Too many reservations are many by allowing the customer to dictate the date and time. And while you always want to make a reservation convenient for the customer, they often aren’t aware of options that will work as well, or even better.
When making a reservation, always attempt to fill the first available slot for the requested service. Even if that slot is on the same day.
Here’s how that might sound:
“If you’re available, we can handle that today at 2:30 or at 8:00 am tomorrow. Which would work best for you?”
Notice that we provided the customer with options.
When neither option is agreeable, the customer will tell you. If, however, they agree to the time, you’ve just increased your potential profits by maximizing your shop load for today’s business.
Shawn Ryder Digital is headed by a seasoned professional with a wealth of experience in both the automotive industry and technology. With over 20 years in the car sales industry, our expert brings a deep understanding of the unique challenges that come with selling cars in the digital age, having worked in both sales and management positions. They also have a strong background in technology and a proven track record of using digital marketing tactics to drive sales and increase brand awareness. Shawn Ryder combines this automotive industry knowledge and digital marketing expertise to provide dealerships with customized and effective marketing solutions that drive results. We are dedicated to helping dealerships thrive in the digital age and are confident in our ability to help you reach your goals and grow your dealership.