Revving Up Sales: Essential Automotive Digital Marketing Terms and Strategies
Digital marketing has become an integral part of the automotive industry, allowing dealerships to reach potential customers through a variety of online channels. From websitedesign and development to influencer management, there are many digital marketing terms that dealerships should be familiar with in order to effectively promote their offerings and attract more customers. In this table, we’ll explore some of the most important automotive digital marketing terms, what they mean, and how they can benefit automotive dealerships. By understanding and implementing these digital marketing strategies, dealerships can increase their online visibility, attract more potential customers, and ultimately drive more sales.
Improving the dealership’s website to increase the percentage of visitors who take desired actions, such as filling out a contact form or making a purchase
Improves the dealership’s ROI by ensuring that the website is effectively converting visitors into customers
Ensuring that the dealership’s website is optimized for mobile devices
Provides a better user experience for potential customers who are browsing on their mobile devices, increasing the likelihood of them making a purchase
Geotargeting
Targeting potential customers based on their location
Allows the dealership to target potential customers who are in their local area, increasing the likelihood of them making a purchase
Chatbots
Automated chat systems that can answer common customer questions
Improves customer service by providing immediate assistance to potential customers, increasing the likelihood of them making a purchase
Video marketing
Creating and sharing videos to promote the dealership’s offerings
Increases engagement with potential customers, providing them with a more engaging and memorable experience than other forms of marketing
Helps the dealership manage their interactions with customers, providing insights into their behaviors and preferences, and improving the customer experience
Chat marketing
Marketing to potential customers through messaging apps such as WhatsApp or Facebook Messenger
Provides a more personal and conversational experience for potential customers, increasing the likelihood of them making a purchase
Shawn Ryder Digital is headed by a seasoned professional with a wealth of experience in both the automotive industry and technology. With over 20 years in the car sales industry, our expert brings a deep understanding of the unique challenges that come with selling cars in the digital age, having worked in both sales and management positions. They also have a strong background in technology and a proven track record of using digital marketing tactics to drive sales and increase brand awareness. Shawn Ryder combines this automotive industry knowledge and digital marketing expertise to provide dealerships with customized and effective marketing solutions that drive results. We are dedicated to helping dealerships thrive in the digital age and are confident in our ability to help you reach your goals and grow your dealership.