Customer

Perfect Car Dealership Customers

Perfect Car Dealership Customers

Finding the perfect car dealership customer is a difficult task, but one that can be accomplished with the right approach. A successful car dealership must ensure its customers are satisfied, knowledgeable and confident in their purchase decisions. This article will …

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How to Obtain Better Gas Mileage

How to Obtain Better Gas Mileage

During the early years, ten dollars per barrel was just the price of oil, but nowadays, it has reached a staggering price that makes ten dollars per barrel prehistoric in proportion. What Can We Do? Everybody has heard the news, …

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Changing the Adversarial Nature of Car Sales

Changing the Adversarial Nature of Car Sales

Consumers have an adversarial attitude toward car dealers, and I can’t say blame them. The retail auto industry has done so many things to create an atmosphere of confusion and intimidation that many car buyers understandably dread the buying experience. …

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Dealer showing a new car model to the potential customer

Tips to Improve Your Customer Loyalty

Statistics show that, on average, U.S. companies lose half of their customers every five years. It’s true that acquiring new customers will help your business grow. However, your current customers are the lifeblood of your business, and keeping them happy …

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The Moment of Truth

The Moment of Truth

Every customer contact is a Moment of Truth that creates a Moment of Misery, a Moment of Mediocrity, or a Moment of WOW. In the Moment of Truth you can create customers for LIFE or you can initiate a slow …

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Four Sure-Fire Ways to Keep Your Customers Happy

Four Sure-Fire Ways to Keep Your Customers Happy

How much value do you place on your customers? Let’s face it, without customers, you have no sales, no profit, and no dealership. Yeah, they’re the key players in the marketing game. In other words, wise marketers keep their finger …

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Customer Service Tips That Generate Referrals

Customer Service Tips That Generate Referrals

How do you define good customer service? Does that simply mean the satisfactory marketing and sale of a product or service to a customer or does it mean something else? Is providing good customer service, good enough? In these days …

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