When it comes to social media, there are a lot of differences in which channels B2C and B2B brands prioritize. According to HubSpot Blog Research surveying 500+ marketers in 2021, 75% of B2B businesses currently leverage Facebook compared to only … Read More
If you sell software, marketing services, or other goods to local business owners, it’s time to reconsider offering Amazon gift cards as incentives. According to ILSR’s 2022 survey of independent business owners: 65% of your customer base views Amazon’s market … Read More
Google Sheets is a great tool for tracking, analyzing, and organizing data for your company or business. While the application is user-friendly, it can be a bit tricky if you’re new to organizing data in a digital spreadsheet. But, don’t … Read More
You’re working in a spreadsheet and you want to use a function. You write the formula, excited to get the results, then you see “Formula parse error” leaving you feeling confused and a little defeated. Let’s cover what that actually … Read More
Birthdays can be fun to celebrate. They’re like our own personal holidays where people wish us a happy birthday, wait staff sings and brings us free desserts, and our social media feeds are filled with best wishes and adorable memes. … Read More
Whiteboard Friday is back for another season of SEO tips, tricks, and insights! First up, Dr. Pete takes you through some of the new data we’ve collected on the ways in which Google rewrites title tags. In addition, he shares three … Read More
What is the first thing you do when you need new marketing ideas? What about when you decide it’s time to find a new accounting software? Or even when you notice a flat tire in the car? My guess is … Read More
Believe it or not, driving traffic to your website — albeit challenging — isn’t enough to sustain your business. To truly leverage that investment in traffic, marketers must use conversion rate optimization, or CRO, to convince said traffic to complete … Read More
What was the first social network you ever joined? While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. You know, like Friendster, Open Diary, and Orkut? A lot … Read More
A few months ago, while I was driving to the airport, I saw a billboard for Kim Kardashian’s company, SKIMS. A week later, I saw ads on Instagram, then a SKIMS segment on “Keeping Up With the Kardashians.” I had … Read More