Chances are good that at some point in your life you ran a search on an online search engine and instead of one hit you received pages and pages of possible hits. Have you ever wondered if the order the websites appear on search was just a random grouping or if they had been placed in a specific order that just appeared disorderly to you? The answer is that there is a very elaborate system used to determine where a website appears during an internet search. The process is something called search engine optimization.
Search engine optimization is the science and art of making web pages attractive to search engines.
Next time you run an internet search look at the bottom of the page. Chances are good that there will be a list of page numbers (normally written in blue) for you to click if you can’t find exactly what you are looking for on the first page. If you actually look farther than the second page you will be part of a minority. Studies and research have shown that the average internet user does not look farther than the second page of potential hits. As you can imagine it’s very important for websites to be listed on the first two pages.
Webmasters use a variety of techniques to improve their search engine ranking.
The first thing most webmasters (or website designers) do is check their meta tags. Meta tags are special HTML tags that provide information about a web page. Search engines can easily read Meta tags but they are written with a special type of text that is invisible to internet users. Search engines rely on meta tags to accurately index websites. Although meta tags are a critical step in search engine optimization they alone are not enough to have a web site receive a top ranking.
Search engines rely on a little device called a web crawler to locate and then catalog websites. Web crawlers are computer programs that browse the World Wide Web in a methodical, automated manner. Web crawlers are also sometimes called automatic indexers, web spiders, bots, web robots, and/or worms. Web crawlers locate and go to a website and “crawl” all over it, reading the algorithms and storing the data. Once they have collected all the information from the website they bring it back to the search engine where it is indexed. In addition to collecting information about a website some search engines use web crawlers to harvest e-mail addresses and for maintenance tasks. Each search engine has its own individual web crawlers and each search engine has variations on how they gather information.
Most webmasters feel that proper use and placement of keywords help catch the attention of web crawlers and improve their website’s ranking. Most webmasters like to design their websites for ultimate search engine optimization immediately but there aren’t any rules that say you can’t go back to your website at any time and make improvements that will make it more attractive to search engines.
Please rate this post
With over 20 years of experience in the car business, I’ve navigated the evolution of the industry from traditional sales to the dynamic digital age. My journey through various roles in both sales and management has endowed me with a unique perspective on the challenges and opportunities in automotive sales today.
As the founder of Shawn Ryder Digital, I combine my extensive background in technology with my deep understanding of the automotive industry. This synergy allows me to craft digital marketing strategies that are not just effective but tailored to the specific needs of each dealership. My commitment is to drive your sales, enhance your brand awareness, and ensure your dealership thrives in the digital landscape.
Here at Shawn Ryder Digital, we’re not just about providing services; we’re about building partnerships. As I often say, “In the fast-paced world of digital marketing, staying ahead isn’t just an option; it’s a necessity.”
Together, let’s embrace the challenges of the digital age and turn them into opportunities for growth and success. Join me in redefining the future of automotive digital marketing. Let’s accelerate your dealership’s journey to the top.