Positive Review Responses

A dealership customer has taken time out of their day to say something nice about your service or sales process. It’s therefore only common courtesy to respond to them, or at the very least to thank them for their time … Read More

Why Facebook Organic Reaches Is Declining

The subject of falling organic Facebook organic reach has long been causing heated discussions and headaches for marketers around the world over the last year. This is because, thanks to Facebook’s new algorithm update, organic reach on this platform took … Read More

What is Google Search Console?

Google search console is a free service provided by Google that allows webmasters to see the indexing status of their website and how frequently it is being indexed. With this service you can see if your website is included in … Read More

How important are Backlinks?

When you read SEO articles and watch the web-related media, the one question that almost everyone asks is: “How important are backlinks?” The answer seems to be: very important indeed. While Google is certainly going to move towards quality content … Read More

What is Search Engine Optimization?

High Ranking in Organic Search Results Automotive Search Engine Optimization (Automotive SEO) is the profession that attempts to optimize automotive dealership web sites to make them appear in a high position in the organic search results. In order to do … Read More

What does Google do?

How does Google find your dealership site? Search engines like Google follow links. They follow links from one web page to another web page. A search engine like Google consists of a crawler, an index and an algorithm. A crawler … Read More

What Is Search Engine Optimization?

Automotive Search Engine Optimization Automotive SEO is used in all aspects of automotive digital marketing. You need to understand as much as you can about how SEO works in order to get the proper marketing of your website online. When … Read More

Google My Business – Photo Management

Google My Business Photos Managing images of a dealership can have a significant impact on the quality of content users find when researching travel online. It is possible to add or remove photos from your account at any time. There … Read More

Canadian Grocery – Automotive Trends

The automotive industry was already impacted by an unprecedented disruption before the coronavirus. We’ve seen shared mobility, driverless cars, and electric vehicles shake up the industry, so understanding how to adapt during difficult times is not a new challenge. However, … Read More

What does Google Core Mean to Your Dealership?

Google Core May 2020 Update So, Google confirmed on May 4th that it is performing a core update to their algorithm, the second one in 202. What does this mean to your dealership web site? Google is known for completing … Read More