In recent years, voicesearch has been dominating the automotive search landscape. It has become a convenience to many, allowing everyday users to speak into their devices instead of typing keywords into a search query to get answers. According to Forbes, 30% of all website sessions will be conducted without a screen by 2020. Speech recognition in our devices has also become extremely complex and precise. Although voice search has been around for some time and is not a completely brand new concept, we’ve experienced a technological breakthrough in recent years with the introduction of voice assistants such as Amazon’s Alexa, Google Assistant, and Siri.
As a result, a majority of devices are now optimized for voice search. What does this mean for brands and businesses? It is predicted that half of all online searches will be made through voice search by 2020. It’s now time for businesses to optimize their interfaces, platforms, and websites to keep up with the evolving landscape of voice search.
How to Optimize for Voice Search
Here is how voice search will change the digital marketing landscape and what you can do to prepare for it:
Google Voice Search Will Prioritize Featured Snippets
When you ask a voice assistant a question, they will read the featured snippet of your search query. If you’re not too familiar with featured snippets, they are search results that are featured at the top of Google’s organic results on SERPs (Search Engine Results Pages). It’s important to understand why you need to start caring about On-SERP SEO so that you can begin effectively optimizing your content to attain a featured snippet on Google’s search engine results page. Businesses need to start accounting for a voice strategy and optimize their content for voice search.
Tips to organize your content for SERPs using Voice Search SEO
Create content to answer specific questions
Organize your content in a question and answer format
Make sure to create high-quality content
Looking to the future, featured snippets will be more valued and there will only be more competition to win a spot at the top of search engines.
Semantics of Search Will Change
When users search by voice, they often use a more conversational tone. While users may be typing “Brooklyn weather” when conducting a text search, they may ask “What is the weather in Brooklyn?” instead when conducting a voice search. More often than not, users are more likely to phrase queries as a question. Since voice searches are more conversational and natural in nature, it will prioritize the semantics of search queries. As a result, this will affect the digital marketing landscape and marketers will need to reevaluate the keywords used in their content and overall marketing strategy.
Instead of using short keywords in your SEO strategy, make use of long-tail keywords and direct answers to users’ most common questions. It’s time to start paying attention to how your consumers talk. Brands and businesses will need to take into account the tone, word choice, and phrasing used in voice search in this voice search revolution. Reevaluating your content’s keywords to adapt to voice search will help your website rank higher on search engines or earn featured snippets.
Voice Search Will Grow the Mobile-Friendly Environment
People are no longer only searching on their desktops. Hands-free capabilities that come along with mobile devices encourage users who are always on the go to utilize voice search. Whether you’re cooking or driving, voice search and mobile go hand in hand as a convenient tool for consumers’ everyday life.
With users always on the go, voice search is only going to continue to dominate the mobile environment.
Brands and businesses need to ensure that their websites and content are optimized for mobile. It’s time to adopt a mobile-first mindset. Set your business up for success and stay ahead of the game. Around 70% of consumers are more likely to purchase from a business with a mobile-friendly website. From a marketer’s standpoint, it is your responsibility to make sure that your business’ interfaces, websites, and platforms are all optimized for mobile.
Key considerations to become more mobile-friendly
Improve your webpages’ loading times
Incorporate vertical content and use larger text
Redesign pop-ups for mobile devices
Resize buttons and CTAs (Call to Actions) for mobile
Make information easier for people to find
It’s time to think with a mobile-first mindset if you want to set yourself up for success in this changing landscape. Work with your teams to develop mobile-friendly interfaces to stay ahead of the game.
Google Voice Search Will Place a Larger Emphasis on Local SEO
Many people who are using voice search use it to search up local things in their area. Where is the closest gas station near me? Top 10 Italian restaurants me? Nearly 22% of voice search queries are seeking location-based content. Local businesses, retailers, and boutiques should take advantage of this opportunity to build a local voice search SEO strategy. A local voice search SEO strategy can ultimately help drive traffic to your website and boost sales. Not considering local SEO is just another missed opportunity.
Tips to improve your local SEO
Create, update, and optimize your Google My Business Account
Use location pages or create a location-specific “About Us” page
Keep in mind the key considerations in today’s evolving search landscape.
Optimizing your content for voice search is definitely one of the content marketing ideas to try in 2020. Seek out voice search optimization services and solutions and work to build out an effective voice search strategy that will help build your brand in the long-term.
Automotive SEO or Search Engine Optimization is one of the techniques to use in order to achieve more volume of traffic to your dealership site. Without a good number of people visiting the dealership site, you won’t be able to expose your site as many potential customers. Thus, you need to recognize the importance of internet traffic, so that you would be able to take the necessary steps in SEO and attain it.
Choose your domain name carefully
It is very important that the domain name of your site is related to your dealership. In fact, it is best if the title of the site is the same as its domain name, so that people can easily recall it and visit it again and again. With that, you should spend some time in coming up with the possible domain names, and search for them to see if other dealers are using the domain.
Establish the main keyword of your site
One of the very first things that you need to do in order to gain success in online marketing is to establish the main keyword of your dealership site. When you are able to do that, you can make use of it and optimize your web page with it. If possible, you can also make use of it for your domain name.
Use keyword tools
Using a tool in order to determine the keywords of your dealership would go a long way, as far as using automotive SEO as one of the techniques to gain more website traffic is concerned. There are lots of keywords tools that you can take advantage of today. Whatever type of tool you want to make use of, make sure that it is effective, so that you won’t be wasting your time on it. This will help ensure that you are targeting relevant content for your dealer web site.
Domain names with hyphens
In establishing domain names, you may come across articles, which may suggest not to make use of hyphens on them. You should become aware though that using hyphens on your domain name is not a bad practice. However, you should know that most people these days, are not used to typing domain names on their browsers that come with hyphens. So unless totally required do your best to not have a hyphen in the domain name.
Take advantage of domain name suggestion tools
There are lots of domain name suggestion tools available on the internet these days. All you got to do to find them is to make use of your search engine. To make use of such an online tool, all one has to do is to enter the keywords that are related to your site’s topic. By using this tool, you would be able to have a good number of domain names to choose from.
Your website’s content
To have more people visiting your dealership site on a regular basis, then you need to establish a very high-quality content for it. If you can make it exclusive, then that would be better. Therefore, you need to start writing blog posts for your dealer site today. Write the articles with the use of valuable information, so that people would be able to appreciate it. There are lots of ideas for dealers – models, used, service and relevant local content.
Come up with a memorable domain name
When it comes to choosing your dealer site’s domain name, you need to make it as memorable as you can. To make that a possibility, then you have to have a domain name that is catchy and short. When it is able to catch the attention of people, and it is short, then they would not encounter difficulties in trying to remember it.
Add more content to your site
You have to keep in mind that in order to have people purchase or generate leads with your models and services, you have to convince them first. You would know if a person is almost convinced if he is constantly revisiting your site from time to time. To have a person revisit your site, you need to give him reasons to; and, one of which is by providing the site with new and updated regular automotive content.
Don’t forget the keywords in your image file
When you upload images on your dealer website, which are related to your products and services, do not forget to establish keywords for it as well. Some people are easily attracted to certain images. Therefore, if you optimize your images with important keywords, then more people would be able to find your dealer web site.
Pinpoint your top competitors
Knowing your top competitors is one of the best things to do in order to get ahead of them, or at least be at par with their performance. To attain that, you need to do your research about them first. Identify them, and try to check the strategies that they are making use of. See if such techniques can also be applied to your dealership site so that you can take advantage of them if possible.
Make the most out of your tags
To ensure that your dealer site would benefit from your tags or title tags, you should use target keywords in it. Aside from that, you can also mention the services to in your title tag, if you cover a specific area. Moreover, you should also make use of the most valuable keywords at the beginning of your title tag.
Determine your best keywords
Do your research in order to determine the keywords you are using that pull the most traffic. This will give you more edge over your automotive competitors in terms of attracting more potential customers to your website. Once you identify the best keywords, optimize your site with it, as well as your articles, so that you can maximize the benefits you can derive from it.
Determine if your dealer site is crawlable by various search engines
In order for people to find your site when they search for information related to it, your web site should be crawlable by all search engines (Google, Bing, Yahoo, etc). To achieve this, you need to research how to get it done. Aside from that, make sure that certain files you have on it does not block your site from being indexed.
Establishing titles for your site’s pages
First and foremost, you should make sure that each page on your dealer site is provided with a title. On top of that, the titles should be short and catchy, so that they are more captivating. In addition, you should make sure that the titles on each of your site’s pages are unique.
When writing blog posts for the dealership website, you should make use of synonyms for it, especially when it comes to the keywords or keyword phrases. When you use synonyms, it would make the flow of the article more natural. On top of that, it also makes the blog posts more interesting and pleasant to read for your potential customers.
The importance of topping the SERP
Search Engines Results Page or SERP refers simply to the results that one would see when he makes a quick search about a certain keyword phrase. You want to make sure that your site ranks good in SERP. This is because, if it does, then people would be able to see it easier and faster when completing their search.
Take advantage of organic traffic
Organic traffic is free, which is why it is best if you focus on attaining it for your web page. Organic traffic can be obtained if you are able to take the right steps in applying SEO. Aside from that, you can also achieve it if your site has good content. Thus, focus on this technique, since it can make your site gain more traffic through search engines.
Having a site that provides easy navigation
Establishing a dealership site that one can easily navigate does not only benefit people that would be visiting it. It can also benefit you, as the website owner, since it can actually make your site gain more traffic. The easier it is for humans to navigate, the easier it is as well for search engines to index and explores the site.
Generating site maps
Having a site map for your web page is very important for all dealer sites. Aside from helping people conveniently navigating through it, it can also make it easier for search engines to index it. Generate your site map with the use of an automatic tool, so that you can also update it easily.
Become more familiar of On Page SEO
On-Page SEO simply refers to the things that you can do, in order to optimize your dealer site for Search Engine Optimization. Since it is “On Page”, it means the techniques you can apply directly to your site, in order to improve its performance. This usually is easier to do, compared to the Off Page SEO, which involves blogging, back-linking, and social marketing.
Minimize broken links
Broken links are not good to have on your web site, since they can cause missing images, and such. Keep in mind that not only people dislike them, but also various search engines. Therefore, if your site has lots of it, then it may not rank as well in them. To avoid this, make use of link-checker sites or tools so that you would know whether your site has them.
Visit web pages of your competitors
To find out why dealer competitors are beating you in the game, try to enter certain keywords on the search engine, and visit the first website that appears on the results pages. This will likely be a big focus on the Local SEO market.
When you visit the websites of your competitors that are topping the ranks, try to see what they are doing right. Try to learn as much as you can, so that you may be able to identify what aspects of your SEO techniques need improvement.
Visit your own website
Try to visit your own dealership site, as if you are just one of the people browsing through it. Review all the things that you could come across with. By visiting your site as another person, you would be able to see whether it provides a pleasant browsing experience or not. Aside from that, it also makes your browsing experience easier.
Learn more about Automotive SEO
Learning more about Automotive SEO is one of the most important things that you need to do prior to starting your online business. This can be done by thorough research about the subject, which you can do through the internet. Aside from that, you can also choose to hire an expert in it to become your mentor, orread web sites about it.
Your meta keywords section
Avoid using single keywords in your Meta keywords section. Instead, make use of phrases, if you want to expect better results from it. Aside from that, you should also do a thorough research about the best phrases to use, so that you won’t be wasting your time in it.
Make use of backlinks
Backlinks are simply links that lead people to your dealer site, which come from other sites. It is best to make use of one-way links, since such links would imply that your site is the important one. Choose the sites you would insert these backlinks on properly so that you would be able to gain more from them.
Take note of keyword density
The keyword density refers to the number of times you should make use of your keywords or keyword phrases in certain pages of your site. In most cases, the density should be within 3 to 7 percent only, so as not to overdo it. If you go beyond that percentages though search engines may penalize you by not showing your site on its result pages, which is why you should be careful in it
Use website analytics tools
It is very important to keep track of the number of people that visit your dealer website on a daily basis. To do this, you should make use of a website analytics tool for it. Some of these tools are for free, while others are not.
With such a tool, not only will you be made aware of the number of people that visit your site per day, but it can also provide you information about where such traffic came from, as well the keywords they used to find your site.
Making use of PPC or Pay Per Click
Pay Per Click (PPC) advertisement is something that is used by lots of online marketers these days. It should be noted though that the more people clicking your ads, the more money you will have to spend for them. Thus, make sure that your title and content for it would be catchy and not misleading.
Targeted traffic is more important than just traffic
Gaining more internet traffic is very important. However, it is best if your site obtains targeted local traffic, instead of just online traffic. This is because targeted traffic means that people visiting your web page are those that are really interested in the services and vehicles that you can offer to them.
Using hyperlinks is another SEO technique that you can use in order to have more people visiting your site. A hyperlink can help you, since you can insert or include your keywords into it. When you do that, a person who wants to visit your site can simply click on the keywords to get routed to it.
The first paragraph on your website
There are cases when search engines would base its results on the first paragraph of websites. In this case, you should also focus on making the first paragraph of your website as catchy as possible. Optimize it with your main keywords, so that it would rank better in search engines
Don’t forget the value of social networking
If you have not started making use of social networking for your SEO efforts, then it is best to start now. Starting early with social networking is always better than starting late. This is because reaping the benefits from social networking takes some time. Thus, you need to be patient in going about it, so that you would be able to enjoy the fruits of your labor soon.
Gaining success in your online marketing efforts through SEO may take some time. Thus, you should be persistent about it. Always strive to improve the content of your website. Aside from that, you should also continue doing all the necessary things to build traffic.
The SERP rankings
The SERP or Search Engine Results Page rankings are always fluid. In other words, since search engines base the SERP to different factors, any change in such factors may also create a change on the page rankings.
Therefore, you should also be flexible. In other words, you should try to use other sets of keywords from time to time, and add more content to your site.
Focus on one website first
In getting involved with SEO, you need to consider the fact that it is a full time job. It involves lots of things, in which you need to be alert for changes that may happen. Such changes can affect the trends, rankings, links, and many more. Thus, it is best to focus on one website first, since if you manage more websites, you may lose track on some of them.
Including your dealership address
Since you obviously have a physical dealership location, you want to establish a better web presence, then make sure to include your office’s local address on your site. Include it in the contact section of the web page. Aside from that, you can also apply it on the landing page of your web site pages.
Use long tailed keywords
These are simply more keywords in a keyword phrase. In other words, you would be using longer keyword phrases for your articles, as well as for your website’s content. Just make sure that the keywords within the phrase are significant to your site’s topic though, and they should not have much competition.
Think of ways to stand out from the rest of the pack
There are always certain ways that you can think about, which have not been used by other people yet. As long as you put your mind into it, you may be able to find an angle, or a new way of looking at something, which can help you gain more edge over your competitors. Keep on looking for it, so that you would be able to come up with a method or a strategy that you made on your own.
Add internal hyperlinks into your website
Internal hyperlinks are links that can lead a person to another section within your site, by simply clicking on them. Search engines see these links as important parts of the site, which can become a factor when it comes to the rankings. If you have not added such links yet, then it is time that you do.
Using deep linking method
The deep linking is a method, in which you would be using links, which would direct people not towards your site’s homepage, but to another section of it. Search engines actually favor sites that make use of it. However, you need to be careful, since such links may get broken every time you make some adjustments on your site.
Bolding or italicizing your important keyword phrases
To emphasize on your keyword phrases, you can actually bold or italicize them. By doing that, you would be making the keyword phrases more eye catching, which is good, especially if you are also using some of them in hyperlinks. Just don’t overdo it, since it may not look good on your site.
Making certain pages of your site more important
If you want certain pages or sections of your site to become more important for search engines, then you should make use of internal links to it. The more links you would be placing on your site for that certain section of it, the more vital that page becomes. By doing that, you can improve your site’s rankings in search engines.
Making an About Us page
Do not forget to include an About Us page on your dealership. This is because, when people search for information about certain things, there is a good chance for them to enter keywords that describe your dealership. With that, the page would make your website rank better on search engines.
Use tools for site analysis on other websites
The tools that you use to analyze your site can also be used on other dealerships that you visit. By doing that, you would be able to see what keywords they are focusing on, what they are doing wrong, what they are doing right, and more. Visit sites that are visited by lots of people, so that you can gain more positive ideas.
It is very important to be patient in applying your Automotive SEO techniques. Keep in mind that it may take some time, before you could reap the benefits from it. Aside from that, Local SEO is something that you need to do continually, even if you have already attained your goals. Thus, it is a continuous process, as long as you want your site to be competitive.
There are various ways that you can discover which are the best automotive keywords for you to use when you are trying to promote your dealership web site. You want to be sure that you use both keywords that are relevant to your site and also to the consumer who will be using these keywords to search for products or services such as what you sell online.
One way to figure out which are the best keywords for you is to use a Google tool. Google is the largest search engine online and there are many different Google tools that are designed to help you figure in ranking in this search engine. You can do research prior to setting up your site to figure out which are the best keywords to use for your site and which will bring in the most searches.
The Google analytics toolbar will let you know which keywords will work best for you. This works with regular keywords to give you an idea of what others will be putting into the search bar to seek out your product or service. In some cases, keyword choices may be obvious. In others, it may not be so obvious.
The Google tool will let you know the number of searches that are performed for each of the keywords that they pull up relevant to your site. You can use this tool to ascertain which are the correct keywords that you should be using in your Automotive SEO marketing efforts.
You should take advantage of all of the tools that are offered by Google to get your site up and running. The keyword analysis is one of the many tools that Google offers to help you with your website. Once you have your website up and running, you can submit it to the Google search engine.
List of Keywords
Make a list of the keywords and use them in the text that you use to promote your site. The keywords should be part of all of the SEO marketing that you do. You may not be able to use all of the keywords in a given article or blog, but you will want to work with all of them. Some of them will reflect that they are searched more than others.
Also, take into account misspellings. If you have a product that can easily be misspelled, you can capture a great deal of the market if you account for this in your SEO marketing. You may be able to pick up customers who are using an alternate spelling for your product and who land directly on your page rather than others who do not offer the misspelled words in their text.
While it is important to make sure that you have a website that appears grammatically correct and does not contain any glaring errors, it is just as important to attract people to that website. You can do this creatively by making use of the misspellings that many people will use when they are searching for your item.
Google Analytics can help you see what you are doing wrong and right when it comes to SEO for your website. Before you begin promoting your dealership website with the use of SEO, you should take a look at the keywords that are recommended by Google and incorporate them into your dealer projects.
Automotive SEO is used in all aspects of automotive digital marketing. You need to understand as much as you can about how SEO works in order to get the proper marketing of your website online.
When you use SEO in all of your content – both text and visual, you can draw more traffic to your site. In order to understand how to use SEO, you need to know why people use this type of marketing and rely on it so heavily in order to get the desired traffic to their website. SEO is what gets a website noticed in the search engines.
So what exactly is Automotive SEO?
This sets up your text, photos and videos so that they are easy to find when someone is searching for them using the various search engines online. While it is often said that Google relies more on SEO content than Yahoo, which relies more on link building, the truth of the matter is that in order for a website to be discovered online, it must come up in the search engine.
Since dealers have a website that sells new and used vehicles, you will want to make sure that you structure your site so that others who may be looking for the brands you sell will be able to find it online. Those who are looking online for what you have to sell may do it in a number of different ways, although the easiest way for someone to find something online is to use the search engines. Most of the traffic to your website will come from search engine optimization.
You need to know which keywords will work for your website. These are the words or phrases that people will put into the search engine bars to receive the search engine results pages. Many people today are putting in longer phrases into the search engines to narrow down their search.
Search Engine Optimization Tools
There are tools that the website owner can use to investigate the best keywords for their website, based on what they sell and what words potential customers are likely to plug into the search bars that will lead them to the site. In order to succeed at this, a website owner must not only know the concept of Automotive SEO but also much about the target market, which is those who are most likely to purchase the products on the website.
If you are just starting out your new dealership website, or if you have a website up and running already, you need to know how to use search engine optimization in all facets of your marketing. While there are other ways to market your website and products without using SEO, the fact of the matter is that 60 percent of all traffic on websites comes from those who found the website in the search engines. These people are seeking out what you have to offer and are finding you online as long as you are accessible.
Once your site is search engine optimized, you can expect to get more traffic to your site from the search engines. People who may be interested in your site will find it easier if your website is search engine optimized. Most customers use search engines to find what they are looking for when they go online. By having your website optimized and easy to find in the search engine results pages, you can attract more traffic to your website through the search engines.
There are many internet marketing companies that will help you get your website search engine optimized and keep it that way. Some of the methods that they use to optimize a website include the following:
All of these can be optimized in order to incorporate keywords that will make the website appear in the search engine results pages or, in the case of Google ads, land them on pages where they are most likely to find people who will be interested in your website. The entire purpose of making a website search engine optimized is to make it easier for potential clients or customers to visit your site.
Those who may be interested in your products or services can only take advantage of them if the know about them and where to get them. You have, most likely, gone online in search of something that you wanted to buy at one time or another. Chances are that you put the information into the search engine toolbar to pull up search engine results pages. You probably sifted through a few pages before you came up with what you wanted.
This is the basic concept of SEO
Those who understand how to use SEO to make their website more searchable and likely to come up in the first two pages of the search engine results pages are more likely to have clients land on their site.
There are probably many sites out there that offer you interesting information as well as products or services. Unfortunately, many of them are buried deep in the search engine results pages.
Most people, when searching online for something, will give up after going a few pages into the search engine results pages. In some cases, a search may produce millions of hits. Needless to say, you do not want to go through everyone in order to find what you are looking for. Most people have neither the time or the inclination to do this.
This is why it is so important for businesses and others who want to have their website noticed to make sure that they use SEO techniques in order to do so. By using SEO, a website will no longer be buried in the middle or at the end of millions of results. It has a better chance of getting to the front of the search engine results pages.
Is voicesearch for the future of mobile search? The jury is still out, but Google says that 20 percent of all searches on mobile are now voice searches – and that number is growing.
While you currently can’t target voice searches directly, if you are interested in driving conversions from voice searches, here are some tips to consider for moving forward.
Understand what makes voice search different
Voice search queries tend to be longer. In 2004, most searches were 2 or 3 words. Today, search queries can be 27+ words. Voice searches also tend to be more specific (for example, searching for “find the closest open store that sells a Ford F-150 ” instead of just “Ford F-150”).
Analyze your longer tail keywords to find patterns
Since voice searches are usually more natural and conversational, keyword optimization should fit this new long-tail landscape.
Use modified broad match keywords
Modified broad match lets you specify that specific broad match keywords or close variants (such as +make +model +locatoin) must appear to show your search ad. So even if the voice search is 30 words, as long as 3 of those are “make,” “model,” and “location” your ad will appear.
Negative out keywords that aren’t driving customers
As you test and refine your keyword list for voice search, be sure to negative any words from a modified broad match that indicate the searcher is not a potential customer.
Be sure to give voice searches the option of calling
People use voice search because it is easy and hands-free. It makes sense that a voice searcher would want to keep using voice to engage with a business – and that means a phone call.
Speak in the language of “mobile.”
Since these ads will only be seen by people on their smartphones, your ad language should reflect it.
Tell searchers that operators are standing by to take their call. Use mobile-specific calls to action such as “Shop our mobile site,” “Buy on your phone,” “Find nearby stores,” and “Call us now.”
Did you know that while many emails go unopened and unnoticed, the majority of text messages are opened within just five minutes of being received? That means that text messaging, also known as SMS, is a highly effective and immediate way to communicate with your customers. An automated text message solution makes it easy and efficient to personally connect with customers. So now that you know, what are some of the best ways you can use text messaging to stay in touch with your customers and bring in more business?
How to Get Customers to Sign Up for Texts
Getting customers to sign up is the first step. You should advertise the benefits of signing up for your text message marketing campaigns everywhere: on your website, at the physical location of your business, on your social media pages, and in your email marketing campaigns. Also, think about this: why would a customer want to sign up? Advertise the benefits that will entice people to want to receive your text messages.
Never miss an automotive appointment again with our convenient text message reminders.
Receive instant text message notifications as soon as your vehicle part arrives.
Gain access to personalized text message promotions and exclusive contests!
Engage Customers from the Very First Text
Once customers have signed up, your automated text message solution should send them a thank you text, confirming their subscription and offering them a special promotion to get them interested. The promotion can be small, for example, a 15% off coupon for an oil change or tire rotation. The main idea is to provide immediate value and reassure the customer that signing up was a smart idea.
Provide Helpful Automotive Tips
A great way to build trust and loyalty with your customers is to send them helpful text message tips they can actually use. These tips serve to keep you connected throughout the year, even when the customer has not been into the shop in a while, and to establish your business as one that is always thinking about its customers’ needs. These can include safety tips, maintenance advice, links to buyers’ guides or industry news, and so on.
Send Automatic Maintenance Reminders
Text message reminders can be sent automatically to each customer based on their vehicle type and history, date of the last appointment, and time of year. Reminders make your customers’ lives easier because they don’t have to remember when to book an oil change, routine maintenance, or inspection. They will be automatically notified at precisely the right time. These text messages encourage repeat business. Once the appointment has been booked, the customer will get an automatic reminder on the day of the appointment so they don’t forget, reducing no-shows and increasing your revenue.
Offer Personalized Promotions
Customers love to feel like they are getting an exclusive deal. Personalized promotions bring in more business and also grow customer loyalty and satisfaction. Your automated text message solution will keep track of each customer’s birthday, purchase date and other individual data so that promotional messages can be sent out on important dates.
Try using an automated text message marketing solution and track how much additional business comes in due to personally targeted text message campaigns.
On-Page SEO has to be understood before you can go and turn your new-found knowledge into cold, hard cash.
To make this term a little easier to understand imagine a finely-tuned engine that has several components to perform at its best. The same principles apply to On-Page SEO. It’s not just ONE thing you have to put into action, but several. Don’t worry, after reading this chapter you should have gained a good understanding of what to do. Let’s start with title tags.
The first thing you need to do is include your target keyword in the <title>title<title/> tag of your site. I suggest you use the keyword in a sensible form and maybe even consider using a long tail keyword to match. That way you will get more traffic. The best option, of course, is to incorporate your main keyword into a long tail keyword that gets actual searches.
Some webmasters use their keyword in their title tag (as is) which can actually repel visitors. Make them user friendly and you can’t lose, as long as your keyword is in the tag. This little tip alone can increase your search click conversions by 100% or more.
The next thing you need to do is use your keywords in the site’s page headings. By using <H1>, <H2>, <H3> tags you can further increase the keyword relevancy of your page.
If you use WordPress make sure the theme you use has these heading tags properly coded.
Some themes don’t and failing to pay attention here could lose you a substantial amount of search traffic over time. If in doubt, use an SEO plugin to help you rectify any possible issues.
If you worry about keyword density here, don’t. It’s more important to use the keyword in these tags and if possible incorporate long tails and keyword variations to help build your site’s authority.
Keywords in Content
Whenever you write content for your site be sure to use the keyword in the title, in the first sentence of the first paragraph, several times throughout the text and in the last sentence of the last paragraph. If you do this consistently, besides adding title and page tags you will see incredible results.
Another trick is to apply the following to your pages; every time you write new content do this once per article/post:
Bold the keyword
Italicize the keyword
Underline the keyword
This will strengthen the authority of your site because when you mark keywords like this they will stand out to the bots who crawl your site. But PLEASE, don’t do this excessively or you will get banned. Once each on every page is enough.
Too many people worry too much about keyword density. While it is worth a mention here, you should be more concerned about publishing quality content that is actually user friendly. If you use bots and automation software to publish content you will eventually be excluded from Google’s index – guaranteed! Google is dedicated to clean their search engine from spam and crap and they do so aggressively all the time.
I have always done well by aiming for a density of around 2-3%. This means your keyword is featured twice, or three times for every 100 words of text. Just focus on writing quality content naturally, spike your content with keywords and most importantly use related keywords (LSI) and you will do well.
How Long Should Your Content Be?
In recent months, search engines have started to rank long content above short, spammy- looking content simply for that reason. You are best advised to opt for at least 500 words.
Every single page on your domain should ideally feature one optimized image. This little On- Page SEO addition can help you outrank a competitor with his own optimized site if he fails to optimize his images.
You do this by placing your keyword into the image’s <alt> tag. You can see these tags by looking at the HTML code version of your website. In WordPress you can do this from within your post and page WYSIWYG editor at the top right hand side corner.
Optimizing your images will also give you more traffic since many people use image searches on Google to find relevant content.
You’d be well advised to always use internal links where possible. When linking to your sub pages make sure to use the keyword of that page. So if you optimize that particular page for the keyword: how to buy pink widgets in new york, make sure to use the exact keyword to link. The resulting page would become a sub page of your domain.
Another thing I have found to work really well is to use the long tail keyword on sub pages and link it back (anchor text) to the home page (also called index page). This can get you a double listing on Google. More on those later in this eBook.
Outbound links are links you point to pages outside your domain. In order not to dilute your Google juice you want to make these <nofollow> using the appropriate tag. The more <dofollow> links you use to point to websites outside your domain, the more “juice” you will lose in the process.
It’s the fastest way to dilute your site’s existing authority.
So, Google confirmed on May 4th that it is performing a core update to their algorithm, the second one in 202. What does this mean to your dealership web site?
Google is known for completing numerous algorithm updates on an annual basis but they are usually minor and search engine optimization (SEO) professionals usually don’t see much of a difference when it comes to search results for a client.
Search Engine Optimization professionals always need to pay very close attention when a core update is made public by Google on a regular basis. This is because it can certainly affect rankings and there will be a noticeable fluctuation in those rankings. While this affects everybody, it can certainly adjust rankings for all sites, including automotive.
Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the May 2020 Core Update. Our guidance about such updates remains as we’ve covered before. Please see this blog post for more about that:https://t.co/e5ZQUAlt0G
The automotive industry has also shown some significant results when it comes to traffic increase. In almost the entire world, the majority of modes of transportation are at a standstill. The pandemic event affects user behavior in terms of looking for transportation to get around.
Be that as it may, the update has been favorable to the sites for this industry. As you can see from the noticeable spike in traffic on May 5th, this site has also enjoyed a favorable appraisal from the algorithm broad core update.
Dealership SEO Tips
One of the worst things someone can do for their dealership is to be lazy with content + keyword strategy, not monitor and updating site content on a regular basis. When a dealership has a Search Engine Optimization strategy of ‘set it up and forget about it’ the core updates can really impact automotive rankings in a very negative way.
Here are some things that you can do to help with your web site rankings during this core update (and to prepare for others that will be coming):
Content will always hold the key to automotive success on Google. Make sure your web site content is up to date and relevant. This includes models, service, and local content to ensure that Google connects your dealership to the local market.
Take a look at your overall on-page web sites SEO strategies such as your page titles, meta descriptions, alt tags (image descriptions), and header tags on pages / posts.
Authentic link building strategies will also be helpful during this time. Which means links that are not obviously paid for as Search Engine leverage. Building links to your dealership site builds strong credibility and ensures that it becomes more recognized as an authority in the automotive industry.
Under the E-A-T approach which stands for Expertise, Authoritativeness, and Trustworthiness. When raters view your content, Google will use this approach to better understand where and how to place your content. They want to know there is good content that is relevant to the viewer – meaning they find your site, look around and stay for a visit.
Google Core Updates SEO
Typically, Google Core Updates present some sort of challenge for SEO professionals and will inevitability cause them to do a pivot to different or more enhanced strategies. Since the May Core Update is still only a few days old – it is hard to tell what needs to be done right at this moment.
Google always aspires to not rank low-quality web sites. What matters most is whether a web page satisfies a user when they make any particular search query – either for a vehicle, service or dealership location.
Google doesn’t rank a web page because it’s on a high-quality site. It ranks a web page because it is relevant to the search intent of the individual conducting the search.
If your rankings are negatively impacting your brand, I suggest that you work on crafting content with a publishing plan and working on obtaining links to your website for a better holding position.
Today we’re talking all about the app TikTok, which launched in 2016, and in 2018 the application gained popularity and became the most downloaded app in the USA.
TikTok is one of the most popular social media apps on the planet allowing users to upload 15-second videos that they can share with the world.
Trends include lip-syncing to an archive of popular songs dancing and collaborations allowing the user to do it with someone by replying to their video.
So look how does it work? Well it’s really simple you just download the app like what you
would any other platform and then create an account you’ll have to come up with some kind of user name. Really no different to Facebook, Instagram, or anything like that.
Watching TikTok Videos
Now once you’re logged in you can instantly start watching everybody’s videos and there are so so many videos on TikTok. This is one of the most random apps you’ll ever see. You open up the app on your phone and then it will take you to a 15-second video and that 15-second video will just loop.
If you swipe up it will take you to the next one, so on and so on and so on. There’s a bit of a lot o when it comes to what you’ll land on when you swipe up because it really could be anything.
What you see on TikTok
Now the more time you spend on the app the more you will tap into the algorithm so
we’ll start to show you videos that are related to stuff that you’ve liked and engaged with.
From an automotive perspective, there is a lot of content added on the platform – will highlight some of the well-done ones on here as well!
But apart from that it really is just a smorgasbord of weird creative amazing bizarre videos I’ve ever come across ok then let’s talk trends so look there are definitely trends on tick-tock and just to name a few there is the Adele trend.
There’s another one when you use a finger gun no lip-syncing is a huge part of tick-tock okay it’s what a lot of people use it for lip-syncing to a song or lip-syncing to a quote from a film.
There are also some really creative people on there are artists, there are people that dance. It’s just a really random app full of really random things so as a consumer there’s plenty of
content for you to sit there and watch.
But as a creator what can we do what kind of videos can we upload to TikTok now they make it incredibly easy to shoot edit and upload a video all within a few minutes.
There’s a huge archive of music to choose from and there are different video effects you can add to your footage but what’s it like to use this app as a Video Creator.
Well, I thought I’d find out now once, so opened an account I thought I’d upload my first video now I put no thought into this just to be really clear I literally uploaded the first video that I found on my phone and within a week of that video had over 50,000 of views.
Which was just insane to me but just as an example let’s compare tick-tock to YouTube okay I upload a 15-second video on my phone and it gets 50,000 views to look at the views on this video as an experiment okay but it’s nowhere near 50,000 views right getting that amount of views is actually really difficult.
I upload a video 15 seconds long which is just hanging around on my phone and I get
50,000 views so with the first video getting so many views are put on experiment and upload some more so in the last week I’ve uploaded six videos and as you can see they’ve had varying degrees of success.
TikTok – Facebook Videos
So my first video as I mentioned did pretty well it got fifty-nine thousand views I then uploaded two more videos that you would have seen on this channel before I used these as Facebookprofile videos they didn’t do very well one only got 567 views the other one got
I then uploaded another video that also did terribly 158 views and then uploaded another one that did pretty well that got over 7,000 views but then I created a video specifically for tick-tock the rest of these videos were just videos that I had sat on my and that video I used one of the trending hashtags it was the finger gun and that got over 23,000 views by being
on tick-tock, for just one week I managed to get there than 93,000 two views which
I’ve got to say I’m really impressed with tick-tock I guess to sum up you could say minimal effort maximum results if you’re looking to get eyes on your content and to grow a following quickly then honestly TikTok could be one of the easiest and quickest ways to do that.
We all know that the last couple of months have been extremely difficult for everybody, including the automotive industry.
Tracking the data that is provided for search from Google, it highlights how there has been a change in priorities for internet users. When you compare the relevant searches between Dealerships and Grocery Stores over the last 60 days or so it tells a story.
Middle of March
When you look at the United States Statistics and the Canadian Statistics they are almost exactly the same for the period. Around the middle of March, there was a switch in priorities for people.
Before dealerships were shown as more important when it came to search activity online. With the current pandemic thought it obviously shows that people were focused on the essential everyday items.
When it comes to automotive marketing it is a tough time for all dealers. Walking a fine line between pushing inventory, models, or manufacturer information and providing updates on the dealership.
The Automotive Future
This will obviously change over time but there is certainly time before anything drastic happens in the automotive industry. Keep an eye on the future, as we get through this pandemic. It will change the industry forever. There will be more focus on digital showrooms for dealers, an online finance process and arranging delivery.
Below you will see visuals of how the last 60 days has been between the two search categories. It starts off with automotive being key and then around the middle of March there was a sudden switch to the grocery industry.
Stick with digital retail and we will get through this on the other side. One highlight is that with digital retailing now when an appointment is set it is more likely that a lead is going to purchase.
United States Statistics
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