Too many reservations are many by allowing the customer to dictate the date and time. And while you always want to make a reservation convenient for the customer, they often aren’t aware of options that will work as well, or even better.
When making a reservation, always attempt to fill the first available slot for the requested service. Even if that slot is on the same day.
Here’s how that might sound:
“If you’re available, we can handle that today at 2:30 or at 8:00 am tomorrow. Which would work best for you?”
Notice that we provided the customer with options.
When neither option is agreeable, the customer will tell you. If, however, they agree to the time, you’ve just increased your potential profits by maximizing your shop load for today’s business.
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With over 20 years of experience in the car business, I’ve navigated the evolution of the industry from traditional sales to the dynamic digital age. My journey through various roles in both sales and management has endowed me with a unique perspective on the challenges and opportunities in automotive sales today.
As the founder of Shawn Ryder Digital, I combine my extensive background in technology with my deep understanding of the automotive industry. This synergy allows me to craft digital marketing strategies that are not just effective but tailored to the specific needs of each dealership. My commitment is to drive your sales, enhance your brand awareness, and ensure your dealership thrives in the digital landscape.
Here at Shawn Ryder Digital, we’re not just about providing services; we’re about building partnerships. As I often say, “In the fast-paced world of digital marketing, staying ahead isn’t just an option; it’s a necessity.”
Together, let’s embrace the challenges of the digital age and turn them into opportunities for growth and success. Join me in redefining the future of automotive digital marketing. Let’s accelerate your dealership’s journey to the top.