Automotive Industry

Marketing Strategy

Business Marketing Strategy

What is it and who needs one? The term business marketing strategy might sound like it is esoteric or stratospheric, so let’s take the mystery out of it so you can devise and implement your own business marketing strategy that …

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Check That Used Car

Check That Used Car

A new car may not be worth all that money you are planning on spending! If you are on a really tight budget and don’t care too much about the prestige of having a brand-new car, purchasing a used car …

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Buying A New Car

Buying A New Car

There are many things that you must consider when buying a new car. Most will have to do with the car itself such as what model to buy, the options you want to add, and the price of the car. …

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18 Tips for Saving Money on Gasoline

18 Tips for Saving Money on Gasoline

Gas prices are on the rise again! Here are some tips to help you conserve gas and save money as we approach summer gas prices. Shawn RyderWith over 20 years of experience in the car business, I’ve navigated the evolution …

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Changing the Adversarial Nature of Car Sales

Changing the Adversarial Nature of Car Sales

Consumers have an adversarial attitude toward car dealers, and I can’t say blame them. The retail auto industry has done so many things to create an atmosphere of confusion and intimidation that many car buyers understandably dread the buying experience. …

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Dealer showing a new car model to the potential customer

Tips to Improve Your Customer Loyalty

Statistics show that, on average, U.S. companies lose half of their customers every five years. It’s true that acquiring new customers will help your business grow. However, your current customers are the lifeblood of your business, and keeping them happy …

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The Voice of Customer Service

The Voice of Customer Service

Customer relationship management tools abound, yet let’s hear it for old technology. Your voice is the most multifaceted customer service tool in your toolkit. Your voice can convey concern, care, and compassion. It can alternately convey boredom, neglect, or contempt. …

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Quiz- Do You Sell Yourself To The Customer?

Quiz- Do You Sell Yourself To The Customer?

Sales is one of the most exciting professions. It is also one of the toughest professions. Selling to customers can be a real task. If by any chance, you get a tough buyer, you will need all the training to …

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