Did you know that actors are just highly compensated salespeople? If they’re good, they sell you on a character and you buy it! All actors use words that someone else wrote.
Like the pro’s, you must practice enough to make the words become you. And it must be natural.
When the phone rings, take a deep breath, smile and refer to your script. Ask questions about the vehicle they are interested in immediately, and be prepared to take notes.
Remember, customers can hear a smile in your voice, and your energy drops if you slouch or don’t practice good posture. Be sure to connect with your customer by using appropriate listening skills, and matching their tone of voice and pace.
Shawn Ryder Digital is headed by a seasoned professional with a wealth of experience in both the automotive industry and technology. With over 20 years in the car sales industry, our expert brings a deep understanding of the unique challenges that come with selling cars in the digital age, having worked in both sales and management positions. They also have a strong background in technology and a proven track record of using digital marketing tactics to drive sales and increase brand awareness. Shawn Ryder combines this automotive industry knowledge and digital marketing expertise to provide dealerships with customized and effective marketing solutions that drive results. We are dedicated to helping dealerships thrive in the digital age and are confident in our ability to help you reach your goals and grow your dealership.