One of the jokes we like to tell is how managers select salespeople. If they’re breathing and have a pulse, they’re hired.
Unfortunately, this is often reality, and its part of the reason our industry suffers from a bad reputation.
Resumes and background checks are important, but they’re not enough. Some people with great character and good personalities simply don’t have the psychological makeup that’s necessary to be successful in selling.
Pre-employment exams are good for every area of your business. While thoroughbreds are great for the Kentucky Derby, they’re terrible for hauling around a beer wagon.
Testing helps identify a person’s strengths and weaknesses. You may lose a salesperson in the process, but you could gain an office manager or customer relations agent.
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With over 20 years of experience in the car business, I’ve navigated the evolution of the industry from traditional sales to the dynamic digital age. My journey through various roles in both sales and management has endowed me with a unique perspective on the challenges and opportunities in automotive sales today.
As the founder of Shawn Ryder Digital, I combine my extensive background in technology with my deep understanding of the automotive industry. This synergy allows me to craft digital marketing strategies that are not just effective but tailored to the specific needs of each dealership. My commitment is to drive your sales, enhance your brand awareness, and ensure your dealership thrives in the digital landscape.
Here at Shawn Ryder Digital, we’re not just about providing services; we’re about building partnerships. As I often say, “In the fast-paced world of digital marketing, staying ahead isn’t just an option; it’s a necessity.”
Together, let’s embrace the challenges of the digital age and turn them into opportunities for growth and success. Join me in redefining the future of automotive digital marketing. Let’s accelerate your dealership’s journey to the top.