Regardless of how much you may have changed your sales process, customers still fear the finance department. That’s because we still hear horror stories about how customers have literally been robbed by dishonest dealerships. So it’s only natural for them to be skeptical of the process.
When you greet your customers, simply explain that you’d like to begin by providing them with an overview of the financial services process. Use an outline that the customer can look at while you provide the overview. And be sure to cover items in the order you’ll be presenting them. Include things such as vehicle information, finance options, insurance, and DMV requirements.
Conclude the overview by asking permission to continue.
Providing a finance overview helps build trust, lower tension, and build value in the process before it begins.
Shawn Ryder Digital is headed by a seasoned professional with a wealth of experience in both the automotive industry and technology. With over 20 years in the car sales industry, our expert brings a deep understanding of the unique challenges that come with selling cars in the digital age, having worked in both sales and management positions. They also have a strong background in technology and a proven track record of using digital marketing tactics to drive sales and increase brand awareness. Shawn Ryder combines this automotive industry knowledge and digital marketing expertise to provide dealerships with customized and effective marketing solutions that drive results. We are dedicated to helping dealerships thrive in the digital age and are confident in our ability to help you reach your goals and grow your dealership.