Revving Up Sales: Essential Automotive Digital Marketing Terms and Strategies

Digital marketing has become an integral part of the automotive industry, allowing dealerships to reach potential customers through a variety of online channels. From website design and development to influencer management, there are many digital marketing terms that dealerships should be familiar with in order to effectively promote their offerings and attract more customers. In this table, we’ll explore some of the most important automotive digital marketing terms, what they mean, and how they can benefit automotive dealerships. By understanding and implementing these digital marketing strategies, dealerships can increase their online visibility, attract more potential customers, and ultimately drive more sales.

Term	Meaning	Benefit for Automotive Dealership
SEO	Search Engine Optimization	Improves the dealership’s website’s visibility on search engines, increasing traffic and potential customers
SEM	Search Engine Marketing	Increases the dealership’s website’s visibility through paid advertising, driving more traffic and potential customers
PPC	Pay-per-click	A type of SEM where the dealership pays for each click on their ads, ensuring they only pay for traffic that is interested in their offerings
Display advertising	Advertising on third-party websites through banner or video ads	Increases brand awareness and reach, targeting potential customers who are browsing related websites
Retargeting	Displaying ads to people who have visited the dealership’s website before	Encourages potential customers who have shown interest in the dealership’s offerings to return to the website and make a purchase
Social media marketing	Marketing the dealership’s offerings through social media platforms	Increases brand awareness and reach, targeting potential customers who are active on social media
Email marketing	Marketing to a dealership’s email list through newsletters, promotional emails, and other communications	Increases customer loyalty and encourages repeat business, informing customers of new offerings and promotions
Content marketing	Creating and sharing valuable content to attract and engage potential customers	Increases brand awareness, establishes the dealership as a trusted authority in the industry, and builds relationships with potential customers
Conversion rate optimization	Improving the dealership’s website to increase the percentage of visitors who take desired actions, such as filling out a contact form or making a purchase	Improves the dealership’s ROI by ensuring that the website is effectively converting visitors into customers
Analytics	Collecting and analyzing data on the dealership’s digital marketing efforts to make data-driven decisions	Allows the dealership to understand what is and isn’t working in their digital marketing efforts and make adjustments accordingly for better results

Term	Meaning	Benefit for Automotive Dealership
Mobile optimization	Ensuring that the dealership’s website is optimized for mobile devices	Provides a better user experience for potential customers who are browsing on their mobile devices, increasing the likelihood of them making a purchase
Geotargeting	Targeting potential customers based on their location	Allows the dealership to target potential customers who are in their local area, increasing the likelihood of them making a purchase
Chatbots	Automated chat systems that can answer common customer questions	Improves customer service by providing immediate assistance to potential customers, increasing the likelihood of them making a purchase
Video marketing	Creating and sharing videos to promote the dealership’s offerings	Increases engagement with potential customers, providing them with a more engaging and memorable experience than other forms of marketing
Influencer marketing	Partnering with social media influencers to promote the dealership’s offerings	Increases brand awareness and credibility among the influencer’s followers, targeting potential customers who trust the influencer’s recommendations
CRM	Customer Relationship Management	Helps the dealership manage their interactions with customers, providing insights into their behaviors and preferences, and improving the customer experience
Chat marketing	Marketing to potential customers through messaging apps such as WhatsApp or Facebook Messenger	Provides a more personal and conversational experience for potential customers, increasing the likelihood of them making a purchase
AI-based marketing	Using artificial intelligence to automate and optimize marketing efforts	Provides more efficient and effective marketing efforts, saving the dealership time and money while increasing ROI
Data privacy compliance	Ensuring that the dealership’s digital marketing efforts are compliant with data privacy laws such as GDPR or CCPA	Protects the dealership and their customers’ personal information, ensuring that the dealership is operating legally and ethically

Term	Meaning	Benefit for Automotive Dealership
Online reputation management	Monitoring and managing the dealership’s online reviews and reputation	Helps the dealership maintain a positive reputation online, attracting more potential customers and retaining current customers
Website design and development	Designing and developing the dealership’s website	Provides a user-friendly and visually appealing website that attracts and retains potential customers
Landing pages	Web pages designed specifically to capture leads or drive conversions	Increases the likelihood of potential customers taking desired actions, such as filling out a contact form or making a purchase
A/B testing	Comparing two versions of a web page or ad to determine which performs better	Improves the effectiveness of the dealership’s digital marketing efforts by identifying what works best and making data-driven decisions
Call tracking	Tracking and analyzing phone call data from marketing efforts	Provides insights into the effectiveness of the dealership’s marketing efforts and helps optimize for better results
SMS marketing	Marketing to potential customers through text messaging	Provides a more direct and personal way of reaching potential customers, increasing the likelihood of them making a purchase
Voice search optimization	Optimizing the dealership’s website for voice search queries	Provides a better user experience for potential customers who are using voice search, increasing the likelihood of them making a purchase
Virtual and augmented reality	Using virtual and augmented reality to provide a more immersive experience for potential customers	Increases engagement and provides a more memorable experience for potential customers, increasing the likelihood of them making a purchase
Chat marketing	Marketing to potential customers through messaging apps such as WhatsApp or Facebook Messenger	Provides a more personal and conversational experience for potential customers, increasing the likelihood of them making a purchase

Term	Meaning	Benefit for Automotive Dealership
Online scheduling	Allowing potential customers to schedule appointments or test drives online	Provides a more convenient and streamlined experience for potential customers, increasing the likelihood of them making a purchase
Data-driven targeting	Targeting potential customers based on their online behaviors and preferences	Increases the effectiveness of the dealership’s digital marketing efforts by targeting potential customers who are most likely to make a purchase
Customer segmentation	Dividing customers into groups based on shared characteristics or behaviors	Allows the dealership to tailor their marketing efforts to specific customer groups, increasing the likelihood of them making a purchase
Reputation marketing	Using the dealership’s positive reputation to attract more customers	Increases the dealership’s credibility and attracts more potential customers who trust the dealership’s reputation
Online sales and financing	Allowing customers to complete their vehicle purchase or financing online	Provides a more convenient and streamlined experience for customers, increasing customer satisfaction and loyalty
Online vehicle configurators	Allowing potential customers to customize and build their own vehicle online	Provides a more engaging and interactive experience for potential customers, increasing the likelihood of them making a purchase
Data visualization	Using visual aids to display and interpret data	Provides insights into the effectiveness of the dealership’s digital marketing efforts in a more accessible and easy-to-understand format
Influencer management	Managing relationships with social media influencers to promote the dealership’s offerings	Helps ensure that the dealership’s influencer marketing efforts are successful by effectively managing relationships with influencers
Social listening	Monitoring social media channels for mentions of the dealership or their offerings	Provides insights into customer sentiment and allows the dealership to respond to customer concerns or feedback in a timely manner

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Shawn Ryder

Shawn Ryder Digital is headed by a seasoned professional with a wealth of experience in both the automotive industry and technology. With over 20 years in the car sales industry, our expert brings a deep understanding of the unique challenges that come with selling cars in the digital age, having worked in both sales and management positions. They also have a strong background in technology and a proven track record of using digital marketing tactics to drive sales and increase brand awareness. Shawn Ryder combines this automotive industry knowledge and digital marketing expertise to provide dealerships with customized and effective marketing solutions that drive results. We are dedicated to helping dealerships thrive in the digital age and are confident in our ability to help you reach your goals and grow your dealership.