When you think about marketing, chances are pretty good that cartoons and talking animals arenít the first thing to pop into your mind. You are probably processing numbers, identifying markets, and looking for ways to cut costs.
Maybe it is time to get your nose off the grindstone and have a little fun. Why? Creativity plays an important role in marketing, and sometimes we need to take the time to get our creative juices flowing.
Don’t believe it? Take a close look at Disney. Now that is a perfect sample of creativity and marketing going hand-in-hand! Walt Disney was a dreamer who put magic into his marketing.
Creativity can take on several different personas:
The explorer seeks out bits of interesting and new information like a sponge. Curiosity keeps him hunting for the unknown and ready to plunge into brand-new experiences.
A wild imagination is the best friend of a true dreamer. Nothing is impossible in the world of imagination.
An artist is able to take a variety of bits and pieces, mix them all together and come up with a collage that entrances the mind.
Before you set this article aside and get back into the daily grind, let’s think of what all of this could mean to your marketing campaign.
- Add pizzas to your flyers
- Spark a brand new idea for a product/service to market
- Bring to light a brand new way to market your current product/service
- Give color to your ads
- Expose a new way to beat out the competition
Hey, any one of those is a great booster for a marketing campaign. The trouble is that sometimes we feel that everyone is creative, but we are just an unimaginative lump of clay destined to plod through life.
Not so! Everyone has an imagination. Sometimes it just needs to be oiled up a little bit to get it loosened up. How long has it been since you put your imagination to work?
You can give your creativity a leg up by:
- Watching a sunrise or sunset
- Organizing a party
- Smelling a flower
Hah! You thought I have some extravagant exercises all laid out for you, didnít you? Relax, there is no secret key to being successfully creative. Creativity comes in all sizes, shapes, and colors. There is no right or wrong way to be creative.
The biggest hurdle most people face is that they are just not creative cop-outs. Sure they are creative. In fact, if I asked, they could create quite a long list of the reasons they arenít creative.
Research has shown that the biggest difference between ìcreativeî and ìnon-creativeî people is that ìcreativeî people believe they are creative and ìnoncreativeî people donít believe they are creative. It is as simple as that.
Every marketer gets stale after a while if they donít find refreshing and new ideas to incorporate into their work. If your marketing has lost its pizzazz or seems to be in the dumps, simply take a little time to stimulate your creativity and just see what happens.