Business Advice

Inspect Your Front Line Every Day

Inspect Your Front Line Every Day

You spend thousands each month to get customers to come to your dealership, and when they get there, one of the first things they see is your front-line inventory. So it’s important that your front-line display represent a certain image …

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Devote Yourself To Delivery

Devote Yourself To Delivery

Those of you who’ve been in the business for a while will be familiar with the 3 “C’s” of delivery:  See the keys  See the car… and  See you later!  This approach is fine if you and your dealership are …

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Dare to Dream

Dare to Dream

Did you know that research suggests the lack of a person’s ability to dream can produce madness? In some studies, the research actually had to be stopped out of a concern that participants might develop irreversible psychological damage if they …

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Car Dealership Delivery and Customer Satisfaction

Dealership Delivery and Customer Satisfaction

Understanding Attitudes Higher customer expectations Having spent between $15,000 to $50,000 dollars on the average new car, it’s only natural that a customer would expect their vehicle to be in near perfect condition at delivery. And because they own it, …

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History of Volkswagen

Volkswagen was founded on April 28, 1937, in Berlin by the German engineer Ferdinand Piëch and his business partner, Kurt Lotz. The company’s first vehicles were small cars that could seat two people. Volkswagen later produced buses, trucks, and SUVs. …

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Dealership Marketing Support

Dealership Marketing Support

A large percentage of automotive vehicle decisions are now done on the dealership website. The search process remains the first step of the journey, which buyers undertake since there are many auto dealers around. Automotive marketers who want to be …

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Car Dealership – Drive More Customers

One of the most effective ways to drive traffic to your website is through the use of car dealerships, but not everyone has an understanding of what marketing and advertising entail. Not everyone is aware that car salesmen need the …

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16 Leadership Goals Every Business Leader Should Have

Outstanding leadership is key to any organization’s success. Without it, a business is prone to low morale and frequent turnover. One way to help yourself grow as a leader is to set actionable, trackable leadership goals. These goals should be …

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