The term “Holdback” is a lesser-known aspect of car dealership pricing, often researched by savvy buyers. It refers to a percentage of the vehicle’s price or MSRP that the manufacturer refunds to the dealer after a sale. This hidden rebate is designed to help dealers cover overhead costs but can also impact negotiation.
Understanding holdback can give buyers an edge in negotiations, as it reveals that the dealer might have more wiggle room on price than initially apparent. However, not all dealers will dip into their holdback to make a sale.
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With over 20 years of experience in the car business, I’ve navigated the evolution of the industry from traditional sales to the dynamic digital age. My journey through various roles in both sales and management has endowed me with a unique perspective on the challenges and opportunities in automotive sales today.
As the founder of Shawn Ryder Digital, I combine my extensive background in technology with my deep understanding of the automotive industry. This synergy allows me to craft digital marketing strategies that are not just effective but tailored to the specific needs of each dealership. My commitment is to drive your sales, enhance your brand awareness, and ensure your dealership thrives in the digital landscape.
Here at Shawn Ryder Digital, we’re not just about providing services; we’re about building partnerships. As I often say, “In the fast-paced world of digital marketing, staying ahead isn’t just an option; it’s a necessity.”
Together, let’s embrace the challenges of the digital age and turn them into opportunities for growth and success. Join me in redefining the future of automotive digital marketing. Let’s accelerate your dealership’s journey to the top.