Did you know that actors are just highly compensated salespeople? If they’re good, they sell you on a character and you buy it! All actors use words that someone else wrote.
Like the pro’s, you must practice enough to make the words become you. And it must be natural.
So how’s your attitude and enthusiasm? No script in the world will help you if your attitude is negative or your energy is low. Enthusiasm must be doubled over the telephone!
When the phone rings, take a deep breath, smile and refer to your script. Ask questions about the vehicle they are interested in immediately, and be prepared to take notes.
Remember, customers can hear a smile in your voice, and your energy drops if you slouch or don’t practice good posture. Be sure to connect with your customer by using appropriate listening skills, and matching their tone of voice and pace.
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With over 20 years of experience in the car business, I’ve navigated the evolution of the industry from traditional sales to the dynamic digital age. My journey through various roles in both sales and management has endowed me with a unique perspective on the challenges and opportunities in automotive sales today.
As the founder of Shawn Ryder Digital, I combine my extensive background in technology with my deep understanding of the automotive industry. This synergy allows me to craft digital marketing strategies that are not just effective but tailored to the specific needs of each dealership. My commitment is to drive your sales, enhance your brand awareness, and ensure your dealership thrives in the digital landscape.
Here at Shawn Ryder Digital, we’re not just about providing services; we’re about building partnerships. As I often say, “In the fast-paced world of digital marketing, staying ahead isn’t just an option; it’s a necessity.”
Together, let’s embrace the challenges of the digital age and turn them into opportunities for growth and success. Join me in redefining the future of automotive digital marketing. Let’s accelerate your dealership’s journey to the top.