The role of an Internet Sales Manager in a car dealership is a relatively new one. With the rise of the internet, car dealerships realized the importance of having an online presence. In the early days of the internet, dealerships would have a basic website with contact information and a few pictures of their inventory. However, as the internet evolved, so did the role of the Internet Sales Manager.
Today, the Internet Sales Manager is responsible for managing the dealership’s online presence, including the website, social media, and online advertising. They are also responsible for responding to online inquiries and managing the online sales process.
What Does an Internet Sales Manager Do at a Dealership?
An Internet Sales Manager is responsible for managing the dealership’s online sales process. This includes:
Managing the dealership’s website
The Internet Sales Manager is responsible for ensuring that the dealership’s website is up-to-date and user-friendly. They work with the dealership’s web development team to ensure that the website is optimized for search engines and that it provides a good user experience.
Managing online advertising
The Internet Sales Manager is responsible for managing the dealership’s online advertising campaigns. This includes creating and managing ads on platforms like Google Ads and Facebook Ads.
Responding to online inquiries
The Internet Sales Manager is responsible for responding to online inquiries from potential customers. This includes answering questions about the dealership’s inventory, pricing, and financing options.
Managing the online sales process
The Internet Sales Manager is responsible for managing the online sales process from start to finish. This includes working with customers to find the right vehicle, negotiating pricing and financing options, and arranging for delivery or pickup of the vehicle.
Skills Required to Excel in this Role
To excel as an Internet Sales Manager in a car dealership, there are several skills that are required. These include:
Sales skills: The Internet Sales Manager must have excellent sales skills to be successful in this role. They must be able to communicate effectively with potential customers and persuade them to make a purchase.
Technical skills: The Internet Sales Manager must have a good understanding of technology and be able to use it to manage the dealership’s online presence. This includes knowledge of website development, online advertising, and social media.
Customer service skills: The Internet Sales Manager must have excellent customer service skills to be successful in this role. They must be able to respond to customer inquiries promptly and provide excellent service throughout the online sales process.
Organizational skills: The Internet Sales Manager must be highly organized to manage the online sales process effectively. They must be able to keep track of multiple customers and sales leads simultaneously.
Conclusion
The role of an Internet Sales Manager in a car dealership is crucial one. They are responsible for managing the dealership’s online presence and ensuring that the online sales process runs smoothly. To excel in this role, an Internet Sales Manager must have excellent sales, technical, customer service, and organizational skills. With the right skills and experience, an Internet Sales Manager can help a dealership grow its online sales and increase its revenue.
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With over 20 years of experience in the car business, I’ve navigated the evolution of the industry from traditional sales to the dynamic digital age. My journey through various roles in both sales and management has endowed me with a unique perspective on the challenges and opportunities in automotive sales today.
As the founder of Shawn Ryder Digital, I combine my extensive background in technology with my deep understanding of the automotive industry. This synergy allows me to craft digital marketing strategies that are not just effective but tailored to the specific needs of each dealership. My commitment is to drive your sales, enhance your brand awareness, and ensure your dealership thrives in the digital landscape.
Here at Shawn Ryder Digital, we’re not just about providing services; we’re about building partnerships. As I often say, “In the fast-paced world of digital marketing, staying ahead isn’t just an option; it’s a necessity.”
Together, let’s embrace the challenges of the digital age and turn them into opportunities for growth and success. Join me in redefining the future of automotive digital marketing. Let’s accelerate your dealership’s journey to the top.