The subject of falling organic Facebook organic reach has long been causing heated discussions and headaches for marketers around the world over the last year. This is because, thanks to Facebook’s new algorithm update, organic reach on this platform took a big nose dive in the last six months or so – a drop of which has not been seen since at least 2020, when social networking giant Twitter was on the verge of going public. Now, Facebook has responded by announcing that it is planning to fix the problems with its organic SEO efforts by introducing a brand new approach. In other words, we can now look forward to more organic growth on this social network, but one that will definitely take place on the back foot of competitors.
Why Facebook Organic Reach Is Declining
This news does not necessarily mean that organic search engine ranking will be hit hard in the near future, though. This is largely due to the fact that Facebook still has a ton of potential in the realm of paid advertising. And its competitors too – particularly Google – are doing their very best to keep up with the latest trends in organic search engine rankings. But for most brands, the bottom line remains the same: do not sacrifice your organic SEO results just because your competitors are making some moves in this space. After all, the ultimate goal is to have as many organic connections as possible, which means making sure that each and every link you establish counts.
If there is one thing that you can count on as a general rule of thumb when it comes to the topic of organic SEO, it is that Facebook is definitely going to have a much harder time in the future trying to get organic rankings than it has the previous few years. This is primarily because the search engine giant is constantly updating its algorithms to keep up with changes in the web world. For instance, this past June, Facebook launched a feature that would let businesses post comments in their main page’s News Feed. This way, they would be able to tell their followers what they were up to without having to even leave the site. However, as this feature began to roll out, some marketers were very vocal about their distaste for it, citing several reasons. One of these being that it makes it easy to spam their page, especially in light of recent reports from researchers who claim that more consumers are turning to social media for news and information.