Local Search Tuesdays — Shawn Ryder Digital

Greg's SEO Presentation: Pubcon Austin

This week’s episode of Local Search Tuesdays is a fun one - it’s Greg's entire presentation on SEO reporting from Pubcon Austin last week. It’s a bit longer than usual, ...so get comfy and check it out!

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/searchlab[+] Show More

Greg's SEO Presentation: Pubcon Austin

This week’s episode of Local Search Tuesdays is a fun one - it’s ...

Just Released: BrightLocal Consumer Review Study 2022

This week we're talking about customer reviews and sharing some ...

Mean Tweets: NADA 2023 Edition

This week’s episode of Local Search Tuesdays is a fun one - we’re ...

Six Best SEO-themed Valentine’s Day Cards

It’s Valentine’s Day, so if you’ve been watching this series for any ...

Tips for Car Dealers: NADA 2023

SearchLab was in Dallas at the end of January for the 2023 NADA ...

Greg's SEO Presentation: Too Extreme for NADA

This week’s episode of Local Search Tuesdays is a fun one, ‘cause ...

Breaking News: Any Vehicle Dealer Can Now List Inventory On GBP

On this special edition of Local Search Tuesdays, we've got huge news ...

Come See SearchLab at NADA in Dallas

This week’s episode of Local Search Tuesdays is all about SearchLab at ...

Why It's Important to Have a Local SEO Content Plan

We’ve mentioned it countless times in this video series and probably ...

How Long Does SEO Take?

Check out this week’s episode of Local Search Tuesdays for the answer ...

Which Video Equipment Do We Use?

On this week's episode of Local Search Tuesdays, we’re giving you a ...

Local Search Tuesdays : The Most Popular Episodes of 2022

It’s the last episode of Local Search Tuesdays in 2022, so we’re ...

Greg’s SEO Presentation: SEOcon Forum Conference in Bali

On this week's episode of Local Search Tuesdays, we’ve got a special ...

Greg's SEO Slides: Modern Retailing Conference

This week, we’ve got another awesome presentation to share. A few ...

Greg’s SEO Slides: Healthcare Internet Conference

Greg is on an airplane heading to a conference in Bali right now, so ...

How to Edit Users on the New Google Business Profile In-Search Editor

The old Google My Business dashboard has been officially retired, and ...

Automotive Marketing Tips: Digital Dealer Las Vegas

A few weeks ago Greg and Dane were in Las Vegas presenting at Digital ...

Greg’s SEO Slides: Digital Dealer Las Vegas Part 2

Last week on Local Search Tuesdays, we shared the first half of ...

Greg’s SEO Slides: Digital Dealer Las Vegas Part 1

If you've been watching Local Search Tuesdays, you know Greg was ...

Greg's Top 4 Halloween Movies for Streaming

On this week's Local Search Tuesdays, we’ve got a special episode for ...

Local SEO Conference Tips: BrightonSEO

A couple of weeks ago, Greg was back in Brighton, England, at ...

Local SEO Tip: GBP Waiting Period

Greg's in the UK this week speaking at Brighton SEO, so Dane stepped ...

Greg's SEO Slides: Utah DMC Event

Last week, Greg Gifford flew up to Salt Lake City to present at the ...

The Difference Between Implicit and Explicit Local Searches

This week on Local Search Tuesdays, Greg's taking the week off, since ...

Big Announcement: We Have A New Director of SEO

We teased it in last week’s episode, and just now in the intro for ...

How to Search Through a Business' Google Reviews

Have you ever wanted to search a business’ reviews for something ...

Greg's SEO Slides: CannaCon Chicago

On this week's Local Search Tuesdays, we've got an exciting and fun ...

Greg's Automotive SEO Presentation: CIADA Conference

If you saw last week’s episode of Local Search Tuesdays, you know Greg ...

Greg's Automotive SEO Presentation: UAAMG Conference

Catch SearchLab on these platforms: ...

Greg's Local SEO Presentation from LocalU in Denver

On this week's Local Search Tuesdays, we have Greg Gifford's closing ...

Can Used Car Dealers Set Up Separate GBP Departments?

This week on Local Search Tuesdays, we're answering a question that’s ...

Greg's Automotive SEO Presentation: NIADA in Las Vegas

On this week's episode of Local Search Tuesdays, we’ve got another ...

Local SEO Tips: 4th of July Edition

Yesterday was the Fourth of July, so today, we’ve got a special ...

Missing Customer Reviews on GBP & How to Get Them Back

Have you heard from customers that they’ve left reviews on your Google ...

Greg’s Presentation from Leicester, UK: Better SEO Reports

If you saw the Local Search Tuesdays episode from a few weeks ago, you ...

How to Setup Google Analytics 4

This week on Local Search Tuesdays, we're talking about the upcoming ...

Tips for Car Dealers: Digital Dealer Tampa

We were back at @DigitalDealerConference in Tampa a few weeks ago, and ...

Greg’s Local SEO Presentation from David Kain's Conference

A few weeks back, Greg got to head back to Lexington for one of our ...

Greg’s GBP Slides from SMX Munich

On this week's Local Search Tuesdays, we've got another awesome ...

Digital Marketing Tips: Brighton SEO

On this week's Local Search Tuesdays, we've got more tips to share ...

NADA Mean Tweets 2022

On this week’s episode, we bring a funny bit out of retirement – NADA ...

Digital Marketing Tips: NADA 2022

For this week’s episode, I grabbed some of the top experts at the NADA ...

Greg’s SEO presentation from NADA 2022

Welcome back to another episode of Local Search Tuesdays. This week, ...

Come see SearchLab at NADA

SearchLab is heading to the National Automobile Dealers Association ...

SearchLab is heading to the National Automobile Dealers Association convention this weekend, so we’re sharing all the details in this week’s video. We’ll be at booth 5129W, so if you’ll ...be out in Vegas, make sure you stop by and say hi! I’ll also be presenting an educational workshop on Thursday at 2:30, so come check it out if you want to hear the latest and greatest on SEO.

VIDEO TRANSCRIPT

Welcome back to another episode of Local Search Tuesdays. This weekend, SearchLab is heading to Las Vegas for the National Automobile Dealers Association conference, the biggest conference in the auto industry – and I’m here to share all the details about what’s going on.

The conference kicks off on Thursday with educational sessions, and I’ll be presenting at 2:30 Vegas time. My session will be packed with awesome SEO tactics, so if you’re going to the conference, you don’t want to miss it. For those of you who can’t make it to Vegas, we’ll be sharing a recording of my session in next week’s episode.

SearchLab will be at NADA in full force – we’ll be in booth 5129W, so make sure you stop by and say hi. We’ll be rocking some awesome show specials too…

If you pre-schedule a demo for SEO or PPC and show up for your scheduled demo, we’ll give you a crisp $100 bill. There’s still time to schedule a demo there with us – head over to searchlabdigital.com/nada2022 to book a timeslot.

Also, if you sign up for SEO or PPC at the show, we’ll give you $500 cash.

And, if you sign up for SEO by the end of March, we’ll knock $500 off the price of SEO for as long as you’re with us – that’s $6,000 a year in savings.

If you sign up for PPC by the end of March, we’ll waive your setup fee – that’s typically around $2,000 in savings.

So, in a best-case scenario – if you schedule a demo at the booth, show up for the demo, and end up signing up for SEO and PPC at the show, we’ll put $600 in your hand, and your dealership will save around $8,000 on your first year of working with us.

Pretty killer deal, right?

I’ll also be shooting a few episodes of Local Search Tuesdays in Vegas, along with some other fun stuff – so make sure you stop by booth 5129W if you want to be in a video! We hope to see you this weekend!

That’s all the time we’ve got left for this week’s episode, so you know what that means.
Put your hand on the screen right here:
We totally just high-fived ‘cause you learned something awesome.
Thanks for watching, and we’ll see you again next week for another episode of Local Search Tuesdays.

Catch SearchLab on these platforms:
https://www.linkedin.com/company/searchlabdigital/
https://www.facebook.com/SearchLabDigital/
https://twitter.com/SearchLabAgency
https://www.youtube.com/c/SearchLab[+] Show More

How to get help on the Google Business Profile Forum

In this week’s episode, I’m sharing an important tip that will help ...

In this week’s episode, I’m sharing an important tip that will help you get assistance with any problems or issues with your Google Business Profile. Support is notoriously slow (and ...sometimes not very helpful), so it’s much better to post on the Google Business Profile forum – but there’s a bug in the system that sometimes filters out posts. This week’s video explains how to be sure you’re sharing enough detail to get help without tripping the spam filter.

VIDEO TRANSCRIPT

Welcome back to another episode of Local Search Tuesdays. This week, I’m sharing a simple tip that will help you get better assistance with any problems related to your Google Business Profile.

In the past, I’ve mentioned that one of the best ways to get help with problems related to your Google Business Profile is to create a post on the GBP Community Forum. The easiest way to get to the forum is to go to bit.ly/gbp-forum.
It’s a public forum that’s staffed by volunteers that know a ton about Google Business Profiles, and once a volunteer answers enough questions well, they get invited to be a Product Expert. I’m a gold level Product Expert and spend time every week helping various people with their problems.

Those of us who are higher-level Product Experts have the ability to escalate posts directly to the internal Google Business Profile team – effectively skipping general support and going right to the internal team.

Any time you’re hitting a roadblock, it’s best to go to the forum – especially if you’ve contacted GBP support and the answer doesn’t help or doesn’t make sense.

Most of the time, people who post in the forum don’t realize that it’s not staffed by Google employees, and they assume that someone can see into their account to know what’s going on. Since the Product Experts can’t access anyone’s accounts, we typically have to ask the poster to share more information before we’re able to help or escalate to the GBP team.

Unfortunately, the spam filter in the forum will often see the requested information as spammy, which causes the posts to get filtered out. So today, I’m sharing an easy workaround that will help you get help faster when you post on the forum.

When you create your post, keep it as simple and short as possible and don’t include any information about your business. Include only one link in your post – a link to a public Google Doc.

In that Google Doc, include:

Your business name
Your business address
A link to your website
A link to your Google Business Profile – when you go to the GBP dashboard and click on your business, just copy the link and share it.
Any other related links – other department listings, duplicate listings, other spam listings, links to specific reviews – whichever links are necessary to see the full picture of what’s going on.
A detailed description of what’s going on – it helps to include screen captures
If you’ve connected with Google Support, include your case ID number and what support told you. The ID number will be the long string of numbers in the subject line of the first email you got back from Support.
Again, make sure that Google Doc is public, so anyone with the link is able to view the document.

Now, you’re able to post on the forum and share all the details necessary to get help – without any worry that your post doesn’t show up because of the spam filter.

That’s all the time we’ve got left for this week’s episode, so you know what that means.
Put your hand on the screen right here:
We totally just high-fived ‘cause you learned something awesome.
Thanks for watching, and we’ll see you again next week for another episode of Local Search Tuesdays.

Catch SearchLab on these platforms:
https://www.linkedin.com/company/searchlabdigital/
https://www.facebook.com/SearchLabDigital/
https://twitter.com/SearchLabAgency
https://www.youtube.com/c/SearchLab[+] Show More

How website content works with SEO

In this week's video, I share a simple concept to hold in your head ...

In this week's video, I share a simple concept to hold in your head that will help you better understand the importance of website content for SEO. At a basic ...level, your content needs to match the search query you're trying to rank for - watch the video to learn how everything works.

VIDEO TRANSCRIPT
Welcome back to another episode of Local Search Tuesdays. This week, I’m sharing a basic concept that will help you approach SEO with the right mindset.

Whenever I’m talking to people about SEO, I like to boil tactics and strategies down to simple concepts to make it easier to understand the intricacies of Google’s algorithm and optimizing websites. One of my favorite “simple concepts” helps drive home how SEO works on a really basic level. Here’s the right way to think about SEO:

If you want to show up as a search result when someone types in a particular keyword phrase, you need a page of content on your website about that concept.
It’s not the old days of a page for every keyword under the sun - it’s more about having a page about the general concept that the searcher is asking about.
And it’s not just about having a page about the concept - that page needs to be the best answer to the question the searcher is asking. The page that’s the best answer typically goes even further and answers other potential questions the searcher might have after reading that initial answer.

Now, we’re always talking about Local SEO, so a small clarification: The page doesn’t have to be the best answer on the internet, it just needs to be the best answer in the local area.

This is where most businesses really fail when it comes to SEO. If you want to maximize your visibility in searches, make sure you’ve got a page of content about every concept you want to show as a search result for - and that the content is properly optimized.

That’s all the time we’ve got left for this week’s episode, so you know what that means.
Put your hand on the screen right here:
We totally just high-fived ‘cause you learned something awesome.
Thanks for watching, and we’ll see you again next week for another episode of Local Search Tuesdays.

Catch SearchLab on these platforms:
https://www.linkedin.com/company/searchlabdigital/
https://www.facebook.com/SearchLabDigital/
https://twitter.com/SearchLabAgency
https://www.youtube.com/channel/UC3kf-yP3bwhI6YvFFeKfegA[+] Show More

How to beat the GBP Q&A bug and answer a question as the business

In this week’s video, I explain how to get around the frustrating GBP ...

In this week’s video, I explain how to get around the frustrating GBP bug that doesn’t let manager accounts answer questions in the Q&A section and be labeled as the ...business. It’s incredibly important for answers coming from the business to be labeled correctly, so watch this week’s episode to see how to do it.

VIDEO TRANSCRIPT

Welcome back to another episode of Local Search Tuesdays. This week, I’m sharing the details about a frustrating bug with Google Business Profile Questions and Answers.

If you’ve been watching this series for long at all, you know how big I am on optimizing the heck out of your Google Business Profile. I even did an entire episode about optimizing the Questions and Answers section back in November of 2020. One of the most important things you can do to help attract potential customers is to answer all of the questions that are asked.

In the past, any Google account that has access to your Google Business Profile could answer a question and it would show that the answer came from the business. It would even add “owner” in parenthesis to drive home the fact that the business answered the question.

Since early last year, there’s been a bug in the system that breaks that specific bit. Now, if a manager account answers a question, the answer is displayed as coming from that personal account – it doesn’t show the business name or owner on the reply.

This is incredibly frustrating for anyone – but especially for agencies and businesses that work with agencies. You should never give ownership of your Google Business Profile to anyone else, but because of this bug, that means ONLY the owner of the Google Business Profile can answer the question as the business and be labeled correctly.

Obviously, this throws a wrench in things.

There’s no word as to when or even if Google will fix this bug. In the meantime, the best option is to use a third-party tool to answer Q&A questions. Third-party tools use the GBP API, and answers posted with the API will still be labeled correctly. In other words, your team or your agency can use a third-party tool with an account that has manager access to your Google Business Profile and those answers will appear to come from your business.

That’s all the time we’ve got left for this week’s episode, so you know what that means.
Put your hand on the screen right here:
We totally just high-fived ‘cause you learned something aweseome.
Thanks for watching, and we’ll see you again next week for another episode of Local Search Tuesdays.[+] Show More

Linking to your Google Business Profile doesn't work

On this week's episode, I crush a Local SEO myth that just won't ...

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Shawn Ryder

Shawn Ryder Digital is headed by a seasoned professional with a wealth of experience in both the automotive industry and technology. With over 20 years in the car sales industry, our expert brings a deep understanding of the unique challenges that come with selling cars in the digital age, having worked in both sales and management positions. They also have a strong background in technology and a proven track record of using digital marketing tactics to drive sales and increase brand awareness. Shawn Ryder combines this automotive industry knowledge and digital marketing expertise to provide dealerships with customized and effective marketing solutions that drive results. We are dedicated to helping dealerships thrive in the digital age and are confident in our ability to help you reach your goals and grow your dealership.