Future of Voice Search
While you currently can’t target voice searches directly, if you are interested in driving conversions from voice searches, here are some tips to consider for moving forward.
Understand what makes voice search different
Voice search queries tend to be longer. In 2004, most searches were 2 or 3 words. Today, search queries can be 27+ words. Voice searches also tend to be more specific (for example, searching for “find the closest open store that sells a Ford F-150 ” instead of just “Ford F-150”).
Analyze your longer tail keywords to find patterns
Since voice searches are usually more natural and conversational, keyword optimization should fit this new long-tail landscape.
Use modified broad match keywords
Modified broad match lets you specify that specific broad match keywords or close variants (such as +make +model +locatoin) must appear to show your search ad. So even if the voice search is 30 words, as long as 3 of those are “make,” “model,” and “location” your ad will appear.
Negative out keywords that aren’t driving customers
Be sure to give voice searches the option of calling
People use voice search because it is easy and hands-free. It makes sense that a voice searcher would want to keep using voice to engage with a business – and that means a phone call.
Speak in the language of “mobile.”
Since these ads will only be seen by people on their smartphones, your ad language should reflect it.
Tell searchers that operators are standing by to take their call. Use mobile-specific calls to action such as “Shop our mobile site,” “Buy on your phone,” “Find nearby stores,” and “Call us now.”
Shawn Ryder Digital is headed by a seasoned professional with a wealth of experience in both the automotive industry and technology. With over 20 years in the car sales industry, our expert brings a deep understanding of the unique challenges that come with selling cars in the digital age, having worked in both sales and management positions. They also have a strong background in technology and a proven track record of using digital marketing tactics to drive sales and increase brand awareness. Shawn Ryder combines this automotive industry knowledge and digital marketing expertise to provide dealerships with customized and effective marketing solutions that drive results. We are dedicated to helping dealerships thrive in the digital age and are confident in our ability to help you reach your goals and grow your dealership.