Nissan Motor Company, also known simply as Nissan, is a Japanese multinational automobile manufacturer headquartered in Nishi-ku, Yokohama. The company sells its cars under the Nissan, Infiniti, and Datsun brands, with in-house performance tuning products labelled Nismo.
The company was founded in 1933 as the Jidosha-Seizo Kabushiki-Kaisha (Automobile Manufacturing Co., Ltd.) and changed its name to Nissan Motor Co., Ltd. in 1934. It merged with Datsun in 1930, which was the brand under which it sold its vehicles until 1984.
Nissan has a long and varied history of producing a wide range of vehicles, including sedans, hatchbacks, SUVs, trucks, and vans. Some of the company’s most popular models include the Altima, Sentra, and Maxima sedans; the Rogue and Murano SUVs; and the Frontier and Titan trucks.
In the 1950s, Nissan introduced the Datsun 110, a small car that became popular in Japan and other parts of Asia. In the 1960s, the company expanded its reach to the United States, where it began selling the Datsun 510, a compact car that was well-received by American consumers.
In the 1970s, Nissan released the Z-car, a sports car that became popular with car enthusiasts around the world. The Z-car was followed by a series of other sports cars, including the 300ZX and the 350Z.
In the 1980s and 1990s, Nissan continued to expand its presence in the global market, introducing a number of new models including the Sentra, a compact car that was popular in the United States, and the Maxima, a mid-size sedan that was well-received by consumers around the world.
In the 21st century, Nissan has continued to innovate, introducing a number of hybrid and electric vehicles, including the Leaf, a fully electric car that has become one of the most popular electric vehicles in the world. The company has also continued to produce a wide range of other vehicles, including sedans, hatchbacks, SUVs, and trucks.
Overall, Nissan has a long and rich history of producing a wide range of high-quality vehicles that have been popular with consumers around the world. The company has consistently innovated and evolved to meet the changing needs of the global market, and it is likely to continue to do so for many years to come.
Shawn Ryder is a long-time automotive professional of over 20 years – both with technology and retail when selling vehicles. Having started in the industry in the early 2000s with a service training organization. Worked hard to become the Vice President of the organization building clients and technology at the same time. After that worked with some automotive technology companies and then sold vehicles at a dealership with a high standard for sales. Using all of the industry knowledge now working with dealerships and focusing on their digital marketing to grow online and dealership traffic.