One of the jokes we like to tell is how managers select salespeople. If they’re breathing and have a pulse, they’re hired.
Unfortunately, this is often reality, and its part of the reason our industry suffers from a bad reputation.
Resumes and background checks are important, but they’re not enough. Some people with great character and good personalities simply don’t have the psychological makeup that’s necessary to be successful in selling.
Pre-employment exams are good for every area of your business. While thoroughbreds are great for the Kentucky Derby, they’re terrible for hauling around a beer wagon.
Shawn Ryder is a long-time automotive professional of over 20 years – both with technology and retail when selling vehicles. Having started in the industry in the early 2000s with a service training organization. Worked hard to become the Vice President of the organization building clients and technology at the same time. After that worked with some automotive technology companies and then sold vehicles at a dealership with a high standard for sales. Using all of the industry knowledge now working with dealerships and focusing on their digital marketing to grow online and dealership traffic.