2021 VW Passat – Will Volkswagen Surprise?

An Overview of the Elegant Volkswagen Passat 2021 The 2021 VW Passat is a complete rethought of its predecessor, the 2020 VW Passat. Volkswagen goes the extra mile to achieve the build of the 2021 model which already seeds a … Read More

Future of Automotive

What Direction is the Automotive Industry Headed? The industry is once again at an inflection point, but this differs from prior crossroads. Previously, the driving factor for change came from the business itself. Expansion to new markets, optimization of global … Read More

Building a Customer Profile

Knowledge is Power But that knowledge can also corrupt your attitude if you ask the wrong questions. Some questions are better off NOT asked. Here is a list of questions that you should NEVER ask during the profile building step. … Read More

6 Steps to the Fast, Simple & Friendly Sales Process

Dealership Sales Process Today’s customers want their visits to an automobile dealership to be fast Informational and Friendly. Fast Process In today’s marketplace SPEED is power… we must be able to deliver the information that the consumer wants NOW! The … Read More

Using Google To Discover The Best Keywords

Automotive Keywords There are various ways that you can discover which are the best automotive keywords for you to use when you are trying to promote your dealership web site. You want to be sure that you use both keywords … Read More

Using Longtail Keywords

Automotive SEO – Longtail Keywords When the internet first began, it was possible to just put in a few keywords to find a site online that had what you were looking for when you were using the search engines. Things … Read More

Voice Search

Future of Voice Search Is voice search for the future of mobile search? The jury is still out, but Google says that 20 percent of all searches on mobile are now voice searches – and that number is growing. While … Read More

Presentation Basics

Coaching Presentation Basics A central issue to an effective presentation is the degree of customer understanding and involvement. To be effective, a sales presentation must answer four basic questions for the customer: “What is it?” “How does it work?” “What … Read More