Ford Archives - Shawn Ryder

Ford’s New Digital Marketing Initiative: How to Take Advantage

June 19, 2014 Veronica Taylor 2

Have you heard about the new Ford Dealer Advertising Co-op Program? The program offers Ford dealers reimbursement for their advertising efforts. Ford wants to encourage […]

Video: Alan Mulally: Big Shoes to Fill

May 7, 2014 Shawn Ryder 0

DrivingSales did a great video about how in July Mark Fields will succeed Alan Mulally as CEO of the Ford Motor Company. This is big […]

Why Sales Training Fails

Sales organizations of all types spend a huge amount on training their sales people each year. Research shows, however, that most training has little impact […]
Train Your Customers to Think of You First

In sales, you can train your customers by building a relationship that will ultimately yield tremendous rewards. If you don’t train them, your customers may […]
Think Before You Speak

You are talking to a customer and after you present your product, service or solution, she asks, “What discount can I get?” or “What can […]
Sales Training and the Way You Think

Confucius observed, “He who learns but does not think, is lost! He who thinks but does not learn is in great danger.” Learning and thinking […]
How To Read A Vehicle History Report

Old cars don’t die, they just get resold. If you’re buying a used car, whether from a dealer or someone who put an ad in […]

Why Sales Training Fails

Train Your Customers to Think of You First

Think Before You Speak

Sales Training and the Way You Think

How To Read A Vehicle History Report