Did you know that actors are just highly compensated salespeople? If they’re good, they sell you on a character and you buy it! All actors use words that someone else wrote.
Like the pro’s, you must practice enough to make the words become you. And it must be natural.
So how’s your attitude and enthusiasm? No script in the world will help you if your attitude is negative or your energy is low. Enthusiasm must be doubled over the telephone!
When the phone rings, take a deep breath, smile and refer to your script. Ask questions about the vehicle they are interested in immediately, and be prepared to take notes.
Remember, customers can hear a smile in your voice, and your energy drops if you slouch or don’t practice good posture. Be sure to connect with your customer by using appropriate listening skills, and matching their tone of voice and pace.
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Shawn Ryder is a long-time automotive professional of over 20 years – both with technology and retail when selling vehicles. Having started in the industry in the early 2000s with a service training organization. Worked hard to become the Vice President of the organization building clients and technology at the same time. After that worked with some automotive technology companies and then sold vehicles at a dealership with a high standard for sales. Using all of the industry knowledge now working with dealerships and focusing on their digital marketing to grow online and dealership traffic.