Some Definitions
SEO = Search Engine Optimization
Search Engine Optimization is the process of scientifically tweaking a particular website page in order to get a good rank from major search engines for a competitive keyword or group of keywords.
SEM = Search Engine Marketing
Search Engine Marketing is one effective example of Internet Marketing that involves search engine optimization. This involves planning and executing the right methods to target and get quality traffic to a particular website and convert this traffic into sales or signups.
SEO Specialist = Search Engine Optimization Specialist
Previously called Search Engine Optimizers (SEO) but revised to SEO Specialist to give way and prohibit confusion with search engine optimization as SEO. This term is use to describe a professional practitioner performing effective search engine optimization procedures.
SEM Specialist = Search Engine Marketing Specialist
A term used to describe a professional that analyzes a certain website and recommends a particular procedure to perform in order to get the desired traffic and sales.
White Hat Procedure
Search Engine Optimization procedure that complies with search engine rules. Also, known as ethical procedure.
Black Hat Procedure
Search Engine Optimization procedure that did not comply with search engine rules. Widely used by many SEO specialists to get a good rank in a shorter period of time. An effective but very dangerous procedure that may cause a certain website removed from major search engine’s databases.
Web Directory
Online List of websites categorized by type, niche country, and others depending on the owner. It was mainly used by search engine optimization specialists in creating inbound links to their websites. New directories are commonly accepting free submissions while others require a reciprocal link in exchange for the submission. DMOZ is one example of a web directory. This is the most popular and considered the biggest web directory of links on the internet today. It’s currently composed of thousands of volunteer editors and millions of web links in its database.
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With over 20 years of experience in the car business, I’ve navigated the evolution of the industry from traditional sales to the dynamic digital age. My journey through various roles in both sales and management has endowed me with a unique perspective on the challenges and opportunities in automotive sales today.
As the founder of Shawn Ryder Digital, I combine my extensive background in technology with my deep understanding of the automotive industry. This synergy allows me to craft digital marketing strategies that are not just effective but tailored to the specific needs of each dealership. My commitment is to drive your sales, enhance your brand awareness, and ensure your dealership thrives in the digital landscape.
Here at Shawn Ryder Digital, we’re not just about providing services; we’re about building partnerships. As I often say, “In the fast-paced world of digital marketing, staying ahead isn’t just an option; it’s a necessity.”
Together, let’s embrace the challenges of the digital age and turn them into opportunities for growth and success. Join me in redefining the future of automotive digital marketing. Let’s accelerate your dealership’s journey to the top.