SEO — The Tortoise or the Hare

Search Engine Optimization

Search Engine Optimization is one way in which you can get your website in front of search engines. But what do you need to do in the Search Engine Optimization process? And is it worth it? I will give a quick overview of some of the factors involved and I’ll let you determine for yourself if it is worth it.


First and foremost, search engines look for keywords and keyword phrases in which to index your web pages. So you must prepare each page for the search engines. Thus, when you are writing copy for your website, keep four or five keywords that you want to emphasize for that webpage — then weave the words into the copy.

However, don’t blatantly use the keywords over and over again — or as they say — use keyword stuffing — or the search engines will penalize you for it. And, needless to say, your readers will click away, if the flow of the copy is so obviously stuffed with your keywords that it jeopardizes the quality of the copy. Quality of copy first, keywords second.


There are several meta-tags that search engines look at. The two most important are:

  1. Title
  2. Description

Both the Title and the Description Tags should have your most relevant keywords. Now, the keywords meta-tags is not used by Google, but the other search engines may utilize them. Are they important? It really depends who you are talking too. Some say, by putting the keywords into your webpage you are giving your competitors the edge. Others, feel that if your competitors want to know what keywords you are using they will find a way. (I’m of the latter’s thinking.)


Linking is another important factor in Search Engine Optimization. Without proper linking — or establishing a linking campaign — your great site may not be found by search engines. You need to find ways in which to allow human visitors, besides yourself, to find you.


Inbound links — links pointing to your website is very good for search engine rankings, and give more ways for human visitors to find your website.

How do you get inbound links? Write articles and place them in article directories for ezine publishers, newsletter publishers, or bloggers to pick up.

Blogs is another way in which you can get one-way links to your site. Again, that same article you wrote for the article directories can be put in your blog and then submitted to a Blog Directory. Just do a search on Google for “Blog Directory” and you should find enough to keep you busy.


An outbound link is a URL that you have on your site that points to another website. An outbound link on your site means that you feel the link has quality content for your readers — and you are redirecting them to it from your site.

So, what does outbound linking offer you? You can see what an outbound link can do for another website, right? Well, by carefully linking to other sites – relevant sites – you can increase your own relevancy.

So be careful who you link too — because outbound links figures into the entire ranking algorithm process — or restated — your page ranking.

To conclude, this overview is just the tip of the iceberg when it comes to SEO.

It’s not an easy task, and it is time-consuming. Will you see a quick return moneywise? No, but SEO will eventually give you the money you seek, as well as, offer you longevity. And isn’t that what you want–longevity? I know I sure do. I would rather be the tortoise, and not the hare — and slowly, but methodically move in the direction of my dream of a home career. If you take the wrong shortcuts, you can lose your dream and your home career. So, is SEO worth it? I think so. How about you?

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