Google Business Profile is a free tool that allows businesses to manage their online presence across Google, including Search and Maps. It is especially important for car dealerships to have a Google My Business profile because it helps potential customers find your dealership more easily, and it allows you to share important information about your business, such as your location, hours of operation, and contact information.
To set up a Google My Business profile for your dealership, you’ll need to follow these steps:
- Go to the Google My Business website (https://www.google.com/business/) and click the “Start now” button.
- Sign in with your Google account or create a new one.
- Follow the prompts to set up your business profile. You’ll be asked to enter your business name, location, and category. You’ll also be able to add photos and other details about your dealership.
- Verify your business by following the instructions provided by Google. This may involve receiving a postcard in the mail with a verification code or verifying your business by phone.
- Once your business has been verified, you can start using the Google My Business dashboard to manage your business information and respond to customer reviews.
Once you have your Google My Business profile set up, there are a few additional steps you can take to optimize it for maximum effectiveness:
- Complete all fields of your business profile: Be sure to fill out every field of your business profile, including your business name, location, hours of operation, contact information, and any other relevant details. This will help potential customers find your dealership and learn more about what you offer.
- Add photos and videos: Visual content is a powerful way to engage potential customers and give them a sense of what your dealership is like. Consider adding photos of your dealership, your vehicles, and your team to your profile. You can also use the Google My Business dashboard to add videos, which can be a great way to showcase your dealership and your vehicles.
- Respond to reviews: Encourage customers to leave reviews on your Google My Business profile, and be sure to respond to both positive and negative reviews in a timely manner. This shows that you value customer feedback and are committed to providing excellent service.
- Use posts to share updates: The Google My Business dashboard includes a feature called “Posts,” which allows you to share updates about your dealership. You can use this feature to announce new inventory, special promotions, or other news about your dealership. Posts are a great way to keep customers informed and engaged.
By following these tips, you can use your Google My Business profile to attract new customers and improve the online presence of your dealership To make the most of your Google My Business profile, be sure to keep your information up-to-date and accurate. You should also encourage customers to leave reviews on your profile, as positive reviews can help attract new customers. Finally, consider using the dashboard to post updates about your dealership, such as new inventory or special promotions, to keep customers informed and engaged.
Shawn Ryder Digital is headed by a seasoned professional with a wealth of experience in both the automotive industry and technology. With over 20 years in the car sales industry, our expert brings a deep understanding of the unique challenges that come with selling cars in the digital age, having worked in both sales and management positions. They also have a strong background in technology and a proven track record of using digital marketing tactics to drive sales and increase brand awareness. Shawn Ryder combines this automotive industry knowledge and digital marketing expertise to provide dealerships with customized and effective marketing solutions that drive results. We are dedicated to helping dealerships thrive in the digital age and are confident in our ability to help you reach your goals and grow your dealership.