Those of you who’ve been in the business for a while will be familiar with the 3 “C’s” of delivery:
- See the keys
- See the car… and
- See you later!
This approach is fine if you and your dealership are only interested in a one-time sale, and no referral business. Because a customer who has just committed to 60 months or more in payments on a vehicle that averages over $40,000 expects you to be just as attentive during the delivery process, as you were during negotiations.
I’ve seen too many salespeople shortcut the delivery process because they were upset the deal was a mini. Or so they could get to another “Up” that just walked on the lot.
But statistics say that your odds for repeat and referral business are much greater with a satisfied customer than with a new customer you’ve never met.
So don’t shortcut the delivery process. Take the time to show them that you care just as much about their ownership experience, as you did about their buying experience.
Please rate this post
With over 20 years of experience in the car business, I’ve navigated the evolution of the industry from traditional sales to the dynamic digital age. My journey through various roles in both sales and management has endowed me with a unique perspective on the challenges and opportunities in automotive sales today.
As the founder of Shawn Ryder Digital, I combine my extensive background in technology with my deep understanding of the automotive industry. This synergy allows me to craft digital marketing strategies that are not just effective but tailored to the specific needs of each dealership. My commitment is to drive your sales, enhance your brand awareness, and ensure your dealership thrives in the digital landscape.
Here at Shawn Ryder Digital, we’re not just about providing services; we’re about building partnerships. As I often say, “In the fast-paced world of digital marketing, staying ahead isn’t just an option; it’s a necessity.”
Together, let’s embrace the challenges of the digital age and turn them into opportunities for growth and success. Join me in redefining the future of automotive digital marketing. Let’s accelerate your dealership’s journey to the top.