Automotive Marketing

Mobile marketing

Mobile Marketing

Mobile marketing can be classified into two types based on the technology involved. The more traditional form involves marketing on the move like moving billboards and road shows. The second type refers to marketing on a mobile phone like a …

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Website Design Wireframe

What Your Website Absolutely Needs

This post will go over some of the most important elements that a page that hopes to get high research engine rankings needs. Make sure that you go through this whole section very carefully as each of these can have …

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SEO is a continuing process

SEO and Your Targeted Market

SEO is a continuing process And one that should not be ignored. As you know, or will soon realize, is that search engines are the main entry point at which your customers will find your website. But there are other …

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A Dealers Guide to Search Engine Optimization

A Dealers Guide to Search Engine Optimization

Introduction In this lengthy post, we will look at what Search Engine Optimization (SEO) is, and the ways in which it can be used to help dealership websites. Through the post, we will provide you with the basics of using …

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The 3 Things To Avoid When Emailing Your List

The 3 Things To Avoid When Emailing Your List

Building Your Email Newsletter List When you decide to have an opt-in list, it is not just a matter of sending your subscribers your promotional newsletters or the newest vehicles. There are many things to consider in avoiding many complications. …

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SEO or PPC - Which Is Better?

SEO or PPC – Which Is Better?

In order to grow your business online, you may be wondering whether you should invest your time and money into Search Engine Optimization (SEO) or Pay-Per-Click Advertising (PPC). Both have their positives and negatives, but is one better than the …

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SEO vs. Social Media Marketing - Which is Better?

SEO vs. Social Media Marketing – Which is Better?

With dealership marketing, there’s a debate raging among experts over which strategy is best to grow your business. Would SEO or social media marketing be the better option? Often, dealerships will hire an SEO expert or agency to increase their …

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New Year's Marketing Resolutions

New Year’s Marketing Resolutions

I hope you’re as excited about the upcoming year as I am. Time again for those New Year’s Resolutions. Are you making them again this year? Or, are you like some I’ve talked to who say you’re going to skip …

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Marketing Research: Know Your Customers

Marketing Research: Know Your Customers

Introduction Having a competitive advantage over other businesses targeting the same market as yours is a basic, survival must: many choose to develop long-term relationships with their customers, in an attempt to create such competitive advantage. Knowing your customers is …

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