Search Engine Optimization

SEO or PPC - Which Is Better?

SEO or PPC – Which Is Better?

In order to grow your business online, you may be wondering whether you should invest your time and money into Search Engine Optimization (SEO) or Pay-Per-Click Advertising (PPC). Both have their positives and negatives, but is one better than the …

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The History of Internet Search Engines

The History of Internet Search Engines

Just a little over fifteen years ago, if a person needed information they were forced to go to the local library and spend hours entombed amongst shelves of books. Now that the internet is available in almost every home finding …

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The Definition of Search Engine Optimization

The Definition of Search Engine Optimization

Too many dealerships feel that once they submit their page to a search engine they are guaranteed success. That’s generally not the case. Simply submitting your web page to a search engine is not always enough to get any hits. …

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Search Engine Optimization Budgeting

Search Engine Optimization Budgeting

For argument’s sake let’s say that you own a successful dealership in the middle of Idaho. Currently, you rely mainly on word of mouth and repeat customers. You can’t help wondering if updating your website won’t help attract more attention …

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Search Engine Optimization Simplified

Search Engine Optimization Simplified

Chances are good that at some point in your life you ran a search on an online search engine and instead of one hit you received pages and pages of possible hits. Have you ever wondered if the order the …

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Designing a Web Crawler Friendly Web Site

Designing a Web Crawler Friendly Web Site

The most successful online dealerships all have one thing in common. They all knew how to make search engine optimization work for them. Search engine optimization is the art and science of making websites attractive to the internet’s search engines. …

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Basic Information about Search Engine Optimization

Basic Information about Search Engine Optimization

Twenty years ago if we need information we had to go to the library. Writing reports, and preparing for tests required hours of scanning shelves filled with books, blowing large chunks of change in the copy matching, checking out mountains …

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Algorithms - The Foundation of Search Engine Optimization

Algorithms-The Foundation of Search Engine Optimization

In the ninth century Abu Abdullah Muhammad ibn Musa al-Khwarizmi, a Persian mathematician, introduced algebraic concepts and Arabic numerals while he was working in Baghdad. During that time Baghdad was the international center for scientific study. Abu Abdullah Muhammad ibn …

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