Shawn Ryder

Local Search Tuesdays

Shawn RyderWith over 20 years of experience in the car business, I’ve navigated the evolution of the industry from traditional sales to the dynamic digital age. My journey through various roles in both sales and management has endowed me with …

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Automotive SEO Video

Automotive SEO Videos

A great selection of great Automotive SEO Videos that help understand the features and benefits!

social media marketing

SMM for Auto Dealers

If you own or manage an auto dealership, then you know how important it is to stay ahead of the competition. One way to do this is by using social media marketing (SMM). SMM for auto dealers can be a …

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Google Analytics 4

Introduction to Google Analytics 4

Google Analytics 4 is the latest version of Google’s popular web analytics tool. GA4 introduces a number of new features and changes, most notably the use of machine learning to automatically generate insights and reports. In this article, we’ll give …

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Automotive Email Blasts

Automotive Email Blasts

Email blasts are a great way to stay in touch with your customers and keep them updated on your latest products and services. An email blast is a marketing tool that sends out mass emails to customers or potential customers. …

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Automotive Industry Overview

Automotive Industry Overview

The automotive industry is a critical sector of the economy, responsible for the design, manufacture, and sale of motor vehicles. The industry employs millions of people around the world and is a major contributor to global economic growth. Despite its …

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Follow-Up Can Push YOU To The Top

Follow-Up Can Push YOU To The Top

Believe it or not, some researchers indicate that as much as 75% of automobile buyers never receive a follow-up phone call after they purchased their vehicle.  It’s no wonder that the average dealership sees fewer than 30% of their customers …

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What Departments are in a Car Dealership?

What Departments are in a Car Dealership?

Introduction: what car dealership departments are and what they do Car dealerships have different departments that handle different aspects of the business. The sales department is responsible for selling cars, the service department is responsible for servicing cars, and the …

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Successful Salespeople Are Made, Not Born

Successful Salespeople Are Made, Not Born

In order to become a successful salesperson, the key is to put down roots. Any salesperson will be more successful if they stay with one dealership, regardless of the product than one who hops around. The reason is, you become …

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