How does a 301 Redirect work, and why is it important?

A 301 Redirect is a way to send users and search engines to a different URL from the one they originally requested. This permanent redirect is essential for maintaining SEO value when a webpage’s URL changes. For instance, if you move content to a new domain, a 301 redirect helps preserve the search rankings and link authority of the original page. It signals to search engines that the move is permanent, enabling them to transfer the SEO value to the new URL. Additionally, it enhances user experience by seamlessly directing visitors to the new page location, preventing confusion or the inconvenience of landing on a ‘Page Not Found’. Employing a 301 Redirect correctly is pivotal for website restructuring, rebranding, or merging websites without losing search engine visibility.

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