Search Engine Optimization
Search engine optimization consists of about 100 techniques of which buying your way to the top of a local search engine is just one. This is sometimes simply referred to as buying SEO placement. As only about 30% of people actually click on these (studies have shown) it is probably a good idea not to rely on buying SEO placement solely to bring business to your website.
However used in tandem with other strategies, buying your way to the top of the search engine page by buying SEO placement actually has quite a few benefits. First of all, simply optimizing your copy can take a while especially if you are doing it all yourself. Getting service to do it for you could save you some time. On average it takes most people about two months to SEO a website on their own and sometimes as long as a year before they see this have any effect on their search engine page rankings.
The best and cheapest way to buy Automotive SEO placement is to do it through a pay-per-click program. The risk to your pocketbook is minimal especially if you go to the time and trouble to test your keywords first. Most of the big pay-per-click systems on the most well-known search engines have set up test programs so that you can see whether or not your choice of keywords actually drives customers to your site. This is important, as you dont want to spend money on keywords that don’t work for you.
Keep in mind too that you should always be monitoring your pay-per-click campaigns to see how much of the business sent to you actually produce buying customers. The last thing you want is a busy website that is full of non-purchasing or non-converting visitors unfortunately sometimes that is a by-product of buying SEO placement no matter how good your selection of keywords initially seemed to be. Should you want any assistance contact Shawn Ryder Digital anytime!
Shawn Ryder is a long-time automotive professional of over 20 years – both with technology and retail when selling vehicles. Having started in the industry in the early 2000s with a service training organization. Worked hard to become the Vice President of the organization building clients and technology at the same time. After that worked with some automotive technology companies and then sold vehicles at a dealership with a high standard for sales. Using all of the industry knowledge now working with dealerships and focusing on their digital marketing to grow online and dealership traffic.