Believe it or not, some researchers indicate that as much as 75% of automobile buyers never receive a follow-up phone call after they purchased their vehicle.
It’s no wonder that the average dealership sees fewer than 30% of their customers returning to purchase future automobiles.
It also means that less than 1 in 4 salespeople are doing what it takes to effectively generate repeat and referral business. So why not follow up?
Top career salespeople – who have followed this simple strategy – find that their business turns over every 3 years on average. And their business also increases because of referrals. In fact, the only time these people work weekends is when they choose to. They don’t take fresh clients any longer because their entire business is by appointment only. And many of these people started as average salespeople.
Regular follow-up is simply about maintaining long-term relationships. That’s the secret to making a successful career in car sales.
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With over 20 years of experience in the car business, I’ve navigated the evolution of the industry from traditional sales to the dynamic digital age. My journey through various roles in both sales and management has endowed me with a unique perspective on the challenges and opportunities in automotive sales today.
As the founder of Shawn Ryder Digital, I combine my extensive background in technology with my deep understanding of the automotive industry. This synergy allows me to craft digital marketing strategies that are not just effective but tailored to the specific needs of each dealership. My commitment is to drive your sales, enhance your brand awareness, and ensure your dealership thrives in the digital landscape.
Here at Shawn Ryder Digital, we’re not just about providing services; we’re about building partnerships. As I often say, “In the fast-paced world of digital marketing, staying ahead isn’t just an option; it’s a necessity.”
Together, let’s embrace the challenges of the digital age and turn them into opportunities for growth and success. Join me in redefining the future of automotive digital marketing. Let’s accelerate your dealership’s journey to the top.