Customer

Dealer showing a new car model to the potential customer

Tips to Improve Your Customer Loyalty

Statistics show that, on average, U.S. companies lose half of their customers every five years. It’s true that acquiring new customers will help your business grow. However, your current customers are the lifeblood of your business, and keeping them happy …

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The Moment of Truth

The Moment of Truth

Every customer contact is a Moment of Truth that creates a Moment of Misery, a Moment of Mediocrity, or a Moment of WOW. In the Moment of Truth you can create customers for LIFE or you can initiate a slow …

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Four Sure-Fire Ways to Keep Your Customers Happy

Four Sure-Fire Ways to Keep Your Customers Happy

How much value do you place on your customers? Let’s face it, without customers, you have no sales, no profit, and no dealership. Yeah, they’re the key players in the marketing game. In other words, wise marketers keep their finger …

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Customer Service Tips That Generate Referrals

Customer Service Tips That Generate Referrals

How do you define good customer service? Does that simply mean the satisfactory marketing and sale of a product or service to a customer or does it mean something else? Is providing good customer service, good enough? In these days …

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Acknowledge Your Customers

Acknowledge Your Customers!

Did you know that automotive salespeople are still regarded as the least trustworthy people in business? And frankly, we deserve it! We’ve treated people with such dishonesty and disrespect in the past that we have a long road ahead of …

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Put Yourself In the Customer’s Shoes

Put Yourself In the Customer’s Shoes

We’ll often recommend that service departments increase their numbers of technicians. We’ll share our formulas and research information to support our conclusions, but it usually takes one more step to convince a dealer that they should hire additional staff.  What’s …

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