Automotive sales are shifting away from traditional dealership-based transactions to web-based retailing, according to a recent study. To understand the future of automotive sales, it may be instructive to examine the digital retail trends in other industries. This trend continues today where we are seeing a rise in sales from mobile devices which allow us to shop anywhere at any time.
In order to remain competitive, it’s imperative that automotive manufacturers understand how they can leverage technology to improve the customer experience while also increasing efficiency within their operations.
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Is Automotive Digital Retailing here to stay?
The world is changing. Consumers are spending more time on their mobile devices, this has led to a shift towards digital retailing. This trend has been most evident in the automotive industry with online sales of auto parts and accessories increasing substantially, especially among young adults.
What’s the future for automotive digital retailing?
Digital marketing is one of the most important aspects in business. The internet has become the best place to advertise, and people depend on their phones to find everything they need. This is why it came as no surprise when in 2017, the auto industry made a 180 degree turn from traditional marketing in order to adopt digital media in its marketing strategy.
It has been well documented over the past decade and is now firmly established as an important part of our daily lives. The same can be said for many consumer goods such as clothing, electronics, books, groceries, etc., but one industry that stands out among others is automobiles.
The shift towards online shopping was first noticed by car dealerships who were forced to adapt their business models to compete with new entrants into the marketplace. In addition to this, consumers have become more comfortable buying products online due to the convenience offered by internet retailers. This trend continues today where we are seeing a rise in e-commerce sales which account for approximately 20% of all retail transactions.
As technology advances, so does the way people shop.
Consumers want to buy from companies they trust and feel confident about purchasing items from them. The days when you could walk down your local dealership and purchase a vehicle without having any idea what it cost or how long it would take to arrive is now gone forever. Today’s consumer wants transparency in their purchases as well as access to information on product reviews and ratings before making a decision.
They also expect that when they purchase a vehicle online, it will be delivered quickly and efficiently. The delivery process is an important part of the customer experience as well as the overall brand image. Therefore, if you can’t deliver on time or your product arrives damaged, then customers may choose not to do business with you again.
In conclusion, while digital automotive sales are becoming more and more popular, the future of this industry is still unclear. What continues to be certain is that if you want to sell cars, you should make them digital.
Shawn Ryder is a long-time automotive professional of over 20 years – both with technology and retail when selling vehicles. Having started in the industry in the early 2000s with a service training organization. Worked hard to become the Vice President of the organization building clients and technology at the same time. After that worked with some automotive technology companies and then sold vehicles at a dealership with a high standard for sales. Using all of the industry knowledge now working with dealerships and focusing on their digital marketing to grow online and dealership traffic.