In order to appeal to a new, younger generation of drivers, automotive companies are turning to conquest marketing. This type of marketing targets non-owners of a particular brand or those who have never owned a car before. The goal is …
In the past decade, SEO has become an increasingly important tool for marketing. As the internet has become a more central part of people’s lives, businesses have had to adapt their marketing strategies to reach potential customers where they spend …
Do you have an up-to-date dealership web site? If not, now is the time to update your site to reflect the latest changes in your business. There are a few things you can do to make your site more user-friendly …
Organic SEO is a process by which a car dealer can increase their search engine ranking for relevant keywords. The higher the ranking, the more likely potential customers are to find the dealer when they search for those keywords. There …
What type of results do you get from email marketing tracking? Perhaps you want to measure the number of clicks made on a particular email advertisement, or you want to track the number of emails that are opened in your …
Just as you were absorbing all the Q1 local search excitement, Q2 came marching along with a bundle of new happenings and surprises. Don’t worry if you missed out on any of the key announcements and observations — I’ve got …
If you’re asking “what is a page title in SEO?” and wondering how it can work for you, you’re not alone. Whether you write your page title first or save the best for last, your business relies on the impact …
According to 2022 HubSpot Blog Research, 31% of video marketers surveyed say their biggest challenge is having an inadequate budget to create video content. In this article, we’ll cover what it costs to run a video marketing campaign and what …
When you’re writing SEO-optimized content, how many keywords are enough? How many are too many? How do you know? And what happens if Google and other search engines determine your site is “stuffed” with keywords? In our beginner’s guide to …
All dealers are trying different things in 2023 when it comes to Marketing for Automotive Industry – digital, conventional and now social media. The reach is important, almost as key as the message and timing of the deliverables. Here we …