Digital Marketing

Where Are These Viral Social Media Platforms Now?

From TikTok to Clubhouse to Lasso, it seems like new viral social media platforms are popping up every day. Furthermore, many of the ones that were once en vogue have suddenly waned in popularity. If you’re a marketer, keeping up … Read More

How to Prevent Click Fraud

When it comes to business, the old adage “You’ve got to spend money to make money,” couldn’t be more true. Aside from the financial outlay to develop your product and manufacture it, and all the overhead that comes with owning … Read More

30 Google Sheets Shortcuts Marketers Need to Know

As a marketer, you already know you love Google Sheets for storing data, tracking performance metrics, and creating collaborative reports. But are using the full arsenal of Google Sheets shortcuts available to streamline your workflow and save valuable time? Whether … Read More

How to Use the Weighted Average Formula in Excel

When you’re calculating the average for a set of values, you’re generally working with values that have the same weight and importance.   But what happens if some values weigh more than others? This is where the weighted average formula … Read More

Your First Three SEO Tests

Emily Potter, Head of Customer Success at SearchPilot, is an SEO A/B testing expert. Today, she returns as a Whiteboard Friday host to share with you the first three SEO tests you should run to kick-start your SEO testing program. … Read More

Why CRM and Marketing Automation Need Each Other

Turning prospects into loyal customers is a multi-step process requiring the combined efforts of cross-functional teams. Thankfully, there are different types of technologies available to make the task more organized and easy — like customer relationship management software (CRM) and … Read More