Well, we believe the secret to having fun is pro-activity. Being proactive involves things like goal-setting competitions, to see who can sell the first car of the day. Or, who can set the most appointments by 3:00. Or even have vehicle walk-around competitions with competitive vehicles.
Some dealers even have a morning huddle and cheer session to energize and inspire their team for the day. These are just a few examples of literally hundreds of ways to generate a fun environment at the dealership.
Shawn Ryder is a long-time automotive professional of over 20 years – both with technology and retail when selling vehicles. Having started in the industry in the early 2000s with a service training organization. Worked hard to become the Vice President of the organization building clients and technology at the same time. After that worked with some automotive technology companies and then sold vehicles at a dealership with a high standard for sales. Using all of the industry knowledge now working with dealerships and focusing on their digital marketing to grow online and dealership traffic.