Becoming an automotive general manager means that you will be responsible for the overall operations of your dealership. It is the person who makes the decisions regarding all the operational aspects of the company, including those dealing with the vehicles and parts. The role involves planning, executing, monitoring, controlling, and reporting to the higher management of the company. Here are some of the responsibilities you will take upon yourself when you take this position.
Determine the current status of all vehicles in the company and make sure that each has been properly maintained, by checking its vehicle inventory systems. You will need to see to the maintenance of the parts as well, by inspecting and maintaining the parts and components, and by ensuring that all the tools and equipment are in working order, according to specifications.
Assess the current inventory and the current needs of the company and identify any parts or components that can be used. You will have to determine the needs of the company and the equipment it has at present. You must then get in touch with the manufacturer and order the part for it. Once the part is in your possession, you must be able to provide all the necessary instructions, as well as documents regarding the delivery. If you do not know how to properly complete the work, then it would be best if you leave the task to someone else.
You will need to examine all the different kinds of parts that the company uses and see which ones are in good condition and which ones are of no use at all. Once you have identified the parts that are in good condition, you will be able to buy the same at lower rates and provide them to your company, as long as they are required by the vehicles.
Order the appropriate parts for the new vehicles, in such a way that the quality and performance of the vehicle will be assured. You should also ensure that the parts are kept in good condition and do not wear out quickly. Once you have ordered the correct parts for the vehicle, you should ensure that the same are installed, according to their specifications.
Make sure that the suppliers of the car parts are reliable and ensure that they are licensed to do business in a particular country. If they are not, then you will have to find another company that has a good reputation in your country. This is because you may end up with damaged goods once the supplies are delayed.
Make sure that the technicians are trained properly and maintain proper maintenance. of the parts.
You will also need to establish a good relationship with the sales representatives of the company you are buying the parts from. They should be able to answer all your questions and provide you with accurate and reliable information.
There are various companies that specialize in manufacturing a variety of components for vehicles. Make sure that you are purchasing them from a reputable dealer. Since you are going to be the one to install them, you will need to make sure that the product that you are buying is of the right quality.
You will also need to make sure that the parts are in working condition at all times. If they are not, it will only lead to greater expenses later on.
Ensure that you do not end up buying from dealers that do not have the right people to provide the right parts. You should work for dealers who have a lot of experience in the business. This will help you avoid problems, in the future.
Most of the time, a combination of closes will be required for a delivery decision. Remember – the magic number is five! Most professional sales consultants close on the fifth attempt.
It’s not how much you give; it’s how many times you give.
The Magic Number is Five!
Practice putting these closes into your own words:
Assumptive Time Close
“Would you prefer to take delivery of your new vehicle this afternoon or this evening?” “Is 6:00 or 7:00 better?”
Alter or Improve Close
“Before you take delivery of your new vehicle, what would you like to enhance the enjoyment and add to the convenience (protection, safety, or resale value) of your new vehicle?”
Assumptive Title Close
“Would you like your new vehicle titled in your name, your spouse’s name or both (or business)?”
Assumptive Final Close
“Would there be anything else that we need to consider before we go ahead and finalize the agreement?”
Spouse (third party) Close
“Now that everything is agreeable, let’s write it up and get that much out of the way. Then you and your spouse can decide on what is best for delivery date. Fair enough?”
If “No”—“What would she say no to, the vehicle or the money?”
If “Money”—“Price – trade – difference – down payment – monthly payment?”
“Before you take your new vehicle home today, allow me to get binding coverage to make sure you are protected. What’s your insurance agent’s name? What’s the number there?”
“It’s obvious you know how to shop for the best deal and it’s also obvious you understand all the facts after seeing the fairness of the figures and the benefits our dealership can provide. Knowing all that, I’m sure you would advise Mr. Stevens to finalize the agreement, wouldn’t you?”
Financial Advisor Close
“I know you are here to advise Mr. Stevens on the fairness of the figures, isn’t that right? (wait) Just to clarify my thinking, will you be helping Mr. Stevens with the down payment, monthly payments or both?”
“None”—“So you are here to advise but not going to get financially involved, is that right?”
“Yes”—“Allow me to provide you both with figures that you can agree to, feel good about and say yes to. Fair enough?”
Assumptive Approval Close
“Now that we are in agreement on the vehicle and the terms I need your approval right here, here and here.” (Hand customer the pen)
Hidden Objection Close
“Assuming the vehicle is right, the equipment is right, the price is right, the down payment is right, the difference is right and we pay you enough for your car, would you own the vehicle?”
“Yes”—“Then please share with me which one of these is not right.”
“Forgive me for asking: are you looking for a reason to own or not to own?”
“I want to own!”
“Great. Please share with me what some of those reasons might be.” (Wait, listen and write them down)
Buyer’s Remorse Close
“Congratulations on your decision to own one of our fine products. It was a very wise decision on your part.
“Now from time to time my customers leave so happily with the decision that they have made, they can’t wait to share that decision with friends, relatives or both. These people, not knowing all the facts, or even being a bit jealous sometimes try to talk them out of going ahead with the transaction.
Mr. and Mrs. Stevens, if you think for any reason that anyone could change your decision to own, would you tell me now?”
Puppy dog close / Re-demonstrate
“Before you make your final decision, I want you to take the vehicle for one more test ride. I want you to see what a wise investment you are about to make for you and your family.”
Validation Close / Evidence Manual
You must prove with third-party evidence that people purchase from you. The customer will believe others before believing you.
Reduction to the Ridiculous Close
Reduce the amount you are negotiating to yearly, monthly, daily; then compare the daily cost with the cost of something the buyer can do, or give up doing for that daily amount.
Time and Money Close
The customer says they want to hold off for a while. Ask how long they would like to wait and offer more time.
“Remember that while you are waiting it will cost you more, not less.”
“New vehicles go up 1 to 2% without notice.”
“Factory incentives may be discontinued.”
“You will still have to make payments on your present vehicle.”
“You could incur costly repairs and maintenance.”
“Your vehicle will depreciate in that amount of time.”
“You will lose the sales (or use) tax credit.”
Take the total monthly cost of these items, add it to the present payment and compare it to the payment or cost of the new vehicle.
Lost Sale Close
“Forgive me, Mr. and Mrs. Stevens. Before you leave, I have to apologize for not doing my job. You see, if I had said and done all the right things today, you would have seen the value in my product and my offer. Because I didn’t convince you of that value, you have to go home without the new vehicle. That means you and your family won’t be enjoying the comfort, convenience and safety of the new vehicle. For that I am truly sorry.
“I make my living by getting people like you happily involved in my product and yes, that’s how I support my family. So that I don’t make the same mistake again, would you be kind enough to take a moment and tell me what I did or what I said wrong?”
Down to the penny close
“We are within seventy-eight dollars and sixty-two cents of you enjoying your new vehicle.” (Be quiet and wait for the customer to react).
When customers ask, “What’s your best price?” predictably, this is what they hear:
“Our best price is what you’re willing to pay.”
“Our best price comes from the boss.”
“Our best price is on the sticker.”
“You have to drive the car first before I can give you a price.”
“Make me an offer.”
“Would you buy the car if the price is right?”
Put the shoe on the other foot for a moment and ask yourself: If you were a customershopping for a car, and the sales consultant replied with any of the above comments, how would YOU respond?
Retail Action Guide
Don’t be predictable. Be different than anyone else. Don’t give the customer the same act.
When you are predictable, the customer will see you as no different than anyone else, and then make his or her decision on money and money only. Be bold enough to be different. You must obtain control without confrontation and reduce the customer’s need to shop.
Your first few minutes with a customer can cause lasting impressions. To help break preoccupation with the price and bring down defensive barriers, practice these action guidelines.
Tune the world out. Focus on the customer.
Put the customer at ease and make them feel important and comfortable (no pressure).
Ask non-threatening questions and get them talking about their wants.
Here are some strategic ways to enhance the current greetings you may be using, put the customer at ease, and gain effective control in the selling situation:
“Welcome to the dealership. My name is ___________. My role is to answer all of your questions and concerns, and then provide you with all of the information necessary that will help you in selecting a vehicle that fits your needs, wants, and budget. Will you allow me to do that for you?”
“Good morning. Welcome to the dealership. My name is __________. My role as a sales consultant is to help you find the vehicle you want and make it both agreeable and affordable for you to own, will that be fair enough?”
(Customer is just looking) “That’s great! You’ll be pleased to know that we have an excellent selection of vehicles for you to look at. Will you be considering larger or smaller than you’re driving now?”
Effective Greetings Require That Sales Consultants
Know exactly what to say at their first contact with the customer.
Take a direct approach that is “to the point.”
Trust that common ground will surface in due time.
Demonstrate a sincere appreciation for the customer’s presence.
What Greetings do your top Sales Consultants presently use? What other greetings are used at your dealership? Who’s using them? Why not everyone?
Since you own or manage a car dealership you need to sell cars to Automotive Conquest Customers. You probably have numerous marketing vendors providing you with ways to sell to your existing customers. By marketing to your database but when was the last time you spent money on an automotive conquest customer program that generated quality leads generated foot traffic and real deals burning gas down the road?
When it was all said and done what if I told you in the next few minutes I could show you one simple thing you could do to help you sell an extra twenty to thirty units this month. Conquest vehicle shoppers and the three fatal mistakes that will prevent you from ever being successful at automotive conquests 20 deals have to be the word a few minutes of your time right.
Automotive Conquest Customers Fatal Mistakes
Three automotive conquest fatal mistakes and the one thing that can help you succeed and add an extra 20 to 30 units to your sales next month I speak from experience you’re comfortable with me as your guide perfect let’s begin the first fatal mistake that is guaranteed to set your dealership up for failure in its conquest attempts is to treat conquests as an event instead of a process
Always keep in mind that conquest prospects don’t know you trust you or love you yet. Statistics show that they will require between nine to fifteen different points of contact with your dealership’s content before entertaining the idea of buying a vehicle from your dealership.
Automotive Conquest Customer Timeline
If you’re thinking about conquests as a three to four-day sale or even a week-long event you’ll never be able to allow conquest
prospects the time to find engage and digest the information. From the fifteen requiring touchpoints it’s just unrealistic it’s like asking a total stranger to marry you after a few dates.
Now you might think my analogy is a little far-fetched but think about it. Some vehicle financing spans over six seven and even eight years that’s longer than many marriages today remember the movie Inception with Leonardo DiCaprio.
If you haven’t seen the movie you should rent it over the weekend it’s really good in the movie DiCaprio’s character is hired to plant an idea in the mind of an individual the goal was to plant the idea so deep in her subconscious mind that the target would actually believe that the idea was their own.
How many touchpoints?
Similarly, that’s what a good conquest campaign should achieve to deliver your nine to fifteen touchpoints so naturally in the life of the prospect. That way they feel that they’re the ones who discovered your content. And they’re the ones who have set to research your models and your dealership.
But that takes a little time at least a few weeks. It’s not something that can happen over three or four days. It’s even truer if prospects have been researching another manufacturer make for the last few months. That’s why conquesting should not be an event but an ongoing process.
How long should it take?
Can you see now why thinking about conquest as a three to four-day sale event or a week-long event is somewhat ridiculous? Thus thinking about automotive conquests as an ongoing process makes more sense. With the information I just shared with you do you see how it could help you sell more vehicles to conquest vehicle shoppers excellent let’s now dive down into the second mistake to avoid the second fatal mistake that is guaranteed to set your dealership up for failure in its conquest attempt is to try to deliver your nine to fifteen points of contact through the same medium khakhras prospects are not necessarily going to purchase one of your models.
Where do they see you?
Because they’ve seen your ads on Facebook fifteen to twenty times this month. And they’re not going to run to your dealership for a test drive because you serve them YouTube pre-roll videos. Every scene they for the last few weeks you might be able to generate leads from a conquest prospect. After sending multiple direct mail pieces but the process might be
expensive. You might be able to move a prospect into action after half a dozen phone calls. But they might also opt to block your number or register for the Do Not Call list to avoid your calls. The problem with using only one or two medium is that it exposes your inception the unnatural delivery. This will make your communications efforts sound like advertising instead of the delivery of valuable content.
Automotive Conquest Customer Irritation
The prospect will get irritated by its repetitiveness instead of getting indoctrinated. By multiple types of content that build-up the emotional excitement and the rationale to support it. Let’s see, here a natural sequence of touchpoints delivered through multiple content styles you’ll see what I mean seeing a few ads on Facebook that spark an interest. Watching a video that provides a bit more information than getting a ringless voicemail that can be listened to. Then they receive a mail piece that provides more insight on the opportunity of seeing a video on Instagram, before getting a phone call.
Automotive Conquest Customers Lead Nurturing
To make sure the mail piece was received and answer any questions reading a post on LinkedIn on the advantages of selling your trade in the current seller’s market. Requesting an online traded praising watching a lead nurturing video explaining more about the appraisal process getting a phone call to schedule the visual inspection of the trade at the dealership. Did you notice how the content from these thirteen different touchpoints naturally flowed in the life of the prospect?
Don’t get fool thinking these are Automotive Conquest Customers random actions taking by the dealership to place the content in front of the potential prospect all of these have been pre-programmed to be strategically released as specific times in the life of the prospect to short in the shopping cycle.
Maximize the effect of the indoctrination sequence for Automotive Conquest Customers. Can you see now how trying to deliver your nine to fifteen points of contact through only one medium could feel very repetitive? Irritating to the prospect can you see now how spreading your 9 to 15 pieces of content over multiple media could provide a more natural sequence of indoctrination. This helped you generate more leads from conquest prospects. Perfect let’s dive into the third and final mistake.
The third fatal mistake that is guaranteed to set your dealership up for failure in its conquest attempt is to stop once you’ve experienced some success. Albert Einstein is said to have called the power of compound interest the most powerful force in the universe.
Conquest Leads – Compound of Interest
Remember reading when I was a kid that if I leverage the power of compound interest and deposited $1.00 in my bank account every single day I’d be a multimillionaire today. I was just too stupid to do it instead I’m forced to work my socks off to generate a decent income. Now the power of compounding can also be applied to your conquest efforts to help you generate unbelievable results.
Providing revenues multiple times over your investments you already know from the mistake. Number one that an interested prospect will require nine to fifteen touchpoints to be moved into action. Imagine if your diligent conquest efforts help you invest touchpoints in your marketplace. The prospects are even considering upgrading their vehicle.
The power of compounding your conquest efforts will allow you to convert conquest prospects much faster. Because Automotive Conquest Customers will require fewer new touchpoints. Which would dramatically lower your cost per lead and explode your sales overtime now? I’m not suggesting replacing the direct response nature of your conquest efforts with a branding philosophy.
Conquest Customers Profitable ROI
Every conquest campaign should stand on its own two legs and provide a profitable ROI but if it costs you, for example, ten thousand dollars to reach fifty thousand conquest vehicle shoppers. You get three hundred leads, booked 70 appointments and sell twenty-five units with a twenty-eight hundred dollar gross profit you’re netting 60 grand. Each campaign and leveraging the power of compounding with the other forty-nine thousand nine hundred and seventy-five people you’ve reached with the investment but haven’t bought yet you’re now branding your dealership for free as a byproduct of your direct response efforts.
And accumulating touchpoints with prospects that will eventually move into the market as in tenders which will help you capture prospects in the earliest stage of the shopping cycle. Can you now see the power of compounding your conquest efforts?
The problem I see in the industry is that most dealers apply the same said two conquests as they do to loyalty marketing. When communicating with your existing customers while backing off from your database. Letting it breed and heal a bit after a good push might help you. Avoid pissing off your customers the minute you’re no longer on the conquest prospects radar is the second. You forfeit the potential sale also on the digital side of things advertising platforms like Facebook, AdWords messenger.
This will allow you to build a conquest list of interested prospects who have engaged with your content most likely these prospects have interacted with your marketing. Because they are considering the purchase of a vehicle and are educating themselves about their options keep in mind that the customer journey spans over a few months so you don’t want to miss out on the harvest of the leads you’ve nurtured for weeks and let another dealer reap the rewards of your efforts.
Automotive Conquest Customers Communication
Because your dealerships backed out of its Automotive Conquest Customers communication efforts and is no longer visible and top of mind to the audience that you’ve built. Do you see now how ludicrous it would be to stop and take your foot off the gas pedal once you’ve experienced success with your conquest efforts? Can you see how the staying top of mind with the audience you’re building in Facebook AdWords messenger and in the real world can compound your conquest marketing efforts great?
So let’s quickly review the three fatal mistakes to avoid. Then I’ll show you one simple thing you can do to sell an extra 20 to 30 deals this month. The conquest vehicle shoppers mistake number one do not treat automotive conquest marketing as an event. It’s a process car quest vehicle shoppers who don’t know your dealership. So they will require 9 to 15 points of contact with your content before entertaining buying a vehicle from your dealership.
And you can’t rush the delivery or the consumption people won’t go from unaware to suspect to curious the prospect in 72 hours. Mistake number two does not try to deliver the 9 to 15 points of contact through one single medium conquest prospect will need to interact with multiple forms of your content.
Before being moved into answering your call for action instead of using one medium combined digital ads, video, social media, Direct Mail, ringless voice mail and a strategic phone call by a live person to provide integrated marketing. That will deliver your content in a sequence that will feel natural from the prospect.
Mistake number three don’t stop once you have success your Automotive Conquest Customers audience is not like the contacts in your database. They don’t need a breeder and won’t stop visiting your service department or jump ship and buy from another dealer.
Automotive Conquest Customers Touchpoints
Because you’re keeping your foot on the gas pedal with your communication efforts it’s the exact opposite. The minute you’re no longer adding touchpoints to the conversation as the second you lose the opportunity to sell them a vehicle. Could you see how avoiding these three fatal conquest mistakes could help your dealership generate more leads and deals?
With conquest vehicle shoppers would you like to see the one simple thing you could do to avoid these three fatal mistakes. While generating twenty to thirty deals this month from people outside of your database awesome let me show you how now the program.
How many people are in the market?
Here, we will show you it is built on the premise that the easiest conquest target your dealership can go after to increase your sales, people who are not yet in the market to buy a vehicle.
While every one of your competitors is spending their hard-earned money on ads and marketing trying to convince the seven to nine percent of the population in the market for a vehicle. We like to help your dealership focus its efforts on the other ninety one percent of the population. And here’s why the car business is the most beautiful business in the world because everybody will change your vehicle today for something bigger, better, faster, more fuel-efficient with more cargo space and more technology.
What are the Five Frictions?
But they just don’t know they can what’s keeping prospects thinking they can’t change their vehicle. Is their misperception of one or more of these five frictions? Points, price, payment, cash required, credit and trade value are non in tenders. Potential customers don’t believe it’s the best time to get the best price. Also, they don’t believe the payment will fit in their budget. They believe too much cash will be required to complete the transaction. Sometimes, they don’t know if they will qualify for credit. And they don’t know if they will get enough for their trade.
Automotive Conquest Customers Hot Buyers
But if you create content that changes non-intenders beliefs regarding these five misperceptions you will instantly move them into the market as hot buyers. And your dealership we’ll get first kick at the can now. As you know most prospects in tenders or not in tenders will most likely already have a model on their radar.
One that they prefer or that they are more inclined or favorable. If that model is not part of the vehicles you sell there’s very little marketing can do at this stage to influence the prospects. While he or she is thinking about the price, payment, cash required or their ability to qualify for credit for the model they desire.
But look at the fifth point of friction the trade. That’s your key to conquest success the prospects desire to get an exciting offer for the vehicle they’re driving now opens the door wide open for you to engage in a conversation the prospect is willing to have.
Why? Because the trade is the only one of the five friction points that doesn’t involve the model. They have on their mind it’s the neutral point of friction. And the one that doesn’t put your dealership in conflict, With what they want to find a way to provide prospects with an easy way to get an exciting offer for their current vehicle. You will be talking to more Automotive Conquest Customers than your heart desires.
All dealers focus on the front end and moving new/used vehicles. However, there is still a big need for Automotive Service Marketing Ideas to drive people into the Service Department for the dealership!
In this post, we are going to review some unique ideas to conduct digital marketing for the service department. Some ideas may seem standard and some may seem far-fetched but keep an open mind!
Within the automotive industry – there are new cars, used cars and service locations. While the service side is key to all dealerships, it is often overlooked. In a dealership environment, general managers know the fixed side is key, the absorption rate is measured and safety is in place. However, when it comes to marketing, most don’t put a lot of resources towards the back end of the dealership.
On a daily basis it is busy and on a seasonal basis keeps the funnel full. But let’s look at how it can grow.
Service Web Site
While there is a huge focus on the sales side of the business when it comes to a web site. There is often not a lot of resources focused on the service side when having a web site. Within this website, the service department can focus on growing their own brand within its market. For example, while they may focus on one particular manufacturer they could also build out content that isn’t specific to that brand. And build content that is generic for the off makes as well. All dealers can do work on vehicles outside of their lineup but often don’t market that aspect to the best of their abilities. “All Makes All Models” is often said but very little put into the digital marketing aspect.
Using a service-specific web site allows for Automotive Service Marketing Ideas that are unique for the dealership. Build content that helps drive people in the market for repairs or maintenance to the web site and booking appointments.
When it comes to service, there is a huge need for departments to build out social media. While not as key as the sales side of the business, still a requirement to highlight the overall service department. For example, you aren’t likely going to show customers picking up their recently serviced vehicles. However, there can be sharing of service specials, recommend seasonal maintenance and highlights of team members. Does a technician do something cool after hours? Be sure to share some details. Do an amazing service on an off make be sure to let followers know!
Google Ad Words
When it comes to Google Ad Words for service – there is an untapped need for using Google Ad Words and covering Automotive Service Marketing Ideas for dealerships. Build out a landing page (more thoughts soon) and direct people to that page and focus on a seasonal idea. For example in the fall and spring do a Tire page that outlines rotations or getting new tires for a vehicle. Then drive traffic to that specific landing page using Google AdWords. However, the page can be more “generic” and not necessarily focus on one brand. It can help build out off make content ideas and using keywords to bring in traffic that is focused on the service of all makes and models.
Search Engine Optimization
If you create a separate service web site or need to focus on the dealership web site, both need quality content. This is where some Search Engine Optimization (SEO) comes into play. If you want to build out content on a particular model service or specific service for vehicles while focusing on the local market. It would be best to focus on content that is relevant in the market and season. One key service option is certainly tires – so write lots of content around tire changes, seasonal tires, and the importance of rotations. Other thoughts are batteries, brakes, oil changes and other key maintenance services.
Here is an example of content from Canada that highlights “Tire Changes” in the last 12 months – you will notice the peaks and lows, but again content focused.
Service Landing Pages
As mentioned above – Google AdWords needs to be a focus for the service department at the dealership. Hit on the keywords in service – brakes, batteries, and tires along with other performed services. However, instead of doing that work and sending them to a full web site, focus on a landing page. Here there can be specific offers tailored to the traffic brought to the page. For example, in spring you push a landing page with tire rotation options on the page and in turn a way to schedule appointments for the dealership as well.
A key area for service is certainly the production of videos for the department. There are limitless ideas when it comes to videos for the service department. These include a walk-through of the department when the drive-through doors open, meet the service team and visit the actual service shop.
Here is a great example of a dealership service video!
A great tool that is underutilized for all dealers – sales and service simply using Google Business for their dealership. This allows for people to learn lots about the dealership quickly and easily when conducting a search. Dealers can include photos – tires, service drive-through, and, the service shop. Also, allow for specials to be listed under posts that link to the web site or landing page. Also, allows for products to be listed so that dealers can include oil, parts, accessories and more. So listing those will help gain exposure once somebody searches for the dealership and wants to see more about the dealership. Obviously there is a need to increase reviews on Google as well – so watch the reviews that come in and if you need to reply do that and obviously ask customers that have a great experience to leave reviews as well!
In conclusion, when it comes to Automotive Service Marketing Ideas I hope that these will be some though starters for your dealership and help grow digital marketing to highlight the service department as well. Should you have specific questions or thoughts please don’t hesitate to contact me anytime.
Whenever a new product comes on the market, the public must be convinced that this is a product that they cannot live without. The benefits and advantages of the new versus the old must be compelling if you are going to convince shoppers to switch to new fangled brands and items. This is most definitely the case when it comes to marketing hybrid cars. When such a new technology becomes available for the average Joe, he must be sold on the positives of becoming one of the first to own this new technology. This wasn’t terribly difficult in the case of a fuel efficient car that was introduced at a time when gas prices were skyrocketing. In fact, the marketing of hybrid cars was so effective; it is hard to find any of these vehicles available for sale today.
The obvious benefits that were used in marketing hybrid cars were the fuel efficiency and the environmental friendliness of these vehicles. Fuel efficiency was the first advantage, since many of the cars will reap 20-30 more miles to the gallon than similar styles that are not hybrid vehicles. Marketing hybrid cars revolved primarily around getting this information out to the general public. Once people realized how much they could save in gasoline prices simply by switching to a hybrid vehicle, the sales began to boom. The reason for this amazing fuel efficiency is the combination of a small gasoline engine that works in tandem with an electric motor that can recharge itself with the help of the gasoline engine. Amazing technology that results in a car that needs less fuel to run.
The other benefit that was used in marketing hybrid cars was the environmental friendliness of these vehicles. First, burning less fuel is good for the environment for obvious reasons. These hybrid vehicles also have much cleaner emissions, meaning that their capacity for polluting the environment is much less. Since many folks today are very concerned about the state of our environment, marketing hybrid cars for their cleanliness and lack of pollution was smart marketing indeed. And certainly finding vehicles that are good for our environment will be a huge benefit to everyone, drivers and non-drivers alike.
These benefits were so desirable, and the marketing of hybrid cars so effective, you can hardly find one of these vehicles on car lots today. The entire first wave of these automobiles has been sold. The good news is that many auto makers are in the process of getting additional hybrid cars out to the consumers as soon as they possibly can. By next year, the marketing of hybrid cars will include a large number of vehicles of every make, model and size for our driving pleasure.
Automated marketing is a huge industry (and growing) and it’s also a hot topic for businesses. Is it really necessary? Will it truly benefit my business? The only way to know for sure if marketing automation is the right choice for your dealership is to try it out, but before you invest the time and money there are some questions that can help you make that decision.
Do you send out personalized campaigns?
Marketing messages are much more effective when they cater to each customer’s personal needs rather than vaguely appeal to a wide range of customers. If you do offer personalized campaigns to your customers based on information like vehicle history, location, date of purchase, seasonal promotions and more you know that these campaigns can bring in a lot of business. However, it can also be extremely time-consuming to organize the information and contact each customer.
If you do this type of targeted marketing or you want to do it in order to bring in more business, an automated marketing solution can save you hours each day and also enable you to connect with more customers than is possible manually. The automated solution can pull information from your DMS in order to provide a highly personalized message campaign for each one of your customers.
If you want to send out specific messages to groups of customers (for example, a different campaign for each different vehicle model), this is a quick and simple process as well with marketing automation.
Do you send out maintenance reminders?
This could include sending out notices to each customer based on their vehicle history such as when it’s time to change the oil, or it could be simply to remind customers of their appointment time once it’s scheduled, or both. Sending reminders to customers can consume a big part of your day.
With automated marketing, the automated solution tracks each customer’s vehicle: date of purchase, date of last appointment, any issues with the vehicle and so on. Automated messages go out to each customer letting them know that three months have passed since their last oil change, or their maintenance appointment should be booked soon, or they need to get their tires rotated.
Is a lot of your day taken up with contacting customers by phone, text message or email?
This is the one that will probably speak most immediately to you. Yes, it’s great that automated marketing can help bring in more business but will it reduce my daily workload? Automated marketing can take care of all the little tasks that eat away at your time and reduce productivity.
Making a personal connection with a customer over the phone or in an email is a great way to show customers that you care, but you don’t have to manually contact them for every little thing. There is no need to go through your database to find out who needs an oil change and call each customer. Automated marketing frees up your time and staff resources while also efficiently reaching out to more customers than would be possible manually.
Do you have an accurate way to survey your customers?
Gaining honest feedback from a wide range of customers is essential for improving your services. Do you regularly survey your customers? If so, collecting, organizing and analyzing the data can be complicated.
An automated survey tool sends out surveys based on triggers such as when a customer visits the dealership. It organizes all the data into easy to understand charts and graphs and keeps track of it for future reference.
Do your customers keep coming back to you for maintenance?
Often, customers will make their initial purchase at a dealership but take their car elsewhere for maintenance because it’s cheaper. This takes away a source of recurring revenue from the dealership. Studies have shown that customers will pay more for services if the services are better or more convenient. How can you capitalize on that?
The excellent service is your speciality, but automated marketing can help with the convenience. Also, how many shops do you know that keep in touch with their customers each month with messages that are based on their personal automotive needs? Now that’s customer service!
Automated marketing helps build customer loyalty by keeping your dealership in the forefront of customers’ minds and also making their days simpler by providing relevant messages, reminders and promotions. Automated messages help keep your customers on track by looking out for their vehicles’ needs right on time.
So, do you need automated marketing?
If you have a small dealership and you have enough staff to handle all your communication needs then you might not want to invest in automated marketing. But if you’re finding it difficult to connect with all your customers, if organizing data is a challenge, if your days are busy because you’re always trying to contact customers, you might want to look into automating certain processes.
And personalized campaigns are proven to bring in more business. Automated marketing makes it simple to create personalized campaigns for each unique customer. Imagine the possibilities!
It is very important to check the fluids of your vehicle because it does make your vehicle stop and run properly. Many people do not realize that if you start losing brake fluid eventually your paddle is going to go all away to the floor and not be able to stop.
When you are trying to check the fluids of your vehicle you have to make sure that you check every type of fluid that your vehicle has to make sure that your car’s going to be running perfectly and not losing any other fluids.
Here are some of the fluids that you need to make sure that you check on a regular basis to make sure that your engine is running properly.
Your engine oil is very important to the operation of your vehicle because without the oil your engine can seize up. Then you’re looking to spend a lot of money replacing the engine to make your car run longer. At least every week ago are the wooden check your oil to make sure that it is running of the safe operation level.
Another fluid that you need to pay close attention to is the antifreeze level in your radiator. If you start leaking antifreeze or start selling a sweet smell you are going to have to check to see if you have any leaks in your cooling system.
You’ll be able to determine if you have a leak because there will be a puddle of green fluid underneath your car. Get this fixed right away because it is very crucial to keep heat and your car running properly.
Other foods that you want to check is the power steering fluid and the brake fluid. The power steering fluid helps you turn corners and the brake fluid helps you stop your vehicle. They are all located underneath the hood of your vehicle.
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