In order to become a successful salesperson, the key is to put down roots. Any salesperson will be more successful if they stay with one dealership, regardless of the product than one who hops around.
The reason is, you become associated with the dealership you work for and the products you sell.
You will also become, in a short time, the only salesperson with any tenure, as there will continue to be plenty of hoppers that come and go. When the time comes for orphan customers to purchase another vehicle, yours will be the face that they recognize and, in turn, will be more inclined to do business with you.
Imagine how many sales you would generate if you followed all of these guidelines AND you did so all in one dealership.
Shawn Ryder is a long-time automotive professional of over 20 years – both with technology and retail when selling vehicles. Having started in the industry in the early 2000s with a service training organization. Worked hard to become the Vice President of the organization building clients and technology at the same time. After that worked with some automotive technology companies and then sold vehicles at a dealership with a high standard for sales. Using all of the industry knowledge now working with dealerships and focusing on their digital marketing to grow online and dealership traffic.