results. We are dedicated to helping dealerships thrive in the digital age and are confident in our ability to help you reach your goals and grow your dealership.