The role of an Internet Sales Manager in a car dealership is a relatively new one. With the rise of the internet, car dealerships realized the importance of having an online presence. In the early days of the internet, dealerships would have a basic website with contact information and a few pictures of their inventory. However, as the internet evolved, so did the role of the Internet Sales Manager.
Today, the Internet Sales Manager is responsible for managing the dealership’s online presence, including the website, social media, and online advertising. They are also responsible for responding to online inquiries and managing the online sales process.
What Does an Internet Sales Manager Do at a Dealership?
An Internet Sales Manager is responsible for managing the dealership’s online sales process. This includes:
Managing the dealership’s website
The Internet Sales Manager is responsible for ensuring that the dealership’s website is up-to-date and user-friendly. They work with the dealership’s web development team to ensure that the website is optimized for search engines and that it provides a good user experience.
Managing online advertising
Responding to online inquiries
The Internet Sales Manager is responsible for responding to online inquiries from potential customers. This includes answering questions about the dealership’s inventory, pricing, and financing options.
Managing the online sales process
The Internet Sales Manager is responsible for managing the online sales process from start to finish. This includes working with customers to find the right vehicle, negotiating pricing and financing options, and arranging for delivery or pickup of the vehicle.
Skills Required to Excel in this Role
To excel as an Internet Sales Manager in a car dealership, there are several skills that are required. These include:
Sales skills: The Internet Sales Manager must have excellent sales skills to be successful in this role. They must be able to communicate effectively with potential customers and persuade them to make a purchase.
Technical skills: The Internet Sales Manager must have a good understanding of technology and be able to use it to manage the dealership’s online presence. This includes knowledge of website development, online advertising, and social media.
Customer service skills: The Internet Sales Manager must have excellent customer service skills to be successful in this role. They must be able to respond to customer inquiries promptly and provide excellent service throughout the online sales process.
Organizational skills: The Internet Sales Manager must be highly organized to manage the online sales process effectively. They must be able to keep track of multiple customers and sales leads simultaneously.
The role of an Internet Sales Manager in a car dealership is crucial one. They are responsible for managing the dealership’s online presence and ensuring that the online sales process runs smoothly. To excel in this role, an Internet Sales Manager must have excellent sales, technical, customer service, and organizational skills. With the right skills and experience, an Internet Sales Manager can help a dealership grow its online sales and increase its revenue.
Shawn Ryder Digital is headed by a seasoned professional with a wealth of experience in both the automotive industry and technology. With over 20 years in the car sales industry, our expert brings a deep understanding of the unique challenges that come with selling cars in the digital age, having worked in both sales and management positions. They also have a strong background in technology and a proven track record of using digital marketing tactics to drive sales and increase brand awareness. Shawn Ryder combines this automotive industry knowledge and digital marketing expertise to provide dealerships with customized and effective marketing solutions that drive results. We are dedicated to helping dealerships thrive in the digital age and are confident in our ability to help you reach your goals and grow your dealership.