Touring the dealership is a tremendous value builder. It provides the customer with an opportunity to get to know more about your company and your services.
If you’re going to set up the tour correctly, you need to ask the right question early in the sales process. After the initial exchange, be sure to ask, “Is this your first visit to our dealership?” This will help set up the reason for the tour.
Here are the places and people your customer should see:
- Service department – Manager and/or Advisors.
- Sales office – Sales Manager.
- Reception – The key contact person in your dealership.
- Customer lounge – focus on any refreshments, amenities or conveniences you offer.
- Children’s area – If you have one, be sure to show it off.
- Business area – for working while at the dealership – does your dealership have complimentary wireless access? If so, let your customers know.
- The Wall of Fame – including your dealership’s history, years in business and service to the community.
- Other key areas are specific to your dealership.
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With over 20 years of experience in the car business, I’ve navigated the evolution of the industry from traditional sales to the dynamic digital age. My journey through various roles in both sales and management has endowed me with a unique perspective on the challenges and opportunities in automotive sales today.
As the founder of Shawn Ryder Digital, I combine my extensive background in technology with my deep understanding of the automotive industry. This synergy allows me to craft digital marketing strategies that are not just effective but tailored to the specific needs of each dealership. My commitment is to drive your sales, enhance your brand awareness, and ensure your dealership thrives in the digital landscape.
Here at Shawn Ryder Digital, we’re not just about providing services; we’re about building partnerships. As I often say, “In the fast-paced world of digital marketing, staying ahead isn’t just an option; it’s a necessity.”
Together, let’s embrace the challenges of the digital age and turn them into opportunities for growth and success. Join me in redefining the future of automotive digital marketing. Let’s accelerate your dealership’s journey to the top.