Have you started thinking about your Valentine’s Day Promotion yet?
It may sound like a strange question before Christmas but it really isn’t. When scheduling your promotions it is like a game of chess. You should always be thinking at least 3 moves ahead.
In this case, each “move” should be one month. Therefore you should have been thinking about your Valentines, or February promotions as you fall asleep after your big holiday dinner.
There are a few reasons why you need to have your promotions figured out that early.
Getting Promo Out Takes Time.
By having it all worked out months in advance you give yourself enough time for the logistics. Getting the concept down, getting artwork put together, printing, and mailing all have to be done and this can take several weeks from being an idea in your head to being a piece of promo in your customer’s hands. You are also going to want to have the piece in your customersí hands at least 2 weeks before the sale or event.
Get the Message Out Multiple Times.
Getting your promo out early lets you drive your message home through repetition. Take Christmas for example. If you start mailing to your customers in the beginning of November, you will be able to cement your company name in their heads because you will be able to mail to them multiple times before they have to make their Holiday purchases. On the other hand, if you start mailing to them in late November or early December you will not have the time to do multiple mailings. Getting one mailing out at that stage will still be much better than not sending anything at all, but nothing works better when promoting than multiple mailings with the same message to the same list.
Free Up Time for Running Your Dealership.
Most people who own a business do their own marketing. Thankfully marketing is one of the few things in a business that you can do far in advance. By scheduling your holiday promotions ahead of time you will make yourself available to wear all of the other hats that you do around your business.
Scheduling promotions can seem like a huge task, but some things are just worth the extra thought. It really isnít that daunting. Once it is done, then youíll have time to put your ideas and energy on other areas that need your attention so that you maximize your efforts toward expansion.
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With over 20 years of experience in the car business, I’ve navigated the evolution of the industry from traditional sales to the dynamic digital age. My journey through various roles in both sales and management has endowed me with a unique perspective on the challenges and opportunities in automotive sales today.
As the founder of Shawn Ryder Digital, I combine my extensive background in technology with my deep understanding of the automotive industry. This synergy allows me to craft digital marketing strategies that are not just effective but tailored to the specific needs of each dealership. My commitment is to drive your sales, enhance your brand awareness, and ensure your dealership thrives in the digital landscape.
Here at Shawn Ryder Digital, we’re not just about providing services; we’re about building partnerships. As I often say, “In the fast-paced world of digital marketing, staying ahead isn’t just an option; it’s a necessity.”
Together, let’s embrace the challenges of the digital age and turn them into opportunities for growth and success. Join me in redefining the future of automotive digital marketing. Let’s accelerate your dealership’s journey to the top.