Google

Google Merchant Center Next

Discover the features of Google Merchant Center Next and its transition process from the previous version. Learn how to access rules and supplemental feeds, and consider the pros and cons of reverting to classic mode. Find additional resources for optimizing your use of GMC Next.

Google patent reveals how the Search Generative Experience works

Discover how Google’s Search Generative Experience works with their newly granted patent. Learn about the large language model used to generate natural language summaries and how additional content is incorporated to enhance accuracy and specificity. Delve into the inner workings of this groundbreaking development and gain valuable insights into Google’s search algorithms.

Google Merchant Center to Remove 4 Attribution Models from Conversion Tracking

Learn about the recent announcement by Google Merchant Center to remove four attribution models from conversion tracking. Find out how this change will impact marketers and how they can adapt by using data-driven attribution or the last-click model. Discover the importance of attribution models in identifying effective channels, touchpoints, and strategies, and how they guide informed decision-making and resource allocation. Get more information on selecting the appropriate attribution model and conversion window in Google’s documentation.

Google shares FAQ on automatically-created assets

Google shares FAQ on automatically-created assets. Learn about the benefits and proper usage of ACA in marketing campaigns. Monitor and review ACA to align with brand goals. Human-created assets still outperform automatically-generated ones. View ACA as a supplement to existing assets.