How Digital Marketing Impacts the Automotive Industry

July 25, 2020Digital Marketing, Automotive Marketing, Dealership Tips

Digital Marketing – Automotive Industry

Do you remember buying that first car?

It feels no less than an achievement, right? This is how the automotive industry influences people and leaves an impact on their lives. The industry has seen consistent development over the years, be it in India or abroad. The fan following remains the same across the world.

Talking about India in particular the SIAM (Society of Indian Automotive Manufacturers) reported that the automotive sector of India is a $74 billion industry and by the year of 2026, it is expected to have a turnover of $300 billion.

So so this makes it very clear that marketing in the automotive industry is in high demand and will continue to be so in the foreseeable future. However, when compared to other industrial sectors, it still lags behind. The main cause lies in the overall market share of various brands in the automotive industry.

It is quite clear that these brands are not able to successfully communicate with a large group of prospective buyers. To consider the most popularly used marketing form is still those decals and stickers on F1 cars.

In this blog, we will focus on the importance of digital marketing in the automotive industry. You will notice how digitization has changed the face of the automotive industry and can have a positive impact on its growth. Pre-dawn.

The kind of change digital marketing has brought in the automotive industry.

Currently, the industry is using marketing strategies, such as virtual showrooms, social media ads, and online video advertising. Undoubtedly, these strategies are effective and have shown an increase in revenue over the last few years.

But there are a lot of things that are required to be implemented for a better user experience of the potential clients or customers. Through the online platform, producers are able to create a customized experience for each buyer. This wasn’t as easy to implement as it sounds, but digital marketing made it possible.

Generic ads and different ad strategies should be recreated with a new idea to showcase individualism and personality. In the present, digital marketing has made a big difference by allowing players in the automotive sector to improve customer awareness. Not just this, it also helps in understanding customer needs which further helps companies to meet client expectations.

It is not limited to sales, but digital marketing is also becoming popular in the post-sales sector once brands realized the importance of client relationships. This happened only when the brands understood that client relationship are not a one-time trade.

Businesses understand the benefits and value of being brand loyal and the industry is witnessing a large execution and stratification of various digital marketing strategies with respect to post-sale consumer relationships. This change in the industry is not only limited to benefit the brands but will also act as a boon for potential consumers.

The automotive industry has ventured into the era of digitization – different domains of the industry like sophisticated manufacturing, safety engineering, automotive purchasing, and maintenance. It has resulted in new innovative aspects like the IoT that is ready to dominate the things linked to the internet in the coming years.

As per the research by experts, cars would be transformed into ‘Mobility-as-a-Service’ due to the automotive industry digitization by the year 2030. This would be called as a crucial part of connected living.

What are the advantages of digital marketing in the automotive industry?

You will find a lot of advantages of choosing digital marketing for your automotive industry. We have discussed some of them to give you an idea of the positive change it is bringing and can bring in the sector. Keep reading.

Digital marketing allows brands to improve online reputation management. In a recent study, 84% of customers purchase automotive trusting the inline reviews and recommendation, instead of going with their personal choice. It is only through online platforms, that people are getting to know about different brands.
On social media, you can maintain regular customer engagement to achieve brand loyalty. When people will start remembering your brand, they will get inclined towards it and will opt buying your product.
With help of digital marketing, you can measure the outcome of the ad campaigns you run on different social media platforms. Unlike conventional TV commercials, social media allows the users to share, like, comment about your brand.
Digital marketing helps you dominate the SERPs and potential buyers will get to find you brand on searching online with generic search terms. Studies reveal that 97% of buyers carry out online research and select the potential brand even before reaching out to the dealers.

Conclusion

These were some of the many benefits digital marketing has for the automotive industry. So, if you are interested to hire professional digital marketers working on the brand reputation, not your automotive company, there are a various reputed digital marketing companies in Kolkata like Creative SEO Lab, who can help you achieve expected results and keep up to your expectations.

Posted by Shawn Ryder

10 PPC Trends You Can’t Ignore

July 15, 2020Digital Marketing, Automotive Marketing, PPC Management

Pay-Per-Click Trends

In a competitive world, you need to make sure that you are taking advantage of your advertising financial plan. In any case, as new pay-per-click (PPC) systems continue to grow, it becomes difficult to tell who is focusing on which mergers.

Thus, it is important that the current PPC remain awake with slanting dates as the upcoming pattern, which is scheduled to rule next year.

The following are the main 10 PPC patterns that you cannot ignore in 2020 to remain relevant in your industry.

TREND 1: PPC Automation

TREND 2: Video Advertising

TREND 3: The Rise of Amazon’s Paid Advertising

TREND 4: Social Media Advertising

TREND 5: Bumper Video Advertising

TREND 6: Audience Targeting

TREND 7: Development Of Smart Bidding

TREND 8: Remarketing

TREND 9: PPC and SEO Integration

TREND 10: Collaborative Filtering

Here are the trends to pay attention:

TREND 1: PPC Automation

PPC automation has appear as a ground-breaking approach to improve the campaign performance. Organizations like Google have invested huge sums of money to overcome their automation options.

The most ideal approach to use PPC automation, which works efficiently and with the support of AI. Also it is fundamentally important to establish scientific and competent conversion tracking system appropriately to connect all of these together with a connecting promotion duplicate, which is the copy filled with relevant keywords and identifying the business target audience.

To truly benefit from PPC automation, you should help it by ensuring your objectives for your business. This will ensure that Google is optimizing accurately and driving the necessary objectives to focus on your optimal customers.

TREND 2: Video Advertising

Videos is an incredible and successful approach to transmitting data and allows a brand to convey its personality and story to their target audience. None of the videos are new, yet some brands are difficult to include in their advertising mix and will continue until 2020.

Google introduced recently YouTube Bumper Machine, a video promotion tool that enable organizations to turn any 90-second ad into various bumper ads scheduled to be included on YouTube.

TREND 3: The Rise of Amazon’s Paid Advertising

PPC may mean you instantly think of Google ad and Facebook ad, you’d be right, yet be clear, Amazon has started with paid promotions and on Amazon, though Amazon is also off. Here comes Amazon as the third largest and fastest growing publicist with Amazon advertising.

The key purpose of profit here with Amazon is that the audience on Facebook and Google is actually getting there with buyer expectations, however, one person on Amazon is looking forward to getting it.

TREND 4: Social Media Advertising

About 70% of people check a social media platform every month and these numbers are evolving. If you are ignoring online networking in your PPC techniques, you are passing through a big opportunity.

Popular Platforms, for example, Facebook, Twitter, Instagram, LinkedIn, observe a large amount of day-to-day use, and focusing on different stages is an extraordinary Assistive PPC technology will be.

This means that PPC advertisers will focus on promoting for the social media platform. Since many people use several social media stages, you have to take advantage of this multi-stage pattern.

TREND 5: Bumper Video Advertising

We are sure that you are probably aware of the Bumper video ads. For those who do not have, the bumper video ads is very short spanned over 5 – 15 second video that essentially pop in the middle of your actual video, leading to a bumper. These videos must be fresh, accurate and deeply integrated. Just describe and show what your showcase needs to be your brand.

Platform will urge sponsors to accommodate things like Google’s vertical video ads. Even if you don’t want to pay to advertise videos, YouTube or places with comparable video features are a great purpose for your search campaigns.

TREND 6: Audience Targeting

For some time our ads budget plan is not really as high as would be required for many people. In this manner, the new expansion of PPC trends is helpful keeping in mind the audience.

Focusing on the crowd gives you an indication of things like collecting age or paying family that focuses on your product. You can even set a publicity tilt to stop the audience that you don’t think your service appeals to. Focusing on the audience is highly useful for your budget plans.

TREND 7: Development Of Smart Bidding

Smart Bidding is set to be significantly powerful in 2020 driving it to increasingly predominant while building PPC techniques. Smart Bidding is a mechanized offering framework that uses AI to improve the two transformations and its qualities during auction.

Smart Bidding is an AI-controlled computerized bidding system. It utilizes AI to enhance changes and transformation esteems in auctions. A few models incorporate Enhanced Cost-Per-Click (CPC), Target Cost-Per-Acquisition (CPA), and Target Return on Advertising Spend (ROAS).

TREND 8: Remarketing

Remarketing is a advertising practice to sell the both products and services who experience them before. It is an essential strategy to pick up navigate or CTR rates just as change rates and will stay well known with publicists in 2020.

Remarketing is basic, simple, and don’t meddle with the normal routine of the people. You basically get certain suggestions in your notice bar comparable to the items you have seen or requested previously.

TREND 9: PPC and SEO Integration

SEO cannot be thrown out of PPC. In 2020, SEO PPC ads will continue to influence campaigns and will be one of the top trend you cannot ignore. Incorporating PPC and SEO campaigns is very important and only an accomplished PPC organization can do this. Similarly, it is essential to have these two strategies to cooperate as they will be important in the present times.

A good way to match your PPC and SEO is to analyze your top-performing ads copy. Make your content and blog entries dependent on that copy to support your ranking.

TREND 10: Collaborative Filtering

Collaborative filtering is an aggregated framework that groups users by shared tastes or orientations. Filtering can be established by age, interests, regions, and more, which directs them to the most claimed content.

The content given is for the most part dependent on the misleading history of the customer, who enjoy the themes that keep the sites energetic, new and relevant, or overflowing by giving them the proper location. This allows sites to be unique, new, and relevant to unique customers.

Final Thoughts

These PPC patterns for 2020 will help change the way organizations purchase new users and focus more, the relevant audiences. Thus, it is important to be cautious on all these growing PPC processes, so organizations stay awake from time to time and change their PPC functioning in a manner.

The most ideal approach to achieve this is the recruitment of a PPC organization that will use its PPC services to achieve the ideal PPC system result.

Posted by Shawn Ryder

Developing your automotive marketing strategy

July 11, 2020Automotive Marketing, Digital Marketing, SEO, Social Media, Social Media Marketing

Establish a clear path of action.

Digital marketing is marketing that makes use of electronic devices (computers) such as personal computers, smartphones, cellphones, tablets and game consoles to engage with stakeholders. Digital Marketing is the promotion of brands using all forms of digital advertising Means to reach consumers.

Digital marketing applies technologies or platforms such as Websites, E-mail, Apps (classic and mobile) and Social Networks. Social Media Marketing (SMM) is a component of digital marketing.

Many organizations use a combination of traditional and digital marketing channels; however, digital marketing is becoming more popular with marketers as it allows them to track their ROI (Return on Investment) more accurately compared to other traditional marketing channels.

Today most of the businesses used these new digital technologies/ Types of digital marketing for advertising & promoting the product/services & for reaching to the targeted Customers/Consumers. There are following types / new technologies used in digital marketing

Your strategy, if a comprehensive one, will be around long-term. At the same time, you have to remain open to changes and improvements if, for instance, your competitors take a new direction, you take a new direction. Flexibility is the name of the game.

Let’s take a look at how to start writing your marketing strategy:

Analyze your dealership

Objectives and how you’ll reach them
Strengths and weaknesses of the team, business, products, services

Analyze your market

How big is it?
You growth expectations
Customers’ behavior and spending power

Analyze your competition

Monitor their messaging, marketing campaigns, social channels, products
Their strengths and weaknesses compared to yours
Compare pricing, customer support, sales channels, customer demographics, messaging, etc.

Identify your customers

Segment your existing and potential customers according to what they want from your dealership – high-quality products, low cost, 24/7 customer support, location, etc.
Once you’ve segmented, compare your positioning with that of your competitors – customer support, cheaper/more expensive, fast to market, targeted countries, etc.

Analyze your products and services

USP – what makes your product or service unique?
Benefits – check out your segments as it’s likely they’ll be looking for different things – price, location, etc.

How will you broadcast your benefits?

Website
Blog posts
Social media
Email campaigns
Promotions and offers
PR
Paid ads
Events and trade shows
Traditional press
TV and radio
Word of mouth

Having agreed on your dealership marketing strategy, you’re now ready to build your marketing plan, and launch campaigns. Your plan will identify budgeting, deadlines, key team members, channels, etc.

Advantages of Digital Marketing

There are many advantages of digital marketing, including:

It’s more affordable to deploy than traditional marketing and advertising

Digital marketing goes from planning to execution more quickly.
Digital marketing gives fans/viewers/readers a chance to share your content.
Digital marketing campaigns are easier to attach to other campaigns & growth in the customer’s base.
Digital marketing campaigns have longer shelf lives & access to wide international markets.
Digital marketing gives the brand more time and space to tell its story.

Remember what I said earlier, about having a flexible strategy? Your plan, more so.

Posted by Shawn Ryder

Facts and Stats for choice Best SEO Company for Small Businesses

July 2, 2020SEO, Automotive Marketing, Digital Marketing

Best SEO Company for Small Businesses

The Search Engine Optimization sector is a congested sector with lots of SEO companies all asserting to be able to obtain your website to the “top of Google” by several different techniques, some more unknown than others.

While many claims might appear rather exaggerated, usually by firms without a complete understanding of the complexities of running an effective SEO project, the benefits of locating the appropriate SEO company for your company’s virtual on the internet visibility are extremely actual.

What is Search Engine Optimization?

SEO or search engine optimization describes the optimization of your on the internet material internet site so that it turns up in a prominent setting within the search results for an offered collection of search questions or subjects (frequently described as keywords). Search engine titans, such as Google, continually make updates to their search algorithms to reward top quality as well as appropriate site content and also punish those attempting to ‘method’ internet search engine by packing their websites with unimportant search phrases, poor quality web links and material.

Simply put, it is the process of getting traffic onto your site from these search results page. Yet the Search Engine Optimization procedure itself is much from easy, numerous local business is resorting to SEO firms to boost theirs on the internet visibility. The choice of an SEO company can appear as complicated as the world of Online search engine Optimisation itself, so there are a couple of things you need to keep in mind when selecting an SEO firm.

List of Questions to ask when looking for an SEO company?

It can be a hard choice when selecting which Search Engine Optimization business to make use of. After all, Search Engine Optimization is an “invisible” item and in some cases, various agencies can puzzle businesses by using various terms and jargon to demonstrate their “success” within this facility arena. So exactly how do you select? Here are 7 vital concerns to ask research study you possible Search Engine Optimization partner:

1. What experience do you have?

Try to determine if they have actually aided services comparable to your own and also whether their customers have been with the agency for a long time. Faithful customers talk quantities– as do quantifiable outcomes, so demand to see the facts and also figures behind similar projects to the kind you would certainly anticipate to run. Any type of SEO company worth their salt will be proud to show their previous successes.

2. How much work will be done in-house?

Many firms outsource some, or possibly all, of their SEO job. The more job that is outsourced, the less control the company will have, and also the much less accountable they will certainly be for your outcomes.

3. What call will I have with my account manager?

Regular communication is an important element of a Search Engine Optimization advertising and marketing campaign. It’s a two-way road, though; equally, as you require to know what is occurring with the project, the Search Engine Optimization company should prepare to adapt their project to your changing company.

4. What will you require from me?

It may be tempting to leave all SEO activities to your agency, yet the even more input you have, the far better the outcomes will certainly be. So make certain you understand what will certainly be anticipated of you, as well as just how you can assist your SEO company.

5. What results do you anticipate, as well as over what timescales?

No company will assure certain positions within set timescales, as Google can change its formula at any moment. Be wary of agencies that assure to ‘have you at the top of Google within the week’– this is a difficult task. Nevertheless, settle on objectives and targets and make sure both you and your Search Engine Optimization firm are concentrated on the exact same outcomes.

6. How are key phrases chosen?

It is very easy to rise to the top of the online search engine positions utilizing extremely certain expressions– yet if no one ever key ins those keywords, you will never get any additional service. Nevertheless, wide keywords might not be made use of by severe clients wanting to make a purchase. Excellent keyword research is essential, and you need to understand what your firm will certainly be targeting– a good SEO agency will comprehend this idea and also will certainly recommend you accordingly.

7. What is your marketing experience beyond Search Engine Optimization?

SEO is not a singular beast in the marketing zoo. It ought to become part of an overall advertising and marketing technique, so collaborate with a business that recognizes the larger picture.

Here are the top points to keep an eye out for and also help you identify a bad SEO agency:

1. Over or underpriced solutions

A reduced quote will most likely buy you poor quality of the job, as well as a high cost, will not be offered by a commercially conscious firm. A Bristol Search Engine Optimization company with solid credibility will offer a reasonable price.

2. Your site will be indexed in 2 days

Any kind of company guaranteeing to index your website without having actually checked out and also completely evaluated your site is refraining two-thirds of the work a Search Engine Optimization expert should do– research.

3. Ensured leading web page position within a week!

Anybody assuring a specific page ranking quickly range does not comprehend SEO whatsoever, shape or type. Browse rankings are done regularly, not on an everyday basis, by the similarity Google and you can not quicken this procedure.

4. Enormous online search engine entries

This is a massive wild-goose chase– a well-done site does not need to be submitted to all the major search engines. As a matter of fact, Google, Microsoft, and also Yahoo encourage that over-submitting a website to an internet search engine will in fact draw you down the positions.

5. Thousands of web links to your website

Once more, the online search engine giants will actually punish or blacklist websites seen to be building web links as well swiftly and with unimportant websites. Instead, a site needs to develop top quality incoming web links in time.

6. Copyright requests for Search Engine Optimization and also metal

Do not engage with firms that wish to retain copyrights to any of the metadata that they create, edit, or analyze for you. This leaves your site at risk to the possibility that they can prevent you from utilizing such information, undoing all your previous SEO job.

7. We understand a person

Does your SEO firm case to understand a person at Google that can aid your search ranking? We seriously doubt it. All workers authorize confidentiality arrangements and a Search Engine Optimization professional will certainly depend on their very own track record– not a fictional get in touch with.

Also, any type of unsolicited Search Engine Optimization offers that show up “as well great to be real” will certainly be. So place those e-mails where they belong– in the spam folder.

Final thought

The key to finding the appropriate SEO business for your business is simple– research study. Make certain you find an SEO firm that has enough experience collaborating with firms similar to yours as well as is conveniently available to address all your inquiries on an SEO campaign. Any firm that makes spurious insurance claims as well as is not willing to openly connect with you is not one that you need to ever take into consideration collaborating with.

The roadway to Search Engine Optimization success is a lengthy one – so see to it you choose an open, informed, and also relevant agency.

Posted by Shawn Ryder

Why Search Engine Optimization is the x-factor of modern-day business?

June 29, 2020Automotive Marketing, SEO

The X-factor of Modern-Day Business

Having a good dealership reputation online is one of the major areas of focus these days. Things like better online visibility, website traffic, conversion, brand’s trust, and credibility are now playing vital roles in transforming small businesses into the established ones.

There are numerous tactics to achieve all these goals, but search engine optimizations of one of the most popular of them all. And the major reason is its affordability. SEO is one of those rare marketing tactics which are suitable for both large-scaled dealerships setups as well as newbies in the business sector. In this write-up, we are figuring out, why SEO has become the x-factor of business promotion, and how an authentic SEO company in Delhi can help you to achieve your business promotion goals.

SEO helps you creating brand awareness

Brand awareness is one of the major perks you get when you sign a suitable SEO deal. You successfully reach more and more people by improving your website’s visibility on search engine rankings. If you are struggling to create decent brand awareness, you must try to invest in an attractive SEO strategy.

SEO improves your website’s user experience

Your website’s visitors are like guests for you, your website becomes a virtual meeting point for you and the visitors. You must have to create a healthy and friendly website environment for your users so that they can feel at home.

Your business website must be designed only for business purposes. It should be listed with the products or services you are offering. Building your website with business-focused content, photos, and videos makes it easy to navigate for your website visitors. And you can successfully improve your website’s overall user experience by acquiring professional SEO services in Delhi.

SEO updates your website according to the demand

SEO plays a critical role in redefining your digital assets like websites, mobile applications, and social media pages, etc. Having a suitable SEO service is surely amazing for any kind of business, but sometimes, it becomes very challenging because of problems like limited resources, budget constraints, and other various hindrances, etc.

Developing a business website is not always enough to fight these problems. But, correctly monitoring your website is also crucial. Your website must need to be changed according to the ever-changing demand of major search engines. Google keeps changing the search engine algorithms, and altering your website accordingly becomes very crucial. A capable SEO company in Delhi frequently updates your website and makes it according to the latest search engine algorithms.

SEO helps in proper cost management

Online marketing studies say that inbound leads play a massive role in overall cost generation, especially when compared to outbound leads. It doesn’t matter whether you are comfortable with your budget or not, you must have to manage your advertisement costs. SEO does this very effectively by performing in multiple capacities. You don’t need to think about other tactics like email marketing, pay per click, online surveys, etc. As a result, cost management will become easier for you.

SEO encourages you to explore fresh opportunities

The Internet is full of business opportunities, and those who are smart make the most of these opportunities. If you are aiming to see your business scaling the new heights, you need to learn, how to research these opportunities, and more importantly, how to make them effective for your business. Reliable SEO services in Delhi explores the fresh opportunities for your business and makes it possible to derive the desired results.

For a small business setup, SEO is nothing less than a blessing. It is easier to avail even for those who are constrained due to low budgets. So, if you are unable to achieve your business goals, try to prepare a strong SEO strategy. The best thing is, unlike most of the marketing strategies, SEO provides you longevity. You keep achieving great results for so long after investing once. There is no reason to sit and wait, be proactive, be bold, and be smart. The competition is getting stiffer and stiffer with time, and those who are future-ready are going to survive. And SEO is one of the ways to be future-ready!

Posted by Shawn Ryder

Best Free SEO Plugin for WordPress Must Have in 2020

June 24, 2020Digital Marketing, Automotive Marketing, Dealership Tips

The best free SEO plugin for WordPress crown is yet to be decided. There are about 49 pages of 1000 SEO plugins to choose from when working on your WordPress website.

Digital marketers and SEO specialists have found it difficult to satisfy the constantly changing Google algorithms. With Yoast SEO WordPress plugin, millions of users with the help of other plugins (tools) were able to support their website SEO task.

The WordPress SEO business is expanding and developers are working overtime to outrank each other. The goal is simply to have one WordPress plugin to do most SEO tasks on users’ websites.

In this article, I will discuss six best free SEO plugin for WordPress that will help you handle most of your work, let your website be SEO friendly, dominate your niche and help you with traffic too.

Six best free SEO plugin for WordPress

As you know, there are numerous categories of SEO but will mention just three important ones.

On-page SEO
Technical SEO
Off-page SEO

SEO plugin for WordPress helps a lot with on-page SEO tasks like meta tags, URL, Internal linking, content optimization related things and titles.

WordPress SEO plugins are also amazing for technical SEO tasks like redirect, Optimize Robots.txt, optimization, and many more. If you want to know more about technical SEO, click here.

First, let`s classify the six free SEO plugin for WordPress.

On-Page and Technical All in one plugin
Cache
Speed
User experience
Off-Page SEO

On-Page and Technical All in one plugin

The only plugin I will recommend in this classification is Rank Maths.

Rank Maths

My user experiences the very first time I used Rank Maths was bad. I was a newbie and never had any experience or familiarized myself with more than one SEO plugin. I was soaked in the utopia of being content with the household name plugins like Yoast SEO and squirrly SEO. These are two great options I have recommended a lot, but with another look into Rank Maths, I knew I found the perfect on-page free SEO plugin for my WordPress website.

Rank Maths is All-in-one SEO plugin that will help you with your on-page and technical SEO task. Rank Maths team have integrated most features of smaller plugins.
Here are some of the features added to Rank Maths you should know.

Easy to follow the setup wizard
Clean and Simple User Interface
Modular Framework
Code optimized for speed (Lightweight)
Great support
Bulk Edit Titles & Descriptions of All Your Content

Above all, Rank Maths is completely free to compare to other SEO plugins.

Speed

The next two best free SEO plugin for WordPress plugins I will mention under this classification are about speed. If your page load 2.5 seconds, that`s an average from Google.

Page speed is important to Google search cause of these two main factors.

Ranking
Improves user experience
Let us dive into the plugins.

A3 lazy load

This is one of the best free WordPress plugins out there for speed. A3 lazy load help load images and other media faster. This simply means images and other media items won`t load when the user is not scrolling the image(s) or media item(s) on the post.

Short pixel Image optimizer

This is the best free SEO plugin for WordPress for image optimization in 2020. This is the only plugin in my recommendation that wants you to sign up before using the tool. Free users get 100 a month image optimization after sign up.

The main objective of this plugin is to make large images smaller, which results into your website loading faster.

Short pixel image optimization has three options when compressing images. The options are listed below;

Lossy – This gives you the best compression rate
Glossy – I recommend this for balance
Lossless – This gives the best quality

The above picture shows images can be optimized, but the quality is still kept for your images.

If you have images on your website and you newly install this plugin, hover to media and select “Bulk Short Pixel” to optimize all your images with just one click.

Cache

Caching is very important for your website. The WordPress tool I recommend for caching is the W3 total cache. This tool is about optimizing your website and saving you tons of space.

The W3 total cache has some cool features like; WordPress W3 total cache Video explained.

Browser caching
Combining script
CDN support
Unification of CSS, HTML and Javascript.

User experience

Google takes user experience very seriously. Let`s say you are an entrepreneur who owns a store. If a customer walks into your store, you want to please the customer, help them reach a level of satisfaction by making sure they find goods where it ought to be and the payment system is easy. Google wants all it`s users to have a pleasant experience with speed, easy navigation, and user-friendly platforms.

The best user experience plugin I recommend is the Easy Table Of Content.

Easy table of content

This plugin allows you to create a table of content for pages and posts on your website. After installing this plugin, find any post or start a new one. Scroll down to find the table of content option, check which option you want, and update your post.

Follow the instructions, update your post and the plugin will automatically create a table of content for you.

This usually helps readers and it gives them a wonderful user experience. This plugin can help you improve your bounce rate and time spend on the page by users.

Off-Page SEO

“Off-Page SEO” refers to all of the activities that you and others do away from your website to raise the ranking of a page with search engines.

Off-page SEO really comes down to one major factor, which is high-quality backlinks to your site. The more of these you can get, the better, but, at the end of the day, it’s really more about quality than quantity because you want backlinks from sites with higher domain-authority ratings.

There are different ways you can get quality backlinks and a few are mentioned below.

Guest posting or blogging
Social-media activity
Influencer marketing
Simply creating high-quality and shareable content on a regular basis

Google considers many off-page factors when choosing if and where to rank site pages. Connections are one of those elements, yet there are numerous others. A recommended plugin for this is the Off-Page SEO plugin.

Conclusion

I was a victim of seeing my SEO needs fixing without working on it. Many bloggers, online marketers, and SEO editors are guilty of doing the same.

With a few simple adjustments, you can make a lot of headway in traffic through organic search.

Google and its search traffic are the holy grail of any web-related business. If you want to be found online, Google is the way to do it.

Posted by Shawn Ryder

Analytics can Drive Your Dealership Engine

June 12, 2020Automotive Marketing, Dealership Tips, Digital Marketing, Sales, Service

Dealership Data

The data in your dealership and the rapidly evolving tools and technologies to gather, manage and analyze that data continues to become an increasingly prominent feature of the auto retail landscape.

Earlier, our ability to gather that data had largely outpaced our ability to make sense and use of it. The exploding field of data analytics is changing that scene. In the automotive industry, OEMs and dealerships have become increasingly reliant on data analytics to not only understand their data but also to deploy it to better understand opportunities and threats

That understanding leads directly to strategies and solutions that unlock new dealer efficiencies, inform the design and deployment of marketing, communications, and promotional campaigns, and boost the bottom line for fixed operations.

Given the fact that fixed operations account for up to 80 percent of the revenue stream for many dealerships, that boost can really make a difference.

Data-Driven Operations

Effective data analytics solutions for fixed operations are made up of collecting and compiling data about parts, services, customers, and operational details. In the second section, predictive analytics uses insights learned from past data to provide strategic guidance that will optimize efficiencies and enhance profitability.

Predictive analytics identifies and focuses on key performance indicators (KPIs) and models sales and service patterns with a fairly high degree of accuracy. As a result, predictive analytics provides car dealerships with information that allows them to make insightful decisions about staffing, scheduling, inventory, and infrastructure.

Strategic Solutions

Every dealership has its own market-specific characteristics, and the best data analytics providers will be able to create truly customized solutions that deliver detailed insights into all aspects of fixed operations.

The dealership decision-makers (managers) can identify strengths, weaknesses, and opportunities at a glance, and can easily examine trends and compare performance against relevant benchmarks.

Detailed reporting allows users to view a wide range of metrics, including sales trends in individual product categories, inventory metrics, customer loyalty and retention, service data trends, parts and accessories metrics, and much more.

By altering your dealership operations based on the insights provided by data analytics, you can ensure a place that’s ahead of the curve for your auto dealership.

Posted by Shawn Ryder

What is Search Engine Optimization?

June 11, 2020Automotive Marketing, Digital Marketing, SEO

High Ranking in Organic Search Results

Automotive Search Engine Optimization (Automotive SEO) is the profession that attempts to optimize automotive dealership web sites to make them appear in a high position in the organic search results. In order to do so, SEO tries to fit a website to Google’s algorithm. Although Google’s algorithm remains secret, almost a decade of experience in SEO has resulted in a pretty good idea about the important factors. In our view, the factors in Google’s algorithm can be divided into two categories,

There are on-page factors that decide the ranking of your website. These factors include technical issues (e.g. the quality of your code) and more textual issues (e.g. structure of your site and text, use of words).

There are off-page factors.

These factors include the links to your site. The more other (relevant) sites link to your website, the higher your ranking in Google will be. I will go into more detail of off-page factors in some following blog posts!

Make an awesome website!

Although Google has changed its algorithm quite a few times, most of the advice has remained the same over the years. And this advice is very simple: you just have to make sure your site is very good. Do not use any ‘tricks’, because they usually don’t work in the long run, and might even backfire. Google’s mission is to build the perfect search engine that helps people find what they are looking for. Making your website and your marketing strategy fit this goal is always the way to go.

Posted by Shawn Ryder

How Voice Search Will Change Digital Marketing

June 5, 2020Automotive Marketing, Local SEO, SEO

In recent years, voice search has been dominating the automotive search landscape. It has become a convenience to many, allowing everyday users to speak into their devices instead of typing keywords into a search query to get answers. According to Forbes, 30% of all website sessions will be conducted without a screen by 2020. Speech recognition in our devices has also become extremely complex and precise. Although voice search has been around for some time and is not a completely brand new concept, we’ve experienced a technological breakthrough in recent years with the introduction of voice assistants such as Amazon’s Alexa, Google Assistant, and Siri.

As a result, a majority of devices are now optimized for voice search. What does this mean for brands and businesses? It is predicted that half of all online searches will be made through voice search by 2020. It’s now time for businesses to optimize their interfaces, platforms, and websites to keep up with the evolving landscape of voice search.

How to Optimize for Voice Search

Here is how voice search will change the digital marketing landscape and what you can do to prepare for it:

Google Voice Search Will Prioritize Featured Snippets

When you ask a voice assistant a question, they will read the featured snippet of your search query. If you’re not too familiar with featured snippets, they are search results that are featured at the top of Google’s organic results on SERPs (Search Engine Results Pages). It’s important to understand why you need to start caring about On-SERP SEO so that you can begin effectively optimizing your content to attain a featured snippet on Google’s search engine results page. Businesses need to start accounting for a voice strategy and optimize their content for voice search.

Tips to organize your content for SERPs using Voice Search SEO

Create content to answer specific questions
Organize your content in a question and answer format
Make sure to create high-quality content
Looking to the future, featured snippets will be more valued and there will only be more competition to win a spot at the top of search engines.

Semantics of Search Will Change

When users search by voice, they often use a more conversational tone. While users may be typing “Brooklyn weather” when conducting a text search, they may ask “What is the weather in Brooklyn?” instead when conducting a voice search. More often than not, users are more likely to phrase queries as a question. Since voice searches are more conversational and natural in nature, it will prioritize the semantics of search queries. As a result, this will affect the digital marketing landscape and marketers will need to reevaluate the keywords used in their content and overall marketing strategy.

Instead of using short keywords in your SEO strategy, make use of long-tail keywords and direct answers to users’ most common questions. It’s time to start paying attention to how your consumers talk. Brands and businesses will need to take into account the tone, word choice, and phrasing used in voice search in this voice search revolution. Reevaluating your content’s keywords to adapt to voice search will help your website rank higher on search engines or earn featured snippets.

Voice Search Will Grow the Mobile-Friendly Environment

People are no longer only searching on their desktops. Hands-free capabilities that come along with mobile devices encourage users who are always on the go to utilize voice search. Whether you’re cooking or driving, voice search and mobile go hand in hand as a convenient tool for consumers’ everyday life.

With users always on the go, voice search is only going to continue to dominate the mobile environment.

Brands and businesses need to ensure that their websites and content are optimized for mobile. It’s time to adopt a mobile-first mindset. Set your business up for success and stay ahead of the game. Around 70% of consumers are more likely to purchase from a business with a mobile-friendly website. From a marketer’s standpoint, it is your responsibility to make sure that your business’ interfaces, websites, and platforms are all optimized for mobile.

Key considerations to become more mobile-friendly

Improve your webpages’ loading times
Incorporate vertical content and use larger text
Redesign pop-ups for mobile devices
Resize buttons and CTAs (Call to Actions) for mobile
Make information easier for people to find
It’s time to think with a mobile-first mindset if you want to set yourself up for success in this changing landscape. Work with your teams to develop mobile-friendly interfaces to stay ahead of the game.

Google Voice Search Will Place a Larger Emphasis on Local SEO

Many people who are using voice search use it to search up local things in their area. Where is the closest gas station near me? Top 10 Italian restaurants me? Nearly 22% of voice search queries are seeking location-based content. Local businesses, retailers, and boutiques should take advantage of this opportunity to build a local voice search SEO strategy. A local voice search SEO strategy can ultimately help drive traffic to your website and boost sales. Not considering local SEO is just another missed opportunity.

Tips to improve your local SEO

Create, update, and optimize your Google My Business Account
Gather positive reviews from customers
Incorporate local keywords in your content
Use location pages or create a location-specific “About Us” page
Keep in mind the key considerations in today’s evolving search landscape.
Optimizing your content for voice search is definitely one of the content marketing ideas to try in 2020. Seek out voice search optimization services and solutions and work to build out an effective voice search strategy that will help build your brand in the long-term.

Posted by Shawn Ryder

Automotive SEO Tips

June 4, 2020Automotive Marketing, Local SEO, SEO

Top Automotive SEO Tips!

Recognize the importance of web traffic

Automotive SEO or Search Engine Optimization is one of the techniques to use in order to achieve more volume of traffic to your dealership site. Without a good number of people visiting the dealership site, you won’t be able to expose your site as many potential customers. Thus, you need to recognize the importance of internet traffic, so that you would be able to take the necessary steps in SEO and attain it.

Choose your domain name carefully

It is very important that the domain name of your site is related to your dealership. In fact, it is best if the title of the site is the same as its domain name, so that people can easily recall it and visit it again and again. With that, you should spend some time in coming up with the possible domain names, and search for them to see if other dealers are using the domain.

Establish the main keyword of your site

One of the very first things that you need to do in order to gain success in online marketing is to establish the main keyword of your dealership site. When you are able to do that, you can make use of it and optimize your web page with it. If possible, you can also make use of it for your domain name.

Use keyword tools

Using a tool in order to determine the keywords of your dealership would go a long way, as far as using automotive SEO as one of the techniques to gain more website traffic is concerned. There are lots of keywords tools that you can take advantage of today. Whatever type of tool you want to make use of, make sure that it is effective, so that you won’t be wasting your time on it. This will help ensure that you are targeting relevant content for your dealer web site.

Domain names with hyphens

In establishing domain names, you may come across articles, which may suggest not to make use of hyphens on them. You should become aware though that using hyphens on your domain name is not a bad practice. However, you should know that most people these days, are not used to typing domain names on their browsers that come with hyphens. So unless totally required do your best to not have a hyphen in the domain name.

Take advantage of domain name suggestion tools

There are lots of domain name suggestion tools available on the internet these days. All you got to do to find them is to make use of your search engine. To make use of such an online tool, all one has to do is to enter the keywords that are related to your site’s topic. By using this tool, you would be able to have a good number of domain names to choose from.

Your website’s content

To have more people visiting your dealership site on a regular basis, then you need to establish a very high-quality content for it. If you can make it exclusive, then that would be better. Therefore, you need to start writing blog posts for your dealer site today. Write the articles with the use of valuable information, so that people would be able to appreciate it. There are lots of ideas for dealers – models, used, service and relevant local content.

Come up with a memorable domain name

When it comes to choosing your dealer site’s domain name, you need to make it as memorable as you can. To make that a possibility, then you have to have a domain name that is catchy and short. When it is able to catch the attention of people, and it is short, then they would not encounter difficulties in trying to remember it.

Add more content to your site

You have to keep in mind that in order to have people purchase or generate leads with your models and services, you have to convince them first. You would know if a person is almost convinced if he is constantly revisiting your site from time to time. To have a person revisit your site, you need to give him reasons to; and, one of which is by providing the site with new and updated regular automotive content.

Don’t forget the keywords in your image file

When you upload images on your dealer website, which are related to your products and services, do not forget to establish keywords for it as well. Some people are easily attracted to certain images. Therefore, if you optimize your images with important keywords, then more people would be able to find your dealer web site.

Pinpoint your top competitors

Knowing your top competitors is one of the best things to do in order to get ahead of them, or at least be at par with their performance. To attain that, you need to do your research about them first. Identify them, and try to check the strategies that they are making use of. See if such techniques can also be applied to your dealership site so that you can take advantage of them if possible.

Make the most out of your tags

To ensure that your dealer site would benefit from your tags or title tags, you should use target keywords in it. Aside from that, you can also mention the services to in your title tag, if you cover a specific area. Moreover, you should also make use of the most valuable keywords at the beginning of your title tag.

Determine your best keywords

Do your research in order to determine the keywords you are using that pull the most traffic. This will give you more edge over your automotive competitors in terms of attracting more potential customers to your website. Once you identify the best keywords, optimize your site with it, as well as your articles, so that you can maximize the benefits you can derive from it.

Determine if your dealer site is crawlable by various search engines

In order for people to find your site when they search for information related to it, your web site should be crawlable by all search engines (Google, Bing, Yahoo, etc). To achieve this, you need to research how to get it done. Aside from that, make sure that certain files you have on it does not block your site from being indexed.

Establishing titles for your site’s pages

First and foremost, you should make sure that each page on your dealer site is provided with a title. On top of that, the titles should be short and catchy, so that they are more captivating. In addition, you should make sure that the titles on each of your site’s pages are unique.

Use synonyms

When writing blog posts for the dealership website, you should make use of synonyms for it, especially when it comes to the keywords or keyword phrases. When you use synonyms, it would make the flow of the article more natural. On top of that, it also makes the blog posts more interesting and pleasant to read for your potential customers.

The importance of topping the SERP

Search Engines Results Page or SERP refers simply to the results that one would see when he makes a quick search about a certain keyword phrase. You want to make sure that your site ranks good in SERP. This is because, if it does, then people would be able to see it easier and faster when completing their search.

Take advantage of organic traffic

Organic traffic is free, which is why it is best if you focus on attaining it for your web page. Organic traffic can be obtained if you are able to take the right steps in applying SEO. Aside from that, you can also achieve it if your site has good content. Thus, focus on this technique, since it can make your site gain more traffic through search engines.

Having a site that provides easy navigation

Establishing a dealership site that one can easily navigate does not only benefit people that would be visiting it. It can also benefit you, as the website owner, since it can actually make your site gain more traffic. The easier it is for humans to navigate, the easier it is as well for search engines to index and explores the site.

Generating site maps

Having a site map for your web page is very important for all dealer sites. Aside from helping people conveniently navigating through it, it can also make it easier for search engines to index it. Generate your site map with the use of an automatic tool, so that you can also update it easily.

Become more familiar of On Page SEO

On-Page SEO simply refers to the things that you can do, in order to optimize your dealer site for Search Engine Optimization. Since it is “On Page”, it means the techniques you can apply directly to your site, in order to improve its performance. This usually is easier to do, compared to the Off Page SEO, which involves blogging, back-linking, and social marketing.

Minimize broken links

Broken links are not good to have on your web site, since they can cause missing images, and such. Keep in mind that not only people dislike them, but also various search engines. Therefore, if your site has lots of it, then it may not rank as well in them. To avoid this, make use of link-checker sites or tools so that you would know whether your site has them.

Visit web pages of your competitors

To find out why dealer competitors are beating you in the game, try to enter certain keywords on the search engine, and visit the first website that appears on the results pages. This will likely be a big focus on the Local SEO market.

When you visit the websites of your competitors that are topping the ranks, try to see what they are doing right. Try to learn as much as you can, so that you may be able to identify what aspects of your SEO techniques need improvement.

Visit your own website

Try to visit your own dealership site, as if you are just one of the people browsing through it. Review all the things that you could come across with. By visiting your site as another person, you would be able to see whether it provides a pleasant browsing experience or not. Aside from that, it also makes your browsing experience easier.

Learn more about Automotive SEO

Learning more about Automotive SEO is one of the most important things that you need to do prior to starting your online business. This can be done by thorough research about the subject, which you can do through the internet. Aside from that, you can also choose to hire an expert in it to become your mentor, or read web sites about it.

Your meta keywords section

Avoid using single keywords in your Meta keywords section. Instead, make use of phrases, if you want to expect better results from it. Aside from that, you should also do a thorough research about the best phrases to use, so that you won’t be wasting your time in it.

Make use of backlinks

Backlinks are simply links that lead people to your dealer site, which come from other sites. It is best to make use of one-way links, since such links would imply that your site is the important one. Choose the sites you would insert these backlinks on properly so that you would be able to gain more from them.

Take note of keyword density

The keyword density refers to the number of times you should make use of your keywords or keyword phrases in certain pages of your site. In most cases, the density should be within 3 to 7 percent only, so as not to overdo it. If you go beyond that percentages though search engines may penalize you by not showing your site on its result pages, which is why you should be careful in it

Use website analytics tools

It is very important to keep track of the number of people that visit your dealer website on a daily basis. To do this, you should make use of a website analytics tool for it. Some of these tools are for free, while others are not.

With such a tool, not only will you be made aware of the number of people that visit your site per day, but it can also provide you information about where such traffic came from, as well the keywords they used to find your site.

Making use of PPC or Pay Per Click

Pay Per Click (PPC) advertisement is something that is used by lots of online marketers these days. It should be noted though that the more people clicking your ads, the more money you will have to spend for them. Thus, make sure that your title and content for it would be catchy and not misleading.

Targeted traffic is more important than just traffic

Gaining more internet traffic is very important. However, it is best if your site obtains targeted local traffic, instead of just online traffic. This is because targeted traffic means that people visiting your web page are those that are really interested in the services and vehicles that you can offer to them.

Use hyperlinks

Using hyperlinks is another SEO technique that you can use in order to have more people visiting your site. A hyperlink can help you, since you can insert or include your keywords into it. When you do that, a person who wants to visit your site can simply click on the keywords to get routed to it.

The first paragraph on your website

There are cases when search engines would base its results on the first paragraph of websites. In this case, you should also focus on making the first paragraph of your website as catchy as possible. Optimize it with your main keywords, so that it would rank better in search engines

Don’t forget the value of social networking

If you have not started making use of social networking for your SEO efforts, then it is best to start now. Starting early with social networking is always better than starting late. This is because reaping the benefits from social networking takes some time. Thus, you need to be patient in going about it, so that you would be able to enjoy the fruits of your labor soon.

Be persistent

Gaining success in your online marketing efforts through SEO may take some time. Thus, you should be persistent about it. Always strive to improve the content of your website. Aside from that, you should also continue doing all the necessary things to build traffic.

The SERP rankings

The SERP or Search Engine Results Page rankings are always fluid. In other words, since search engines base the SERP to different factors, any change in such factors may also create a change on the page rankings.

Therefore, you should also be flexible. In other words, you should try to use other sets of keywords from time to time, and add more content to your site.

Focus on one website first

In getting involved with SEO, you need to consider the fact that it is a full time job. It involves lots of things, in which you need to be alert for changes that may happen. Such changes can affect the trends, rankings, links, and many more. Thus, it is best to focus on one website first, since if you manage more websites, you may lose track on some of them.

Including your dealership address

Since you obviously have a physical dealership location, you want to establish a better web presence, then make sure to include your office’s local address on your site. Include it in the contact section of the web page. Aside from that, you can also apply it on the landing page of your web site pages.

Use long tailed keywords

These are simply more keywords in a keyword phrase. In other words, you would be using longer keyword phrases for your articles, as well as for your website’s content. Just make sure that the keywords within the phrase are significant to your site’s topic though, and they should not have much competition.

Think of ways to stand out from the rest of the pack

There are always certain ways that you can think about, which have not been used by other people yet. As long as you put your mind into it, you may be able to find an angle, or a new way of looking at something, which can help you gain more edge over your competitors. Keep on looking for it, so that you would be able to come up with a method or a strategy that you made on your own.

Add internal hyperlinks into your website

Internal hyperlinks are links that can lead a person to another section within your site, by simply clicking on them. Search engines see these links as important parts of the site, which can become a factor when it comes to the rankings. If you have not added such links yet, then it is time that you do.

Using deep linking method

The deep linking is a method, in which you would be using links, which would direct people not towards your site’s homepage, but to another section of it. Search engines actually favor sites that make use of it. However, you need to be careful, since such links may get broken every time you make some adjustments on your site.

Bolding or italicizing your important keyword phrases

To emphasize on your keyword phrases, you can actually bold or italicize them. By doing that, you would be making the keyword phrases more eye catching, which is good, especially if you are also using some of them in hyperlinks. Just don’t overdo it, since it may not look good on your site.

Making certain pages of your site more important

If you want certain pages or sections of your site to become more important for search engines, then you should make use of internal links to it. The more links you would be placing on your site for that certain section of it, the more vital that page becomes. By doing that, you can improve your site’s rankings in search engines.

Making an About Us page

Do not forget to include an About Us page on your dealership. This is because, when people search for information about certain things, there is a good chance for them to enter keywords that describe your dealership. With that, the page would make your website rank better on search engines.

Use tools for site analysis on other websites

The tools that you use to analyze your site can also be used on other dealerships that you visit. By doing that, you would be able to see what keywords they are focusing on, what they are doing wrong, what they are doing right, and more. Visit sites that are visited by lots of people, so that you can gain more positive ideas.

Be patient

It is very important to be patient in applying your Automotive SEO techniques. Keep in mind that it may take some time, before you could reap the benefits from it. Aside from that, Local SEO is something that you need to do continually, even if you have already attained your goals. Thus, it is a continuous process, as long as you want your site to be competitive.