Sales is one of the most exciting professions. It is also one of the toughest professions. Selling to customers can be a real task. If by any chance, you get a tough buyer, you will need all the training to sell to him/her. Let me ask you – do you sell yourself as a person of integrity and honesty to your buyers? Or you focus only on your product? Let me ask you one question- do you think that you buy the product only because of its value of the product? Or because your buyer believes in you and thinks that you will not sell anything bad to them? What do you think when you buy anything? Who is selling to you does affect you? Am I right?
How to sell yourself to your buyer? Let us examine that. Do you come across as a person who knows the subject? Are you ready with all the answers or always need time to refer back to the answer? Can you tell your buyer about the competitive products in as much detail as you can for your product? Are you sure that your buyer is good for your customer or do you sell it to get only the commission or earn a salary?
Do you know your regular buyer’s habits? Do you know about their family and other personal details? Do you talk to your buyer as a hard-headed professional or as a friend who knows what is best? Do you come across as an honest person? What is the image of the company for which you are working? Are your promises of after-sales service always fulfilled or do you forget the buyer after making the sale? Does your buyer believe your words? Does your buyer think that you are a person of character? If you can do that, you can raise your commissions to any limit.
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With over 20 years of experience in the car business, I’ve navigated the evolution of the industry from traditional sales to the dynamic digital age. My journey through various roles in both sales and management has endowed me with a unique perspective on the challenges and opportunities in automotive sales today.
As the founder of Shawn Ryder Digital, I combine my extensive background in technology with my deep understanding of the automotive industry. This synergy allows me to craft digital marketing strategies that are not just effective but tailored to the specific needs of each dealership. My commitment is to drive your sales, enhance your brand awareness, and ensure your dealership thrives in the digital landscape.
Here at Shawn Ryder Digital, we’re not just about providing services; we’re about building partnerships. As I often say, “In the fast-paced world of digital marketing, staying ahead isn’t just an option; it’s a necessity.”
Together, let’s embrace the challenges of the digital age and turn them into opportunities for growth and success. Join me in redefining the future of automotive digital marketing. Let’s accelerate your dealership’s journey to the top.