Believe it or not, some researchers indicate that as much as 75% of automobile buyers never receive a follow-up phone call after they purchased their vehicle.
It’s no wonder that the average dealership sees fewer than 30% of their customers returning to purchase future automobiles.
It also means that less than 1 in 4 salespeople are doing what it takes to effectively generate repeat and referral business. So why not follow up?
Top career salespeople – who have followed this simple strategy – find that their business turns over every 3 years on average. And their business also increases because of referrals. In fact, the only time these people work weekends is when they choose to. They don’t take fresh clients any longer because their entire business is by appointment only. And many of these people started as average salespeople.
Regular follow-up is simply about maintaining long-term relationships. That’s the secret to making a successful career in car sales.
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Shawn Ryder Digital is headed by a seasoned professional with a wealth of experience in both the automotive industry and technology. With over 20 years in the car sales industry, our expert brings a deep understanding of the unique challenges that come with selling cars in the digital age, having worked in both sales and management positions. They also have a strong background in technology and a proven track record of using digital marketing tactics to drive sales and increase brand awareness. Shawn Ryder combines this automotive industry knowledge and digital marketing expertise to provide dealerships with customized and effective marketing solutions that drive results. We are dedicated to helping dealerships thrive in the digital age and are confident in our ability to help you reach your goals and grow your dealership.