All too often we are far more enthusiastic about talking than we are listening. Yet it is so vital if we are to communicate effectively. Most breakdowns in relationships are caused because people talking at each other without really making contact. Unless someone hears what has been said including the subtext the words have little value.
When we are actively listened to we feel valued and are far more likely to engage in negotiation and compromise.
Listening is about far more than words. Watching facial expressions and body language is often a far more accurate barometer than the words that are being used.
Nice things being said where the smile doesnít reach the eyes is an obvious example.
To be an effective listener it is vital that you listen actively.
10 tips to becoming a more effective listener
- Make eye contact.
- Read the body language of the talker. Are they relaxed, anxious, or angry? Extremes are easy to recognize but often the message is much more subtle
- Mirror the talkerís body language- subtly, a gentle dance rather than a caricature.
- Show that you are listening, nod, and make appropriate responses
- Ask relevant questions, and ask them to clarify if you are not clear about their meaning
- Summarise: so what you are saying?
- Use open-ended questions, the who, what, where, when,
- Be careful of the tone of your voice when you respond or ask questions. It is all too easy to come across as judgemental or as an interrogator from the Spanish Inquisition
- Use empathy. Acknowledge difficulties, but be careful not to fall into the trap of going into anecdotes from your experience. ì I sense that you are finding this rather difficultî rather than ìOh I know, it happened to me but mine was bigger, more difficult etcî
- Take a real interest, if you are simply going through the motions the lack of sincerity will be obvious to others. Leave your ego behind, and concentrate on the other person.
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With over 20 years of experience in the car business, I’ve navigated the evolution of the industry from traditional sales to the dynamic digital age. My journey through various roles in both sales and management has endowed me with a unique perspective on the challenges and opportunities in automotive sales today.
As the founder of Shawn Ryder Digital, I combine my extensive background in technology with my deep understanding of the automotive industry. This synergy allows me to craft digital marketing strategies that are not just effective but tailored to the specific needs of each dealership. My commitment is to drive your sales, enhance your brand awareness, and ensure your dealership thrives in the digital landscape.
Here at Shawn Ryder Digital, we’re not just about providing services; we’re about building partnerships. As I often say, “In the fast-paced world of digital marketing, staying ahead isn’t just an option; it’s a necessity.”
Together, let’s embrace the challenges of the digital age and turn them into opportunities for growth and success. Join me in redefining the future of automotive digital marketing. Let’s accelerate your dealership’s journey to the top.