As many have been growing Automotive Marketing using different platforms, I have been personally using a new application, like Gary Vee mentions TikTok.

Why should dealerships focus on the TikTok social media application? Does it have a future in the automotive marketing industry for marketing? Is there anything you need to know?

TIkTok Users

As we know the application is growing on a daily basis for all users. The main userbase being younger people joining social media! For those of us with teenage children, it is common to hear them laughing. As they all watch something on the application that is hilarious. However, as we all know – this demographic is a starting point for ensuring that they are aware of vehicle models. This is a great way to get in front of them on a regular basis – most often at no charge. Organic traffic!

TikTok Automotive Users

There isn’t a lot of automotive industry folks on TikTok at this point to promote themselves, their dealership and the overall industry. It can help build a personal brand for a salesperson by giving tips, reviewing vehicles and testimonials with customers. Adding this personal touch can build a lot of credit for an individual as a top performer in the social media ring.

There are a few that are doing well – here is one that is doing a great job:

@mydad317Monster super sale …. just think #thatsmydad #nowyouknow #fightthefight jt_laybourne #justthink♬ original sound – mydad317

Future of TikTok

With the numbers growing for users and content on social media – it will be a strong competitor with other platforms. For example, it will be bringing users from Instagram, SnapChat, and others. Gary Vee has been suggesting those for quite a while and now TikTok is the latest one he recommends.

Personally I have been testing, posting and reviewing the application on a regular basis. There is a future within the social network for all industries including automotive marketing!


Shawn Ryder

Shawn Ryder

Shawn Ryder has over fifteen years in the automotive industry. Having worked with a training company in the early 2000s for a number of years, focusing on manufacturers and dealer groups. I then transitioned an automated digital marketing company for a couple of years focusing specifically on automotive dealerships. At that point decided best to work in a dealership for real experience, so I worked at a dealership selling vehicles for two years to understand the retail world. For the last three years has worked with dealers on digital marketing and growing traffic, leads and sales for the retail dealership.