Local Search Tuesdays — Shawn Ryder Digital

Local SEO News: Fake reviews banned by FTC

Fake reviews are BANNED! The FTC is cracking down hard on fake reviews and misleading business practices. In this week’s Local Search Tuesdays I dive into what is no longer ...allowed by the law and what these crackdowns mean for the future of business reviews.[+] Show More

Local SEO News: Fake reviews banned by FTC

Fake reviews are BANNED! The FTC is cracking down hard on fake reviews ...

Greg’s SEO slides: Ignition Automotive Conference

We had an awesome time at the Ignition Automotive Conference last ...

Google’s Antitrust case: What it means for you

This week’s Local Search Tuesdays focuses on the Google Antitrust ...

Happy 4th of July and info about our conference

Happy 4th of July from Local Search Tuesdays! Ignition Automotive ...

Mobile first indexing is finally complete

You guessed it, yet another Google update. This time, it’s all about ...

Save your data from Universal Analytics

Another week, another Google update. Google is removing all data from ...

Digital marketing tips from Mozcon

I have continued my streak of attending Mozcon, which started in 2013. ...

Should you worry about ai overviews?

Lions, tigers, and AI—oh my! AI, also known as artificial ...

Digital marketing tips: Brighton SEO

This week on Local Search Tuesdays, we dive into the most insightful ...

Greg’s automotive SEO presentation: IS20G in Baltimore

The world tour continues from Europe to Baltimore. Greg is back and, ...

Greg’s SEO session: inOrbit in Slovenia

Greg Gifford continues to travel around the world, giving world-class ...

Website content tip: Avoid simple answers

Another Tuesday calls for another excellent content tip in this week’s ...

Details about Google’s March 2024 core update

Another day, another Google update was announced. In the newest ...

SEO Content Tip: Write Content to Answer Questions

Forget all the BS you have heard in the past. Start writing content ...

Mean tweets NADA 2024 edition

In the most anticipated episode of Local Search Tuesdays of the year, ...

Greg's SEO Session: NADA 2024

In this week’s episode, I share my entire presentation from this past ...

What's going on with SearchLab at NADA 2024

Welcome back to another episode of Local Search Tuesdays. This week’s ...

SEO content tip: Write content that answers questions

Catch SearchLab on these platforms: ...

The new Google Business Profile reinstatement process

Google has rolled out the new Google Business Profile reinstatement ...

Google is Shutting Down Free GBP Websites

In this week’s episode, I share the semi-shocking news that Google is ...

Details about Google’s new Openness Update

In this week’s episode, I’m sharing the details around Google’s recent ...

The Most Popular Episodes of 2023

It’s the last episode of Local Search Tuesdays of the year, so that ...

How to Optimize your GBP Landing Page

In this week’s video, I explain how to optimize your Google Business ...

Greg’s Top 10 Holiday Movies of 2023

In this week’s episode, I’m continuing the annual tradition of ...

Expert Marketing Tips from Barbados SEO

In this week’s video, I collected tips from some of the experts and ...

Local SEO Tips from Barbados SEO

In this week’s episode, I’m sharing my entire presentation from the ...

Expert Marketing Tips from Brighton SEO San Diego

In this week’s episode, I share some amazing tips from the speakers ...

What We Learned from Auditing over 8,500 Google Business Profiles

In this week’s video, I share a recording of my entire presentation ...

Greg’s Local SEO presentation from SIINDA in Porto, Portugal

In this week’s video, I share my entire presentation from the recent ...

Expert tips from Digital Dealer Las Vegas

In this week’s episode, I collected tips from the speakers and experts ...

Greg's Top 10 List Spooky Shows & Movies for Halloween

Welcome back to a spooky edition of Local Search Boosdays, and Happy ...

Greg's Automotive Slides From Digital Dealer in Las Vegas

In this week’s episode, I’m sharing my entire presentation from last ...

Greg's SEO Slides from Agents of Change Conference

In this week’s episode, Greg shares his entire presentation about ...

Digital Marketing Tips from PubCon Pro

In this week’s video, I collected tips from the speakers and experts ...

Digital Marketing Tips: Brighton SEO

Once again, I collected tips from the speakers and experts at Brighton ...

Product Management Tips for SEO

Check out Greg's presentation from Brighton SEO, where he shares ...

What we found when we analyzed over 2,000 car dealer Google Business Profiles

In this week's video, I'm sharing my slides from the recent Ignition ...

Tips from the speakers at the Ignition Automotive Conference

We collected tips from the speakers at the Ignition Automotive ...

SEO Tips for Cannabis Dispensaries

In this week's episode of Local Search Tuesdays, Greg shares his ...

Digital Marketing Tips from MozCon 2023

This week, I'm sharing tips from all of the speakers at MozCon a few ...

Common Problems with Car Dealer Websites

Welcome back to another episode of Local Search Tuesdays. This week, ...

Welcome back to another episode of Local Search Tuesdays. This week, I’ve got some interesting info to share with you based on 58 SEO audits we recently conducted for the ...Toyota dealerships in northern California.

A few weeks ago, I was invited to speak at an exclusive event for all the Toyota dealerships in northern California, and as part of that engagement, we ran our Local SEO audit matrix on every dealership. We’ve been using this matrix for a few years now, and we’ve audited almost 1,000 dealerships.

We’ve seen some problems popping up recently, and a significant number of the dealerships we scored for this event had a few - or quite a few - of these issues, so I thought it would be helpful to share some of these common dealership website problems in this week’s episode.

Automatic popups are bad, y’all. Kill ‘em if you’ve got ‘em - espeically if they’re huge and cover everything on the page as soon as someone lands on your site.

Make sure you’re using correctly formatted UTM tracking on your GBP links. The medium should be set to “organic” with a lower-case O - Google Analytics is case-sensitive.

Your primary GBP for the dealership should only have sales-related categories. Service categories go on your service department GBP and parts categories go on the parts GBP.

Make sure you’re choosing appropriate categories too - I’m not sure why dealers started selecting “chauffeur service” - but don’t do it. “Vehicle manufacturer” and “appraiser” are no-gos too.

Don’t use the “offer” Google Post template - there’s a bug that’s been a problem for quite a while now that causes those posts to not show up, so it’s just wasted effort if you use them.

Pay attention to your Google Post thumbnails - they need to be compelling. If the auto-cropped image is bad or the visible text isn’t good, no one’s going to click on your Posts.

Don’t use hashtags in Google Posts. They’re not social media, they’re ads that appear on your GBP.
Make sure you’re answering all of the questions in the Q&A section of your GBP, and upvote your answers so that they’re displayed as the primary answers to the questions.

If you’re a Toyota dealer, DO NOT replace your inventory button with a link to SmartPath. Your SmartPath inventory appears on the SmartPath site, not yours. If you replace your inventory link with the SmartPath link, you won’t have any inventory indexed on your site.

Get rid of those massive submenus - especially if your submenu needs a separate scroll bar. Submenus should be just a few links - 8 to 10 at the most. You don’t need coupons displayed on submenus, and those super small car images actually make your submenu harder to use.

Check for duplicate content on your pages and blog posts. If you have the same generic content as everyone else in town, why would a customer decide to buy from you? Check out my recent video for an easy trick you can use to check your content yourself.

And finally, check your PPC setup, whether you’re doing it yourself or using a vendor partner. Make sure geographic targeting is set up correctly. You don’t want to waste money on clicks outside of your immediate area.

Whew - it’s a lot, right? We’re seeing these things happen more and more lately - I’m not sure why, but they’re all bad for your marketing and SEO efforts, and most of them are bad for the customer experience on your website as well.

That’s all the time we’ve got left for this week’s episode, so you know what that means.
Put your hand on the screen right here:
We totally just high-fived ‘cause you learned something awesome.
Thanks for watching, and we’ll see you again next week for another episode of Local Search Tuesdays.

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Details about the updated Google Business Profile policies

Last Week, Google updated its policies for Google Business Profiles, ...

The Definitive Guide to Maximizing Your Search Engine Visibility

In this week's episode, Greg shares the entire presentation from the ...

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Shawn Ryder

With over 20 years of experience in the car business, I’ve navigated the evolution of the industry from traditional sales to the dynamic digital age. My journey through various roles in both sales and management has endowed me with a unique perspective on the challenges and opportunities in automotive sales today.

As the founder of Shawn Ryder Digital, I combine my extensive background in technology with my deep understanding of the automotive industry. This synergy allows me to craft digital marketing strategies that are not just effective but tailored to the specific needs of each dealership. My commitment is to drive your sales, enhance your brand awareness, and ensure your dealership thrives in the digital landscape.

Here at Shawn Ryder Digital, we’re not just about providing services; we’re about building partnerships. As I often say, “In the fast-paced world of digital marketing, staying ahead isn’t just an option; it’s a necessity.”

Together, let’s embrace the challenges of the digital age and turn them into opportunities for growth and success. Join me in redefining the future of automotive digital marketing. Let’s accelerate your dealership’s journey to the top.